Plan, communicate, and execute strategic plans for category buying, marketing, and merchandising across 12 states and 2,700 stores, including high volume New York, Massachusetts, New Jersey, and Pennsylvania markets.Develop, test, analyze sales, create planograms, and rollout nationwide NCAA license program.Hire, train, and lead a team of analysts and consultants to drive topline business, develop strategic programming, and engage with field leaders to ensure execution.Utilize market data from my programming and store specific data to develop a trend-focused strategy to expedite speed to market and drive incremental sales nationally.Act as a liaison between the headquarters merchandising department and field level leadership to communicate and execute corporate programs and strategy.Drive sales and margin through buying, negotiating, merchandising, and placing margin focused, on trend merchandise.Maintain positive trade relations and set service standards for all DSD businesses, with action planning, follow-up mechanisms, and sales growth tracking.Create and execute specific store programming for urban, business, expanded food, and other unique stores with specialized assortment to meet the needs of our customers and drive sales.