Stephen Brister, Mba Email & Phone Number

Oklahoma City, Oklahoma, United States

Overseeing operation processes and efficiencies of the Marketing team for the benefit of the overall company as well as managing loyalty programs and serving as a product manager for the native app.

• Led and mentored product managers in prioritizing, strategizing, and implementing solutions in support of the vision for Paycom’s internally developed CRM
• Launched Tasking/Workflow framework for client implementations, unifying the work streams of multiple teams and increasing task assignment/completion metrics by 10%
• Delivered Lead Automation technology to ensure complete, correct and timely distribution of revenue-generating leads to reps in the field for reducing lead-to-appointment timeframe by 2 full work days
• Standardized Jira Plan views across the Product department in order to organize project tracking
• Prioritized problems with strategic business leaders to groom product backlog to meet company goals

• Overview:Generate solutions in support of the vision for Paycom’s internally developed CRM. Manage cross-team communication and convey the importance of each project to the Development and Quality Assurance team.
• Integrated the Lost Clients process into the CRM to initiate save ops. Created immediate sales rep follow up and accountability yielding multiple saved sales and reduced reporting from a multi-hour process to minutes.
• Brought in to execute the final stages of client-side sales opportunity and product bundling project, which allowed client retention representatives to utilize in-system opportunity management.
• Integrated data flow automation approvals into the CRM to provide clear approval for API/SFTP connection with clients. Shorter turnaround for reps and clear approvals streamlined the workflow.
• Oversaw multiple projects to create efficiency with lead routing and revenue-generating marketing tactics.

Oklahoma City, Oklahoma

• Overview:Manage the operational aspects of the Marketing team with focus on reporting department KPIs, evaluating third-party technology and building efficiencies with internal technology. Department champion for the.
• Connected lead and appointment conversion to provide new KPI for valuable Marketing leads. New visibility increased appointment rates on demo requests from 25% to over 90%.
• Cross-functional onboarding of Marketo marketing automation software ahead of scheduled project plan. Multiple teams responsible for sharing in this success (CRM Dev, Web Dev, IT, Marketing).
• Championed multiple dev projects in a long-term vision for Marketing Database Team. Decrease in average lead routing time from 5 minutes to under 2 minutes per lead.

• Overview:Manage team of e-Commerce Marketing Specialists in the distribution of product data and content across e-commerce sales channels. Create department KPIs and establish scalable processes to achieve desired.
• Lead cross-departmental effort to map key products from newly acquired subsidiary into current ERP.
• Implemented changes to proprietary tools to streamline customer Q&A responses and product review feedback.

• Overview:Responsible for the development and maintenance of reporting to upper management on all items related to meeting the product sales, margin and inventory goals of the company.Details:
• Executive-level KPI reports and ad hoc requests for business decisions.
• Weekly, quarterly and YoY reporting of product manager/product line performance to budget targets.
• Daily inventory reporting and monitoring of periodic target GMROI.
• Corporate budget and monthly reporting on progress to date, QoQ and YoY.
• Provide recommendations and insights to product managers for maintaining target inventory levels.

• Overview:Responsible for improving product visibility and conversion through merchandising capabilities of the company website and targeted promotional initiatives.Details:
• Managed a six-person team to onboard new SKUs with high data accuracy.
• Creation and maintenance of category structure housing 12,000+ active website SKUs.
• Improved internal search capabilities for customer site interaction.
• Developed interdepartmental processes to gain production efficiencies.

• Overview:Responsible for the reporting of routine company KPIs and ad hoc analysis for business decisions.Details:
• Production of and additions to weekly KPI reports for executive-level meetings.
• Product margin analysis and maintenance.
• Weekly analysis tracking market share, pricing changes and promotional activities of competitors.
• eBay marketplace competitive landscape analysis for potential expansion of product sales channels.

• Overview:Responsible for maintaining the product content, category structure and merchandising capabilities of the company website. Monitoring of organic search engine keyword rankings.Details:
• Writing, reviewing and editing of product descriptions to invoke action by the consumer.
• Expanding and maintaining company category structure for new product opportunities.
• Optimize core product listings for visibility via organic search engines.
• Created auto SEO description algorithm that populates key SEO data fields, improving production efficiency.

Execution of marketing and advertising opportunities via emails, social media and trade publications. Worked as the copywriter with a design professional to produce B2B targeted advertisements.

Led team of Marketing Specialists under the supervision of the Catalog Marketing Manager. Provided training, production support, and data management for the catalog publishing department.

Produced product copy, sort orders and organization for product catalogs and booklets. Assisted in improvements to the editing and data processes for product creation and publication production.

Bachelor Of Arts (B.A.), Advertising

Master Of Business Administration (M.B.A.), Finance, 4.0