As an award-wining Creative Director and having played a pivotal role in Bonfire’s growth, team development and creative output over the years, my role today focusses on strategic/creative direction and on client relationshsips.Bonfire® is an independent, award-winning creative agency that helps drive brand growthby combining strategy, brilliant insight-led creative and marketing expertise, empowered bythe latest technologies, to deliver better customer experiences and business outcomes.Dedicated as ever to its values of community, integrity, and results, Bonfire works successfully with a wide range of brands and sectors including Healthcare, Education, F&B, Retail, Technology and Engineering. Remaining sector agnostic is what fuels and maintains our creative edge.Core highlights since 2019:• Drum Roses Awards Finalist for digital marketing• Government InnovateUK Award for innovation• App of the Year Award for innovation• Appointed part-time Managing Director to support during COVID.• Maintaining DrumRecommends status• Being featured in The Drum's "Top 40 agencies recommended to build brilliant brands" article• Being featured in The Drum’s "Top 50 Digital Marketing Agencies" census• Silver in the regional SME Business Awards for Best Enterprising Business

Core role focussed on building and growing the account team, business development, pitch direction and company promotion and brand positioning. In 2016 Bonfire joined the Drum's RAR+ Recommended Agency initiative that not only led to us achieving Recommended Status, but also making it on to the Drum's RAR+Top100 most recommended agency list in our first year of membership.Lead consultant and Creative Direction on research/strategic led creative projects, the continued evolution of our Creative Intelligence™ design thinking methodology, and the development of our Streams™ marketing analysis and planning tool.Core highlights during this period:• Development of company newspaper platform “5/11”• Achieving and maintaining The Drum's RAR+ Recommended Status from 2016 onwards (later renamed DrumRecommends).• Achieving The Drum's RAR+Top100 UK independent agency list.• Leading on the winning brand pitch for a new restaurant chain for Whitbread

Founding / award-winning Managing Creative Director developing a company and culture based on the “intelligent use of creativity” and built on the values of community, integrity, and results.Lead on Creative/Brand Strategy and responsible for securing, directing, and growing a portfolio of accounts that included Randstad, Charles Wells, Fujifilm, Renesas, Argos, Bush, Chad Valley, Hainsworth, Open University, Matssoft, Olympus and Bosch Home Appliances.The portfolio growth from 2008 on led to the development of a Client Services team to support the management & delivery of the increased, and variety of, creative services. Key achievements:• Prepared the company for and achieving Design Association Accreditation (first in the UK)• Directing numerous winning pitches including the first and second Bosch pitch• Set-up and development of the Client Services team• Delivery of an International showcase event for Renesas in Barcelona• Landed and directed our first TV advert for Olympus• Bonfire’s rebrand and positioning• 2 Transform, 2 Design Effectiveness, and an Oracle Retail Week Award.It is very important to me that Bonfire has an active role in the creative community, supports local community projects / charities, and maintains a strong relationship with education to grow future talent. Key achievements:• CSR commitments led to Bonfire being one of the first 29 companies in the UK to achieve Platinum Payroll Giving Award• Set up long-term relationship with Bedford College• Helped set-up and deliver 2 TEDx events• Helped set-up and deliver the We Are Bedford community initiative• Co-founded Bedford Film Festival community initiativeSet-up / developed the framework for:• Financial controls• Policies/working procedures• Professional memberships/associationsIn 2014/5, having driven the business to c£2m T/O with 25%NBPT, I handed finances / policies to my partners to to focus more time on the brand, business development and client services.

B2Be-Different helping you engineer your brand for success!Engineering, Manufacturing and B2B companies design, develop and deliver the most innovative products and services to market, but they don’t always get the recognition they deserve. This is partly due to a lack of stand-out through playing safe and the ability to make what can be a very technical sell, simple.B2Be-Different changes all that by giving you access to an expert and scalable resource with proven B2B marketing strategy, branding and creative services experience to help you cut through the noise, engage customers and drive growth.To find out more about how B2Be-Different can help your business, contact us or look out for one of our workshops or webinars.

Tydex is an international business group that assists tech start-ups to accelerate growth and prepare for successful investment rounds and/or exit.Our international team of subject matter experts, entrepreneurs and senior business managers operates as a "Liquid Workforce" meaning teams are assembled, deployed and adjusted to meet your specific needs both locally and globally.Whether it’s strategy, design, marketing, sales, or fundraising, we work alongside you to build and execute the required actions that drive success.Our next generation business model means we deliver services for an agreed mix of professional fees and equity at pre-agreed valuations. This means that our success is completely aligned with your success.

Volunteer for Saddle Up! a not for profit organisation supporting those recently made redundant who want someone to listen. Three x 20 minute sessions offered per week, after hours or at the weekend. PM me for details.

Year contract to head up the creative studio at MPM (now the Brand Architects), looking after brands such as CHEP, Morgan Stanley Quilter, Farnham Castle and creating the branding for St Barts Hospital.

Senior creative role working on brands such as Vauxhall, Orange Retail, DLR, Acrylicon, Royal SunAlliance, Centrica and leading on the agency's self promotion materials.

Senior creative working on brand development, packaging and PoS for brands such as Charles Wells, Bombardier, Red Stripe, Schlumberger, JPM, Howden Airdynamics, BAE and Meggitt.

Reporting directly to the CEO - mid-term in-house contract starting with brand market research leading to the successful rebrand and roll-out for this rapidly growing IT Services company: from guidelines, to brochures, to signage.

Working on branding, marketing collateral and PoS for Whitbread, Travel Inn, Pizza Hut, TGI Fridays, Marriott Hotels, Beefeater, Courtyard Hotels and BBFS.

Part of the large team working on the branding for the Union Bank of Switzerland (UBS).

Ideas and brand development work for a Saudi Arabian children's charity.

Part of a large team working on the development of the new British Airways identity, and researching artists and designers for the tail fin designs. Also worked on concepts for the covers of a series of books.Then Newell and Sorrell.

Designer working on various materials for brands such as Coop Bank, First Direct Bank and many of the then Whitbread (owned and distributed) drink brands (Boddington's, Heineken, Fosters, Caffrey's, Murphy's, Flower's etc).Then Scope Creative Marketing.

Then Sampson Tyrrell.