Stephen Webster Email & Phone Number

Dallas/Fort Worth Area

Directed and inspired a full-service internal global creative agency with a staff of 60+ creatives, responsible for setting the vision and producing all global assets for Mary Kay– a multi-billion-dollar multinational beauty brand with businesses in 35 countries. Touched every aspect of branding — from creative strategy, design of finished products and omni-channel toolkits, to the supervision of creative services such as finance, account management and global systems.— Led and created the global brand-design strategy, ensuring the consumer experience is modern, confident, and authentic across all global touch points and channels— resulting in 81% global brand awareness, 39% product purchase. (Based on 2020 BRM survey)— Managed and mentored creative teams within the agency such as: brand design, visual positioning, packaging design, creative content/writing, UI/UX design, account management, agency operations/finance, external agency management, video & motion, global systems such as D.A.M. and A.M.S.— Achieved high-quality results through cross-functional teamwork and external partnerships to meet strategic goals. Simultaneously, optimized efficiency for on-time, on-brand, and on-budget delivery, reducing annual creative spend by 20% YoY (2020-2023)— Ensured a cohesive image by setting enterprise-wide design standards for all channels, platforms, and customer touch-points— Provided training to international market staff, enabling them to execute brand building initiatives tailored to their local requirements.— Suite 13 VR Digital Flagship Store: Achieved a $581K opening with an industry-high time spent on site of 5.5 minutes and an industry-low bounce rate of 1.7%, surpassing standard beauty site average of 46%.— Digital Re-platform: Led branding and creative operations of two global re-platform initiatives to enhance consumer and consultant mobile and online digital experiences.

Promoted to build Mary Kay’s first global creative agency, spearheading a company-wide brand overhaul that fueled year-over-year sales growth, culminating in $3.5B+ in global sales by 2013.— Managed company-wide anniversary brand campaign for 50th Anniversary.— Directed and delivered first-ever global brand standards guide – the Brand ID.— Spearheaded packaging re-branding initiative of company skincare and color lines.— Creative directed China’s first ever true Brand Awareness Campaign.

Led a creative staff of 15 CDs, Sr. ADs, Packaging ADs, Video Producers, and Writers focused on producing all U.S. creative — from packaging & collateral, to websites, live-events, and videos.— Redesigned company’s most profitable selling tool – The Lookbook (annual print run over 40M).— Directed microdermabrasion launch – single product launch most profitable in company history to date.— Headed MK’S first national TV sponsorship of CMA Awards.

– Directed and produced product launch marketing campaigns in all categories of the industry.– Elevated and updated quality of the photography and design.– Designed event logos, stage designs, expo booths, and event signage.

Increased ad revenue by directing editorial redesign on all company owned fashion eyewear publications. Created and launched new company publication Frame Buyer.

Greater New York City Area

Elevated the iconic alternative music magazine SPIN through a complete editorial redesign, while retaining the raw energy of the alternative music scene. Gained new fashion advertisers after creating a new SPIN fashion section. Attracted top tier photographers such as Michael Tighe, Anton Corbin, the Douglas Brothers, Jesse Frohman, Greg Watermann, Danny Clinch, Renee Miville, and Guzman.Collaborated directly with film, fashion, and music artists such as Oliver Stone, Chris Cornell, Spike Lee, Isaac Mizrahi, L.L. Cool J, Perry Farrell, Chuck D & Flavor Flav, Debbie Harry, and Tony Bennett.