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Stephen Webster is listed as Vice President of Global Creative | Global Brand Strategy & Design | Global Creative Agency Management | Omni-Channel Campaign Creative | Social Media Creative Strategy & Execution based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Stephen Webster.
Stephen Webster previously worked as Vice President of Global Creative at Mary Kay Global and Design Director at Mary Kay Global. Stephen Webster holds Bachelor Of Fine Arts (B.F.A.), Creative Design And Branding from Rochester Institute Of Technology.
As a creative leader and brand storyteller, I believe inspiration is all around us. I see myself as a future-focused leader in creative brand-building with proven experience providing vision to teams large or small. At the core, I’m a creative problem solver, adept at translating complex business strategies into streamlined, action-oriented and profitable solutions. I love to collaborate using well-honed skills to work across functional departments. I thrive in diverse global environments, creating a positive environment that blends creativity with accountability. My key strengths: communication, leadership, imagination, teamwork, enthusiasm and drive contribute to making organizational goals come to life. My career began in the fast-paced New York publishing industry. I learned to survive and thrive working with some of the best-in-class storytellers in the business. Those experiences were instrumental years later when I had the opportunity to establish the first full-service internal global creative agency at Mary Kay Inc – a multibillion global beauty brand in 35 markets. There I led the company's first holistic global rebrand and modernization initiative that required both an evolution and revolution of every brand touch point. This underscores my personal mission of achieving not just short-term goals but cultivating enduring brand success. In September 2023, I relocated back to New York, NY, to further contribute to the dynamic creative landscape and to connect with professionals who share a similar dedication to excellence and strategic innovation. Key Competencies: Global Brand Strategy & Design | Global Creative Agency Management | Product Visual Positioning & Packaging Design | Omni-Channel Campaign Creative | Digital, Print & Outdoor Advertising | Photography Creative Direction | E-commerce & UX/UI Design | Consumer Messaging | Social Media Strategy | Video & Broadcast | Brand Training Expert For International Markets | Creative Operations
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Dallas/Fort Worth Area
Directed and inspired a full-service internal global creative agency with a staff of 60+ creatives, responsible for setting the vision and producing all global assets for Mary Kay– a multi-billion-dollar multinational beauty brand with businesses in 35 countries. Touched every aspect of branding — from creative strategy, design of finished products and.
Promoted to build Mary Kay’s first global creative agency, spearheading a company-wide brand overhaul that fueled year-over-year sales growth, culminating in $3.5B+ in global sales by 2013.— Managed company-wide anniversary brand campaign for 50th Anniversary.— Directed and delivered first-ever global brand standards guide – the Brand ID.— Spearheaded.
Led a creative staff of 15 CDs, Sr. ADs, Packaging ADs, Video Producers, and Writers focused on producing all U.S. creative — from packaging & collateral, to websites, live-events, and videos.— Redesigned company’s most profitable selling tool – The Lookbook (annual print run over 40M).— Directed microdermabrasion launch – single product launch most.
– Directed and produced product launch marketing campaigns in all categories of the industry.– Elevated and updated quality of the photography and design.– Designed event logos, stage designs, expo booths, and event signage.
Increased ad revenue by directing editorial redesign on all company owned fashion eyewear publications. Created and launched new company publication Frame Buyer.
Greater New York City Area
Elevated the iconic alternative music magazine SPIN through a complete editorial redesign, while retaining the raw energy of the alternative music scene. Gained new fashion advertisers after creating a new SPIN fashion section. Attracted top tier photographers such as Michael Tighe, Anton Corbin, the Douglas Brothers, Jesse Frohman, Greg Watermann, Danny.
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Stephen Webster is listed as Vice President of Global Creative | Global Brand Strategy & Design | Global Creative Agency Management | Omni-Channel Campaign Creative | Social Media Creative Strategy & Execution.
Stephen Webster is based in New York, New York, United States.
Stephen Webster has worked for Mary Kay Global, Pentavision Llc [Previously Cardinal Publishing], and Spin Magazine.
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Stephen Webster holds Bachelor Of Fine Arts (B.F.A.), Creative Design And Branding from Rochester Institute Of Technology.
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