Leading sales teams to achieve sales objectives.Identifying potential customers in the market.Comparing products and their substitutes based on a range of criteria.Managing the firm’s sales budget and costs.Estimating costs involved.Conducting daily and weekly one on ones with sales representatives which include activitytracking and weekly number reporting

-Working closely with buyers and other merchandisers to plan product ranges -Meeting with suppliers, distributors and analysts -Managing budgets predicting sales and profits negotiating quantities and delivery time-scales supervising and training junior staff -Managing levels and distribution of stock handling supply/production problems as they arise setting stock promotions/price reductions as appropriate making financial presentations to senior managers assessing sales performance of different ranges

Identifying potential customersComparing products and their substitutes based on a range of criteria.

My Duties & responsibilities included: order generation & merchandising of products to ensure availability & visibility; monitoring Route To Market by the Distributor salesmen, seamless retail execution as per the agreed upon Picture of Success, attainment of set retail execution Stds (RED); Educating dealers on stock rotation, merchandising as per planogram and so on; working closely with Distributor salesmen & offering the necessary coaching/training; outlet development through recommedation for issuance of coolers and/or other assets; opening new outlets; continously negotiating for shelf space both in the general & modern trade falling under my jurisdiction; monitoring competitor activities and giving report to the immediate supervisor. Participation in promotion activities carried out by the company.Achievements: won awards for exemplary performance