• Executive marketing leader accountable for $1.5MM annual budget driving growth for $50MM revenue organization (85% DTC / 15% wholesale).• Repositioned brand personality, voice, messaging, and design language appealing to a broader audience through Epsilon data findings.• Grew affiliate sales revenue 190% after onboarding Ikon Digital Media; on track for $2MM incremental revenue gain for 2024 fiscal year. • Developed and implemented new product development and go-to-market… Show more • Executive marketing leader accountable for $1.5MM annual budget driving growth for $50MM revenue organization (85% DTC / 15% wholesale).• Repositioned brand personality, voice, messaging, and design language appealing to a broader audience through Epsilon data findings.• Grew affiliate sales revenue 190% after onboarding Ikon Digital Media; on track for $2MM incremental revenue gain for 2024 fiscal year. • Developed and implemented new product development and go-to-market processes increasing overall efficiency within the respective departments.• Increased earned media placements for Q1 by 180% YoY by onboarding a new PR agency and expanding editorial targets.• Led internal team of seven across brand marketing and creative as well as two external agencies. Show less

• Planned and managed $1MM annual marketing budget for $80MM category.• Led business to its most profitable direct-to-consumer sales month to date – 11% above previous record month.• Increased earned media placements by 310% YoY with focus on product reviews and athlete stories. • Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns.• Increased social media followers by 6% and… Show more • Planned and managed $1MM annual marketing budget for $80MM category.• Led business to its most profitable direct-to-consumer sales month to date – 11% above previous record month.• Increased earned media placements by 310% YoY with focus on product reviews and athlete stories. • Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns.• Increased social media followers by 6% and engagement rate by 242% through onboarding and leading of external agency.• Led overall brand strategy and identity repositioning Blackburn allowing the brand to reach and appeal to a broader audience of cyclists. Show less

• Led overall brand and marketing strategy and execution for three of QBP’s proprietary brands contributing to ~$20MM of organization’s overall annual revenue.• Developed and implemented annual marketing plans, and managed annual marketing budgets of approximately $1MM.• Managed media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles.• Grew web traffic across all three brands… Show more • Led overall brand and marketing strategy and execution for three of QBP’s proprietary brands contributing to ~$20MM of organization’s overall annual revenue.• Developed and implemented annual marketing plans, and managed annual marketing budgets of approximately $1MM.• Managed media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles.• Grew web traffic across all three brands by an average of 45% YoY over four years with Teravail as the outlier growing 193% over that time.• Led initiative to bring 45NRTH, Teravail and Whiskey Parts Co brands direct-to-consumer while simplifying front-end development. Show less

• Lead overall brand and marketing increasing brand affinity based on brand health studies and expanded into new EMEA and LATAM markets executing annual plans with $4MM to $8MM budgets for $170MM brand.• Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually.• Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content… Show more • Lead overall brand and marketing increasing brand affinity based on brand health studies and expanded into new EMEA and LATAM markets executing annual plans with $4MM to $8MM budgets for $170MM brand.• Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually.• Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content development.• Executed market research studies including competitor analysis and consumer research influencing brand and product initiatives in collaboration with product and sales teams.• Managed partnerships with brands including Vans, Monster Energy, Shimano, Ethika and Fox Factory increasing Mongoose’s credibility within the action sports space and expanding brand audience. Show less

• Promoted to Marketing Manager.• Worked closely with PR agency of record to place products and brands in front of key publications for review and promotional opportunities resulting in over 1 billion media impressions for the Schwinn brand annually.• Assisted in the development of a new-to-market POP interactive shopper assistant tool for 500 Walmart stores. o Increased sales by 6.7% at test stores over control stores.