FrontRow Sports believes conventional personalization preferences are not enough to achieve hyper-relevant sports content. Our proprietary technology platform uses 2-way real-time interactive bite-size social media, "Takes", to turn passive consumers into prolific content generators. Fans become active participants in team and player performances, giving our generative AI evergreen context and fans a sustainable and compelling journey throughout a sports season.We will be launching our fan engagement experience, FrontRow Fans, in 2025. It will leverage proprietary generative AI and hyper casual sports gaming to create a novel entertainment loyalty network, with endless possibilities for mobile pre-game and live play experiences across all sports.

The Football Co. is establishing a modern, fully aligned multi-club ownership model to benefit players, fans, clubs, and investors through a holistic and scalable approach.• Sourced, evaluated, and executed investment opportunities in line with our acquisition strategy. Efforts led to negotiated term agreements with clubs in Brazil, England, Costa Rica, Italy, & Poland.• Raised capital requirements for due diligence campaign in Brazil.• Developed narrative and three phased media relations and communications approach focused on two objectives: 1) Appeal to the financial community to support our capital raise, and 2) Appropriately introduce/further establish TFC within the football community.• Began to establish an organizational structure that allows full autonomy for clubs with simultaneously shared best practices and execution of sophisticated managerial oversight to ensure all stakeholders receive the full value from a globally diversified MCO.• Spearheaded conception of fan engagement platform that will optimize fan relationship & lifetime value through identity driven year-round engagement across digital channels.

Contracted to establish US subsidiary for Barcelona based sports consulting company. • Created opportunities focused on content creation, intermediation & player management, and sports marketing & promotion. • Orchestrated streaming sports content deals and promotional partnership agreements within US sports, including Major League Soccer and the NBA.

Contracted to create go-to-market strategy for micromobility.

Recruited by Fox IT to re-engineer Fox's script development process that constituted $300M of the yearly studio budget. Using agile, devised and implemented a new web-based, mobile friendly front-end proprietary application that overhauled 75% of the lifecycle of a movie script. In late 2019, The Walt Disney Company acquired 20th Century Fox, and Fox IT was absorbed into Disney Technology.• Defined functional requirements for internal and external user base.• Executed successful communication bridge between business and engineers to ensure all 7 products were developed according to requirements and delivered according to roadmap.• Identified underlying database functional issue and led data labeling initiative to mine integral talent data and pave way for future machine learning. • Evaluated emerging technologies and platforms to help reach performance and engagement goals (i.e., integrated 3rd party digital rights management technology with minimal disruption to UI). • Drove UX/UI process - wireframe, design, and functionality.

• Directly contributed to the development and release of 6 films at 20th Century Fox. • Performed a variety of roles and responsibilities related to the marketing and production of films from within small production companies to a Fortune 500 studio.

Post MBA, recruited by the Ford Motor Company for its Marketing Leadership Program.• Handpicked to be part of a six sigma team to develop one vehicle marketing launch process across all Ford, Lincoln, and Mercury vehicle lines.• Consulted with 15 Ford, Lincoln & Mercury dealers in northern California to improve profitability through sales and marketing programs, inventory management, training, and customer prospecting. Achieved top Zone Manager award.

• Developed, negotiated, and implemented a grassroots promotional concept at the ‘99 Women’s World Cup to launch Sports Illustrated for Women. • Developed a strategy for acquiring new sales from the insurance/financial sector, resulting in 18% category growth.