Steve Wilcox Email & Phone Number

Minneapolis, MN, US

United States

• Executive marketing leader accountable for $1.5MM annual budget driving growth for $50MM revenue organization (85% DTC / 15% wholesale).
• Repositioned brand personality, voice, messaging, and design language appealing to a broader audience through Epsilon data findings.
• Grew affiliate sales revenue 190% after onboarding Ikon Digital Media; on track for $2MM incremental revenue gain for 2024 fiscal year.
• Developed and implemented new product development and go-to-market… Show more
• Developed and implemented new product development and go-to-market processes increasing overall efficiency within the respective departments.
• Increased earned media placements for Q1 by 180% YoY by onboarding a new PR agency and expanding editorial targets.

• Planned and managed $1MM annual marketing budget for $80MM category.
• Led business to its most profitable direct-to-consumer sales month to date – 11% above previous record month.
• Increased earned media placements by 310% YoY with focus on product reviews and athlete stories.
• Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns.
• Increased social media followers by 6% and… Show more
• Increased social media followers by 6% and engagement rate by 242% through onboarding and leading of external agency.

Greater Minneapolis-St. Paul Area

• Led overall brand and marketing strategy and execution for three of QBP’s proprietary brands contributing to ~$20MM of organization’s overall annual revenue.
• Developed and implemented annual marketing plans, and managed annual marketing budgets of approximately $1MM.
• Managed media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles.
• Grew web traffic across all three brands… Show more
• Grew web traffic across all three brands by an average of 45% YoY over four years with Teravail as the outlier growing 193% over that time.
• Led initiative to bring 45NRTH, Teravail and Whiskey Parts Co brands direct-to-consumer while simplifying front-end development. Show less

Madison, WI

• Lead overall brand and marketing increasing brand affinity based on brand health studies and expanded into new EMEA and LATAM markets executing annual plans with $4MM to $8MM budgets for $170MM brand.
• Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually.
• Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content… Show more
• Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content development.
• Executed market research studies including competitor analysis and consumer research influencing brand and product initiatives in collaboration with product and sales teams.
• Managed partnerships with brands including Vans, Monster Energy, Shimano, Ethika and Fox Factory increasing Mongoose’s credibility within the action sports space and expanding brand audience. Show less

Madison, Wisconsin Area

• Promoted to Marketing Manager.
• Worked closely with PR agency of record to place products and brands in front of key publications for review and promotional opportunities resulting in over 1 billion media impressions for the Schwinn brand annually.
• Assisted in the development of a new-to-market POP interactive shopper assistant tool for 500 Walmart stores. o Increased sales by 6.7% at test stores over control stores.