Stephen Bromberg Email & Phone Number

The Authority runs the 26 mile long Lee Valley Regional Park including a series of sports venues – notably three London 2012 venues. Reporting to the Chief Executive, I lead on launches, policy, engagement and political liaison. Extensive Board level involvement. Responsibility for strategic direction of PR, marketing, brand, internal communications, social media, online, public affairs and stakeholder communications. Provide strategy and counsel to senior staff and Chairman. • Launched three London 2012 venues: Lee Valley VeloPark, the Olympic legacy cycling venue in March 2014, Lee Valley Hockey and Tennis Centre in June 2014 and Lee Valley White Water Centre in March 2011 – all large, complex, successful launches, resulting in the most positive and largest amount of media in Lee Valley’s history• Created and implemented new communications strategy. Restructured team to an “agency style” configuration to more efficiently promote the varied offer of the park and build brand recognitionReviewed and revamped all stakeholder communications, targeting messages and information to key decision makers and those with influence over the organisation. Significant speaker engagements• Built and negotiated effective relationships with complex web of stakeholders • Game-changing and hugely effective marketing, PR and online campaign for Lee Valley White Water Centre created double expected visitors and income (£2m)• Increased brand recognition by 19% in two years (YouGov survey), media coverage by a factor of five and standing with key funders to highest ever score (London Councils research) • Effective crisis management • Rebranded the Park Authority creating a new destination brand for the Lee Valley, brand values for the organisation and major signage review

Responsible for marketing and communications at one of Britain’s top 10 visitor attractions combining peerless collections with a mission to inspire visitors with the wonders and potential of science, technology, engineering and medicine.Regular engagement with Director, Head of Museum and business leads, high profile journalists and broadcasters.Winner London Visitor Attraction of the Year 2008.Led, planned and ran innovative, integrated communications campaigns and created the marketing and communications strategy.

Responsible for strategic direction for Science Museum press and public relations, resulting in increases in the amount, quality and diversity of media coverage.Sustained and successful PR campaigns for a series of popular exhibitions and galleries.Anticipated, planned for and dealt with significant and varied reputation management situations.Finalist PR Week best campaign 2006, winner CIPR best campaign 2003, runner-up PR Week best campaign 2002.

London

Head of Communications for this health charity for deafblind people. Carried out brand audit leading to a rebrand, definition of key values and first-ever brand management plan. Managed a team of five. Responsible for external relations, media, corporate identity, publishing and web. Created and implemented new communications strategy. Relaunched website. Raised profile of Sense in campaigns to assist fundraising initiatives and policy announcements.

Joined as Press Officer, promoted to Press and PR Manager, followed by responsibility for Public Affairs. Cultivated strong media contacts. Led high profile Christmas and winter campaigns and launches of landmark pieces of research. Initiated first ever public affairs strategy. Fed into policy work and relationships with new Government. Co-ordinated and fronted multiple TV, radio and newspaper interviews. Highest ever media coverage, contributing to best ever fundraising campaign and raft of effective new political relationships.

Advanced Management Practice

Diploma In Public Relations

Ba (Hons) Communications Studies, Media, Psychology, Sociology, Linguistics