Stephen Smigel Email & Phone Number

Greater Philadelphia Area

- Served as the Retail Channel Manager responsible for all day-to-day operations including the development of account acquisition, marketing, forecasting, pricing, business development, product and vendor management. - Managed a $21M budget in a cost-effective manner, within budget guidelines while providing marketing budget relief through expense efficiencies. - Key achievements while in the position included: o Produced accounts at 120% of the forecast, bringing in 70,000 in accounts versus the forecast of 58,000 in the first half of 2017. o Successfully negotiated and launched a 2017 partnership with 6 Flags Great Adventure, acquiring customer in 4 of their parks. o Expanded the Retail Acquisition Channel from 20% to 50% of the NRG East Channel mix during a 2-year period, 2015 – 2016. o Produced accounts at 140% of the forecast, bringing in 70,000 in accounts versus the forecast of 50,000 while adhering to all expense guidelines in 2016. o Worked with Legal and Compliance to create a customized contract for all Vendor Relationships o Expanded account acquisition across Walmart, Sam’s, Menards, American Airlines and Southwest by 30% during a 2-year period. o Tested new products and established longer term relationships while effectively lowering attrition and improving customer loyalty. o Launched a new marketing channel with 5 NFL football teams including the New England Patriots, New York Jets, New York Giants, Philadelphia Eagles and Washington Redskins.

Wilmington, De

Account Executive - Bass Pro Shops, (2009 - 2012)- Managed the Bass Pro Shop credit card relationship, a $850M portfolio, leading all aspects of the relationships including marketing, forecasting, pricing and expense management. Key achievements while in the position included:o Developed and implemented key training initiatives across all 52 stores, improvement the response by 15%.o Pioneered a unique incentive programs, driving improvements in referrals by 23%.o Initiated a new customer service program that responded to inquiries well below guidelines and drove increases in accuracy. o Launched instant credit project at the registers for all 52 storesNFL Extra Points Account Manager, (2006 - 2009)- Managed all aspects of the NFL Extra Points rewards program including marketing, points redemptions, reporting and points fulfillment.Key achievements while in the position included:* Led contract negotiations with GSI Commerce to both build and improve the Extra Points website, resulting in savings of $5M over a 3-year period. * Orchestrated negotiations with GSI Commerce, driving improvements in the catalog selection and fulfillment for the Extra Points website. Sports Marketing Program Manager, (2001 - 2006)- Successfully managed all event marketing plans for all major sports associations in the U.S. including the NFL, MLB, NBA, NHL and the PGA Tour. Key achievements while in the position included:* Awarded the "Marketer of the Year" award in 2003.