Stephen Park Email and Phone Number

Director of Marketing and Business Development, 2017 - 2023Business specialising in selling online prescription/non-prescription sports eyewear.- Identify commercial opportunities and efficiencies across all aspects of the business, refining the online marketing strategy and increasing efficiencies across all digital channels resulting in lowering COS YoY while maintaining a positive LFL sales.- Ensure the brand is consistent against all touch points.- Ownership of the P&L, budgeting and forecasting process to ensure consistent YoY growth.- Initiated and implemented marketing and sale strategies with a focus on lead generation.- Responsible for the overall performance of the business; reviewing, evaluating and benchmarking the Eyekit proposition. - Understanding seasonal impacts and identifying opportunities to develop the omnichannel trading plan.- Spearheaded the move from online only to having a brick-and-mortar retail store in Leeds city centre.E-Commerce Manager, 2012 - 2017- Responsible for e-commerce and performance across all digital marketing touchpoint such as paid media (3rd party agency), CRM, Site Content including UX testing, SEO, Social media and OOH/TV, identifying initiatives, features and functionality to improve conversion, trade and the consumer experience.- Managing relationships with key brand partners such as Nike and Julbo to ensure we maximise opportunities for product launches and campaigns.- Manage the rollout of key projects such as supporting paid media team in the transition from Google Smart Shopping to Performance Max as well as the shift from Paid Social/re-marketing to advantage shopping.Project Manager, 2010 - 2012- Initiated the process of creating a new company, developing a standard project management methodology. - Develop project scopes, objectives, schedule, budget, and resource allocation. Maintained relevant project plans and documentation involving all relevant internal and external stakeholders.

Masco Corporation was the world leader in the manufacture of home improvement and building products. Headquartered in USA, it was a $13bn business with over 50 divisions operating out of 18 countries. Reporting to the Executive Vice President, the role involved developing high-level relationships in the U.S. Europe and Asia and co-ordinating the efforts of Masco’s operating divisions to develop business opportunities.- Gained successful business experience and sound knowledge in markets across Europe, Russia, Turkey, China, South Korea, and North America. Identified opportunities in those markets and supported the operating companies expansion, coordinating resources such as distribution and sales functions. - Successfully brought ‘Behr Process Corporation’, a $1.8bn North American division producing architectural paint, into China. This entailed the development of a market entry strategy, identifying sales opportunities, opening an office, setting up the administration and logistics, employing personnel, merchandising stores, identification of brand positioning and initial marketing plan.- Led the development and implementation of local sales training and learning initiatives which improved sales and customer satisfaction. This led to the accelerated growth of Masco’s faucet divisions, increasing sales YoY by +57% in the first quarter of 2007.- Responsible for identifying, evaluating and following through on a number of acquisition opportunities.Initiated high level contacts, undertook major presentations and coordinated subsequent operating company meetings with key customers generating over +20% YoY growth on new business. - In late 2005, took responsibility and re-structured the sales and marketing of two Masco divisions in China – ‘Delta Faucet Corporation’ and ‘Hansgrohe’ and initiated a process of coordinating their DIY activity.- Re-negotiated a vendor buying agreement with a key customer that improved Delta Faucet’s margin by 6%.

Based in Denmark, Tvilum-Scanbirk was the largest, by volume, manufacturer of ready to assemble furniture in the world. The role involved the initiation and development of key account sales in North America and UK.Developed business initiatives with major retailers such as The Home Depot, Lowes, Wal-Mart and Costco in the U.S. and B&Q, Asda-Wal-Mart, Homebase and Focus in the UK.- Increased sales with B&Q from zero to £23m in two years.- Awarded company prize for salesman of the year in 2003.

Responsible for the group’s coordination and development of key accounts and marketing programmes in the UK gaining experience working with multiple Masco operating company cultures, product categories and markets in Europe and the U.S. - Advised operating companies on how to provide category management solutions for key customers while initiating market research programmes for operating companies entering the UK market. - Set up a Vendor Buying Agreement with B&Q.- Initiated a strategic partnership agreement with Kingfisher.

Moores was the UK’s leading manufacturer of rigid kitchen, bedroom and bathroom furniture. Responsibilities included product development, advertising, and implementation of initiatives to support the sales force in the private and public sector. Responsible for 3 departments: Product Design, Marketing and Technical Services departments.

Manufacturer of premium cosmetics and fragrances. The role involved providing strategicand commercial direction to the sales and marketing divisions of the UK business group.