Sr. Marketing Operations Manager
CurrentPrimary Responsibilities:Outbound Marketing: • Email: design, A/B testing, audience segmentation, execution and reporting.• Direct Mail: audience segmentation and reporting.• Calling Campaign: audience segmentation and reporting.Inbound Marketing:• Generate Web-to-Lead form.• Ensure leads are routed correctly.Communication management:• Generate weekly, monthly, and quarterly reports on the success of the inbound and outbound marketing efforts. • Create email best practice documents for internal communication. System Maintenance:• Ensure the data synch between the CRM and marketing automation system is active.• Data hygiene. • Add new fields or tables to marketing automation system.Privacy policy implementing and enforcingSpecial Projects:2014: Canadian Ant-Spam Law compliance.• Created program to capture explicit marketing opt-in for Canadian market.2013: Lead Nurturing Project• Created and implemented multi-touch lead nurturing campaigns2011: Lead Capture Project• Participated in development of specifications for trade show lead capture system.2009: Marketing Automation Project• Act as the data expert for the information migrated from SFDC to Neolane.• Participated in the development of specifications for the new system.• Responsible for the campaign creation, form modification and integration testing for the marketing components of the migration.• Positioned as the key expert for this system for “how-to”, “training”, “workflow” and the development of new concepts. 2007: CRM Migration Project• Implemented EFI’s data migrations strategy by identifying data, trends, issues and provided testing while eight CRM systems were merged into one.• Acted as the data expert for both four of the major system migrated.• Responsible for the campaign creation, form modification and integration testing for the marketing components of the migration.
