Stephen Yang Email & Phone Number

Shanghai, China

Apac

Responsibility:➢ Re-activate Avon Hong Kong affiliate as APAC CBEC hub.➢ Annual sales target, profit margin & EBITDA commitment.➢ Overall SOI analysis and optimize action plan.➢ Design Strategic NPL pyramid and align with HQ for APAC NPL.➢ Assortment demand forecast and adjustment by monthly analysis.➢ Logistic and reversed Logistic SOP planning and alignment with HQ.➢ EC and Retail Distributor engagement and management to complete sales target among all APAC countries.➢ APAC Market expansion. establish CN market in 2021, develop Thailand & Vietnam market in 2022, extend to Australia and New Zealand in 2023.➢ Evaluate and synchronize sales channel of local retail store, chain store, supermarket, and marketplaces.➢ Sales channel conflict management by pricing, SKU and POSM.➢ Product inventory and distributor stock level management.➢ Traffic acquisition and strategic digital media buy planning.➢ EC channel development such as TMall, JD, Lazada, Thissop.com, Amazon, Shopee, Taobao Global and Tiktok.➢ Set up advertising agency KPI, monitoring and management.➢ Potential Distributor business development and TTC negotiation.➢ Coordinate with RA and Legal team applying for all certificates, licenses, and trademarks to meet local government regulations.➢ Collect front-end sales figures and communicate with RD team for optimizing new product package design & ingredient composing.

Great China Area

* Annual Shipment sales and EBIT commitment.* Overall SOI analysis and optimize action plan.* Annual Strategic Plan and Sales Budget planning.* Assortment forecast and placement by monthly analysis.* NEA Central Warehouse quotation negotiating and establishment.* Logistic and reversed Logistic SOP planning and arrangement.* Routine promotion event proposes and evaluation.* Overall Inventory and DT stock level control and monitoring.* Online Marketing, traffic acquisition and strategic digital media buy.* Flagship Store general UI planning and merchandise displayed on T-Mall.HK & JD Global Buy.* New EC channel development such as VIP, Kaola, and Sunning.* Planning and executing strategic alliance with VIP & Kaola* Department KPI monitoring and EC team management.* Potential KA business development and TTC negotiation.* Official E-shop SOI and ROI forecast and planning.* Sales channel conflict management.* Online EC selling price management.* Participating Project Bauhus: Formulating Global and APEC region e-commerce strategy and research out consumer journey module. * Implemented NIVEA global official website and shopping chart to APEC region countries.* Penetrating and establish B2B communication channel with APEC marketplaces such as Lazada and RakutenRetail Responsibility:* Annual Shipment sales and EBIT commitment.* Overall SOI analysis and optimize action plan.* Annual Strategic Plan and Sales Budget planning.* Assortment forecast and placement by monthly analysis.* Overall Inventory and DT stock level control and monitoring.* Department KPI monitoring and Sales team management.* Channel contract TTC negotiation. (sales target, rebate, TA & MB)* POSM and DM VS promotion P/L evaluation and approval* New Channel Business Development (Group buy, Derma, & shopee)

Shanghai City, China

● Total Online Sales of China.● Annual Strategic Sales Budget planning and execution. ● After Service SOP planning and established.● Routine EC promotion event propose and evaluation. ● Overall EC Inventory control and monitoring.● Online traffic acquisition and strategic media buy.● Flagship Store general UI planning and merchandise displayed on T-Mall.● Department KPI monitoring and EC team management.● Explore potential Key Account and stimulate EC sales.● Initiate Official WeChat Online shop and set up M-Commerce module. ● Sales channel conflict management.● Online EC selling price monitoring and control

Taipei, Taiwan

● Global Member Acquisition - 2012: 330,000 2013: 825,000 2014: 1,380,000 Total 1,050,000 members increased and growth rate is 318%● Global Fans Acquisition- 2012: 39,000 2013: 400,000 2014: 2,220,182Total 2,181,182 fans increased and growth rate is 5592%● SEO site Ranking from 2012 / Ranking 120,000 2013 / Ranking 36,393 2014 / Ranking 21,681● Sales & Marketing Multi-media Resource Center (Gearbox) Planning and build up● Mutil-language official website build up and management● Mutil-language official website site traffic monitoring and management● Front end/backend/database managing for Adata.com, Adatalighting and shop.adata.com (EC) ● Automatic e-card platform set up and revise.● ADATA EC management and traffic acquisition● Global Channel event planning and strategic media buy● System function and UI planning for ADATA Marketing CRM ● Department KPI monitoring and team management● Sales leads generation of brand EC store on Alibaba

Taipei, Taiwan

● SEM- Google & Yahoo campaign & keyword set up. ICFE campaign wording composing● Media Buy- Yahoo Ad banner, BloggerAds & Google ICFE analysis and budget negotiation . ● AdTV- Yahoo Travel channel and Hinet HiChannel Ad performance monitoring and review.● SEO-Brand keyword & Picture search result. Metadata, Title & Keyword fine-tune of web page● ePR- Brand seeding forum execution. Online Advertorial delivery. Social Media (FB, Plurk, Youtube) Marketing. Kuso cartoon idea developing, layout draft, and tracking code arrangement.● Partnership- Web Banner, Inbound/outbound link & e-DM exchange. Web event co-marketing.

Greater Los Angeles Area

● Administered the Online Marketing department to build up new websites.● Determined website layout and detail functionalities● Generated product SKUs and revise product images.● Integrated necessary E-Commerce solutions, such as payment gateway, SMS text message service, site security solutions, and any other legal policy issues.● Directed both front-end and Backend testing and guided programmer to modify new updates.● Composed online marketing plan and execute SEO(Search Engine Optimization) Procedures● Responsible for online sales and accumulated customer database.● Planned trade show event details, handled public relationship press release, dealt with press attendees during booth appointments and followed up visitor leads collected from exhibitions by email blaster.

Greater Los Angeles Area

● Formulated communication among product manager, marketing manager and system developers to process product image by PhotoShop, edit product Features and Specs by HTML (Hyper Text Makeup Language), and implemented links on site.● Contributed analytical recommendations for CEO to adjust selling price by investigating pricing research and generating Price Watch and Stock Balance report.● Instituted SOP (Standard Operating Process) for product publishing, Spiffs claiming and product price updates.