In my role as Senior Account Manager, I work with clients including Rail Delivery Group (on their National Rail, Railcard and Interrail brands), Smokefree Sheffield, UKSE, London School of Hygiene and Tropical Medicine and Greater Manchester Integrated Care Partnership. In addition to account management and understanding the needs of these clients, I also develop and manage projects and campaigns for them. Examples of these campaigns have included the Smokefree Sheffield ‘Vaping: The Facts’ campaign, which has subsequently been adopted by more than 50 other areas across the UK (https://smokefreesheffield.org/get-involved/campaigns/vaping-the-facts/), and the Interrail 50 Years Anniversary social media campaign and competition.I have also been involved in tender pitches to win work for the business.

I lead all marketing and communications activities for the Department of Materials Science and Engineering at the University of Sheffield, relating to undergraduate and postgraduate student recruitment, research PR, alumni relations and public engagement.My work spans a range of channels and media, including digital and print, video, social media, online events, in-person events, exhibitions, press and media.Accomplishments:- More than 160 stories in international, national, local and trade press related to work in the Department since 2019- Increase in social media following (Twitter followers up by 50% to 2,700, Facebook followers up 30% to 2,200, LinkedIn followers up 170% to 500)- Digital marketing campaigns to promote postgraduate courses led to 2,500 web page visits in 2 weeks at a cost of £100- GoogleAds campaing to promote a Masters course returned 20,000 inpressions with a click through rate of 5.99% (Industry average CTR: 3.78%)- Filming, editing and production of a number of promotional videos ranging from 30 seconds to 30 minutes.- Multichannel engagement campaign for student applicant conversion, encouraging applicants to participate in a materials testing experiment at home, using Tunnocks Caramel Wafers. #TestATunnocks on social media, and https://www.sheffield.ac.uk/materials/testatunnocks- Migration of full Department website to a new content management system- Development of a Materials Discovery Portal, learning HTML and CSS along the way: https://discover-materials.group.shef.ac.uk/index.html- Production of a monthly newsletter for the department sent to 2,000 internal and external stakeholders- Undertaking business development activities during trade exhibitions, making links between researchers in the department and potential project sponsors.

Marketing Communications and Copywriting services. Specialising in engineering, manufacturing, building and construction, technology, research and development and education. Other sectors considered.

Heading up the business to business marketing team, I provide support for the direct sales and telemarketing teams developing tactical marketing campaigns and delivering marketing materials to increase awareness and promote sales of the multitude of health insurance and related products provided by Westfield Health. Key achievements include:• Rapidly gaining an understanding of a new sector, and one that is heavily regulated;• Helping to establish the B2B marketing team;• Implementation of a new web2print platform;• Significant input into the company’s content marketing and social media strategies, including the creation of high quality content and promotion through LinkedIn and Twitter;• Generation of email marketing campaigns, including measurement of success using Campaign Monitor;• Assisting in the organisation of exhibition stands and engaging with customers during trade shows;• Winning three peer-nominated awards for living the company values within my first year of employment.

Supporting the Brand Managers and Marketing Team with marketing and promotional activities, including the production of marketing collateral and planning events.

Leading a team of 6 in roles including graphic design, web, PR and events, management of £330k marketing budget, working with design and media agencies.

Marketing planningBrand awarenessSEOPRMarketing and corporate communications