I lead grassroots communications strategies that increase media coverage and produce innovative media programs like #NissanSummerCamp.I manage a team of five located throughout the U.S., together we've executed successful regional product launches and lifecycle communications initiatives, improved our relationships with stakeholders and media and earned accolades from senior leadership for our contributions to brand recognition and media sentiment.Additional responsibilities include awards communications, dealer communications, safety and recall communications and NMAC communications.

- Produced $300K+ in organic account growth as lead social strategist for two expansion opportunities- Delivered 47.7% of tier 1 conversions and 69.8% of CRM opt-ins as the strategic lead responsible for $1.3M in social media OOP by ensuring integration across earned, owned, influencer and other paid media channels within 4 months of joining agency- Ensures implementation of highly regulated healthcare marketing laws across 13 client accounts- Leads two direct reports and teams of 5+ paid social and content specialists- Produces annual, quarterly and campaign-level reporting to assess and optimize social campaign impact - Oversees the content development process including coordination with internal/external vendors

- Senior strategic paid/organic social and influencer lead responsible for $1.5M+ in annual OOP budget across paid social, sponsored editorial and influencer partnerships in support of campaign planning- Exceeded program-best awareness and engagement KPIs by 30%+ as the strategic influencer lead for the launch of a new Shell V-Power NiTRO+ premium fuel at high profile Indianapolis 500 event- Created new “social sharing velocity” measurement approach using engagement measures to evaluate and predict success of Porsche model/variant announcements- Led top performing CES influencer activation for Hyundai Mobis “M.Vision S” autonomous driving concept in coordination with APAC client partners against highly aggressive two month planning timeframe- Built relationships with key automotive influencers to expand program as Shell influencer marketing lead- Negotiated contracts while staying under budget with notoriously challenging celebrity talent agents- Drafted and enforced brand guidelines across all event-based collateral, content and paid sponsorships- Partnered with EMEA/APAC marketing leads to develop and execute AMD global social content strategy- Led two direct reports and teams of 5+ on a project basis, providing guidance, coaching and mentorship

- Awarded the firm's top honor for its values, conferred to one person annually- Partnered with Bobby Labonte to produce first-ever Facebook Live in support of Can-Am brand marketing- Embedded in client marketing manager roles for organizations such as Darden and Visit Orlando; Responsible for development, implementation and execution of social media strategy- Digital content editor for nationally televised sporting events such as the Chick-fil-A Peach Bowl- Responsible for career development of 1 direct report- Writer for Edelman blog and ghostwriter for business leaders, entrepreneurs

- Conducted research, created decks and supported presentation of marketing communications strategy- Social media community manager for global consumer brands- Leveraged Salesforce Social Studio to conduct social listening and provide analysis to C-level executives- Ensured flawless account management including daily client communications, notetaking, meeting recaps

- Responsible for all social media activities including: content development, community management, reporting and optimization; generated 44% organic growth in 18 months- Led creation of first-ever Disney Institute brand guidelines resulting in cohesive brand look and feel- Increased weekly blog visits by 322% as author on topics of customer experience, leadership and culture- Ghost writer for Disney executives on Talking Point blog and brand marketing collateral- Developed website content and copy for key advertising collateral published in Fast Company- Developed and coordinated live event plan for social media at the first-ever Veterans Institute conference- Led execution of most engaged Twitter event in brand history by aligning Disney Institute with the reveal of exclusive Marvel characters resulting in 2m+ impressions- Introduced the brand's first-ever video content series featuring facilitators as thought leaders- Created #DThink Chats, Disney Institute's first-ever Twitter chat series- Developed a paid media strategy and managed campaigns on Facebook, Twitter and LinkedIn- Partnered with PR agency to create monthly social media reporting template

Led social media editorial planning and content development while contributing to Disney Institute’s B2B marketing strategy across owned and paid media channels, supported the creation of the brand standards guide, and ensured third-party adherence, leading to a full-time offer after the internship.

Supported Cast Member training initiatives at Disney University including managing daily operational processes, assisting leadership teams and facilitating training programs to ensure a consistent onboarding experience and a unified understanding of the Disney brand.

Promoted the Disney College Program on the WVU campus in partnership with Disney's recruitment marketing team by organizing events, engaging the student community and managing advertisements to increase awareness and drive applications.

- Created, maintained vertical-specific client databases in support of CRM initiatives- Conducted sales calls and online research to create customer profiles- Writer, editor and distributor of communications for community outreach program- Worked under the direct supervision of ARHD CEO