Working with some of the world’s largest brands, including Samsung, LG and Sony. My role was to engage these brands and others to create and sell marketing plans that we would implement into the channel on their behalf. My marketing plans looked at key buying behaviours, market trends and customer seasonality to determine the best route to market for their products focuses. I implemented new reseller programmes using data analytics to guide our marketing messaging and tone of voice.

I joined Avena in a newly created position of Marketing Manager shortly after the UK Covid 19 lockdown. Heading up the overall marketing strategy and execution of the plan to drive new business acquisition across the UK. My responsibilities include:• Lead generation and nurturing• Sales campaigns• Website, email marketing and social media management• Marketing automation and Lead scoring• PR and content strategy• Brand development• Implementation of a prospect lifecycle programme

Following an internal promotion, I worked within the marketing team focused on delivering targeted marketing to the buyer of office supplies. I was responsible for the strategic growth of 3 categories (Facilities Supplies, Furniture, Technology) including planning, budgeting and implementing those marketing plans. I worked closely with the sales team to maximise sales and profitability throughout the customer lifecycle. My responsibilities included:• Marketing planning, budgeting and implementation• Campaign deployment and measurement• Sales and profitability measurement • Budget management and forecasting• Support in category growth strategy• Conference and events implementation and management• Stakeholder management• Supported rebranding two merging businesses• Supplier income support

During my time as a telemarketing executive I was responsible for managing my own set of 40 SME customers with an annual spend of £150,000. My role included:• Exceeding set monthly sales targets• Excellent customer service• Upselling and cross brand selling• Customer relations• Using specific marketing literature to increase sales