Stephen Bosworth Email & Phone Number

Bogota, Colombia

General and Manager of Sohotech a company specialized in designing and integrating high end home and commercial automation systems. We specialized on lighting control and design, audio and video distribution, home theaters, networking, window shades, and security systems. We represent and distribute high end brands such as Lutron Eletronics, Control 4, Origin Acoustics, Bang & Olufsen, Integra and Onkyo, Sony etc.

Bogota,D.C., Capital District, Colombia

Founded and Managed APSON International, a company dedicated to support Professional Audio and Video System Integrators, VAR's, and Industrial Contractors in Latin America maximizing their resources in the procurement of equipment and new technologies. Generated excellent results in Channel Development and Management by building a solid customer base through out the Region.Over achieved sales budgets by 50% by aggressively targeting key accounts, large projects and government bids. Increase product Gross Margins from 15% to 35% by developing key accounts such as Siemens Transportation and Traffic Solutions.Developed and managed a network of Manufacturers and Distributors providing APSON a broad range of products as well as the latest technology to adequate support customers in the region.

Managed the Sales Application Division with staff of 4 Account Managers for South America, Central America & Caribbean countries. Responsible for sales of 7 product categories including Projectors, Display, IP Surveillance, Videoconference, Digital Photography, Medical and CCTV to 90 distributors in over 15 countries. Annual sales exceeded $30 Million. Exceeded yearly sales budgets by over 7% every year and grew the business from $3.6M to $30M on all the applications. Captured 20% Market Share in Digital Photography (Digital Photofinishing and ID Photo Systems) by partnering with the distribution channel and retail end users achieving a balanced return on investment and a steady sales of consumables. Achieved 25% to 30% market share and increased sales from $2M - $11M by targeting market leaders in the Projector Business. Also achieved an in-shop market share of over 50% within the distribution network. Increased volume sales by an additional 1,000 units per month by developing IT Master Distribution for Projector Business, for Latin America and Caribbean Territories. Increased sales from 1M to 4M by further developing Master Distribution and dealers for Medical Products as well as implementing an effective pricing structure and adequate channel marketing.Made Strategic Alliances with TELCO's and IP related companies such as Cisco, Telefonica and CANTV to introduce System / Solutions related products like Videoconference, IP Monitoring and Digital Signage into their product portfolio.

Managed the channel and business development as well as the account management of 7 product categories to 65 accounts in over 10 Latin American and Caribbean countries. Prepared and achieved sales and expense budgets, and regularly reviewed sales and ordering forecasts to maintain adequate inventory levels.Increased sales by 30% from previous year achieving a 20% in-shop market share by optimizing existing channel as well as implementing new accounts.Monitored customer satisfaction and implemented strategies that brought customer satisfaction to the highest level. Achieved a "Quick Decision - Action" program that quickly supported the channel.

Managed the development and opening of the sales operation for Sony in Colombia. Responsible for developing and managing channels of distributors and dealers. Maintained direct communication with head quarters, as well as managed all the administrative and sales responsibilities of the operation. Supported other account managers in large negotiations with large TV Broadcasters and established direct contacts with government and private entities during the process of the privatization of the TV.Captured 20% Market Share from Polaroid by introducing over 100 ID Photo Systems replacing competitor's systems.Created a specific strategy that developed the projection business by bench marking the industry leader and designing and implementing an aggressive channel marketing strategy that improved Sony's brand recognition and product positioning in the in the country.

Company dedicated to the sale and distribution of Power Transmission Products. Responsible for managing the entire operation with P/L responsibilities. The company had 5 retail locations in different cities as well as a direct sales force of 5 engineers covering all the industrial segments in the country.Increased sales by 50% by implementing a new compensation plan that highly motivated the sales force. Transition the company from a Specialized Steel and Power Transmission Products Business, to a dedicated Power Transmission Solution Company.Opened a new branch office covering the coastal region of the country.