Lead the Product, Engineering, Data Science, Data Engineering, and Quality Assurance teams Built product team from scratch. Recruited, hired, and retained Product and Product Design growing headcount from 2 to 12 in 3 months Managed and mentored Directors, Managers, and ICs across multiple disciplines. Worked closely with them to identify their strengths, determine areas of growth, and ensured their work resulted in impact on the businessPerformed market research & customer analysis to identify industry trends, customer needs, competitive insights, that informed our product strategyDefined strategic product vision and roadmap for entire product portfolio, resulting in clarity, focus, and alignment across entire companyDrove the execution of the roadmap across all areas of product development life cycle: planning, requirements fathering, UX, validation, coding, testing, and releaseEstablished Product team Best Practices to drive outcomes over outputs, including Jobs-To-Be-Done Framework (JTBD), User Interviews & insights (using Productboard), Continuous Discovery Workshops, and Monthly Product Town Hall meetingsCollaborated closely with internal and external customers to uncover their biggest needs pain points leveraging JTBD and user empathyBuilt a culture of respect, trust, safety, growth, and transparency. Fostered an environment of cross-discipline innovation, collaboration, and excellenceDrove the data and analytics strategy to identify the Qualitative and Quantitative Metrics That Matter to empower executives and operations teams for maximum impact on patient enrollment in clinical trials Held weekly strategy sessions with the CEO to explore future opportunities, disruptive threats, and industry trends. Held quarterly Product Review meetings with C-staff to review progress, metrics, revenue goals, and Go-To-Market strategyWorked closely with Counsel and Compliance Officers to ensure HIPAA and other regulatory compliance

Lead the Product, Engineering, Data Science, Data Engineering, and Quality Assurance teams Built product team from scratch. Recruited, hired, and retained Product and Product Design growing headcount from 2 to 12 in 3 months Managed and mentored Directors, Managers, and ICs across multiple disciplines. Worked closely with them to identify their strengths, determine areas of growth, and ensured their work resulted in impact on the businessPerformed market research & customer analysis to identify industry trends, customer needs, competitive insights, that informed our product strategyDefined strategic product vision and roadmap for entire product portfolio, resulting in clarity, focus, and alignment across entire companyDrove the execution of the roadmap across all areas of product development life cycle: planning, requirements fathering, UX, validation, coding, testing, and releaseEstablished Product team Best Practices to drive outcomes over outputs, including Jobs-To-Be-Done Framework (JTBD), User Interviews & insights (using Productboard), Continuous Discovery Workshops, and Monthly Product Town Hall meetingsCollaborated closely with internal and external customers to uncover their biggest needs pain points leveraging JTBD and user empathyBuilt a culture of respect, trust, safety, growth, and transparency. Fostered an environment of cross-discipline innovation, collaboration, and excellenceDrove the data and analytics strategy to identify the Qualitative and Quantitative Metrics That Matter to empower executives and operations teams for maximum impact on patient enrollment in clinical trials Held weekly strategy sessions with the CEO to explore future opportunities, disruptive threats, and industry trends. Held quarterly Product Review meetings with C-staff to review progress, metrics, revenue goals, and Go-To-Market strategyWorked closely with Counsel and Compliance Officers to ensure HIPAA and other regulatory compliance

A leader in self defense and close combat, Krav Maga Institute is a respected training academy for self defense training at all levels, for civilians, security professionals, and instructors.KMI founder Danny Zelig is respected around the world as a source of genuine Israeli Krav Maga technique and philosophy, with 30+ years of experience after he began teaching Krav Maga to elite combat units in the Israel Defense Forces in the 1980s. Our Director of Brazilian Jiu-Jitsu is two-time World Champion and two-time PanAmerican Champion Flavio Meier.KMI Santa Clara offers classes in Krav Maga, Brazilian Jiu-Jitsu, and Functional Fitness 7 days a week in a spacious and clean 12,000 ft facility with state of the art training equipment. Special topics and Applied Tactics training courses are offered monthly.

Designed and owned the product vision for a two sided music licensing platform that facilitates the usage and attribution of copyrighted content between rights owners (record labels and music publishers) and the world’s largest social media platform. Resulted in my contribution to two patentsLaunched Rights 360 Portal, an AWS Content Management System that allows hundreds of music labels to manage their multi-million asset catalogs across dozens of social media sitesOwned feature roadmap for core compliance services, providing real-time ID lookup services for hundreds of customers with over 5 billion monthly transactionsSynthesized large sets of data, legal briefs, and market research to optimize the core product, ensuring regulatory compliance and alignment with the EU Copyright Directive (Article 17)Launched sound recording conflict reporting tool, Rights Audit, resulting in a decrease in registered conflicts by 20% Conduct user research for a dual-sided platform to understand goals, barriers and frustrations to develop actionable problem statementsPartner with three Engineering teams to build and groom a user story-based backlog that is fully scoped and documented consistently three sprints ahead of current developmentHired and mentored junior Product Managers and guided overall team vision and strategy from a loose startup to a collaborative and KPI driven product organizationDevelop wireframes to conduct ethnographic user testing to minimize risk of product failure Responsible for influencing the single metric that matters to organizational viability: transaction volumeShepherded the organization from waterfall to an Agile product development process which create greater opportunities for collaboration, efficiencies, and ultimately contributed to the development of better products

Launched complex, technical end-to-end voice communication encrypted hardware accessory into Best BuyDesigned multiple marketplace apps including the solutions for text, photos, and voice which enabled encrypted communication between VYSK customersResponsible for defining key performance indicators (KPIs) and making product decisions based upon app analytics (i.e. daily/weekly/monthly active usage, churn, aggregate of total messages sent, etc.)Collaborated with executives and engineering leads to built feature roadmap for software and firmware Continuously influenced the Founder-CEO to focus on data-driven, high priority outcomes and initiatives while creating an advocate versus an adversary

Managed internal and external QA teams responsible for the testing and the releasemanagement of three games available across multiple web and mobile platformsProcured 3rd party vendors, managed relationships and budgeted costs.Managed release cycle across all games: determining features/fixes for each release, drivingdeployments, and managing internal and external communications

Part of the engineering team that built and maintained all internal employee-facing web and mobile tools supporting 5000 employees around the worldLaunched Sales Force FIND IT and multi-platform customer-facing support portals (web, in game, and mobile) Designed/maintained java based automation suite as part of the team’s CI deployment frameworkManaged on and offsite QA personnel for Zynga’s Enterprise Engineering TeamBuilt QA team from ground up (San Francisco and Bangalore)

Responsible for the release of all consumer products and marketing efforts for the largest legal U.S. based poker website. Worked closely with development, marketing, and management teams in fast-paced, startup environment.

Member of Black Box QA teams for the 4.0 and 5.0 releases of Photoshop Elements and versions 6.0.1 - 9.0.1 of Illustrator. Strong emphasis on image editing, image enhancement, Home Media Center, and Organizer features/ATM (Adobe Type Manager) and font compatibility with CoolType Raster engine.

Evaluated educational CD-ROM titlesDiagnosed/reported software bugs to third part developersTested configurations for Macintosh and Windows platformsDeveloped trouble shooting guides

Member of development team that produced 150 reference and educational CD-ROM titlesDeveloped multimedia presentations and scriptsComposed and edited graphics and edited audio Wave filesProducing, designing and editing independent CD-ROM titles