Stephen Leigh Email & Phone Number

West Malling, England, United Kingdom

Providing strategic support to businesses that do not have, or cannot afford, a full-time senior level Marketing Director, taking the pain away from a business owner who is often juggling numerous priorities and therefore neglecting marketing strategy, planning and implementation.Client businesses typically turnover between £5-50 million, and operate in a range of sectors including construction materials, healthcare, social care, and PPE. Challenges include:- counselling business… Show more Providing strategic support to businesses that do not have, or cannot afford, a full-time senior level Marketing Director, taking the pain away from a business owner who is often juggling numerous priorities and therefore neglecting marketing strategy, planning and implementation.Client businesses typically turnover between £5-50 million, and operate in a range of sectors including construction materials, healthcare, social care, and PPE. Challenges include:- counselling business leaders on how to achieve their ambitious growth plans- offering a fresh perspective on a business whose growth has stalled- creating clear marketing strategy & operational plans- delivering a total brand refresh- taking new products or services from inception to launch- recruiting & developing Marketing teams- building towards an exit and maximising returns Show less

West Malling, Kent, Uk

At Excogito.Marketing we help mid-tier businesses in Kent, Surrey and Sussex to make more money in times of change or uncertainty.We can help you to: - Focus your business on the areas that will drive the greatest returns - Identify the fastest and most profitable growth strategies - Unleash the power of your team to drive better resultsWe do this by applying strategic marketing tools to focus on areas of profitable growth, in ways that: - Work for… Show more At Excogito.Marketing we help mid-tier businesses in Kent, Surrey and Sussex to make more money in times of change or uncertainty.We can help you to: - Focus your business on the areas that will drive the greatest returns - Identify the fastest and most profitable growth strategies - Unleash the power of your team to drive better resultsWe do this by applying strategic marketing tools to focus on areas of profitable growth, in ways that: - Work for smaller organisations - Unify your team behind a single, compelling set of strategies - Build the skills of your team so that they become self-sufficient Show less

Kent, Uk

Working as a part-time Marketing Director with growing & ambitious businesses, providing them with all the skills and experience for them to achieve outstanding results.

Reigate

KCP is a $4 billion B2B division of Kimberly-Clark Corporation. Leading B2B Marketing teams across Europe, Middle East and Africa, this role was responsible for delivering top- and bottom-line growth across the geographic portfolio by:- Building talent and inspiring change- Increasing focus on target markets and channels- Driving executional excellence Key achievements include:Restructuring local marketing organisations to improve operational efficiency and… Show more KCP is a $4 billion B2B division of Kimberly-Clark Corporation. Leading B2B Marketing teams across Europe, Middle East and Africa, this role was responsible for delivering top- and bottom-line growth across the geographic portfolio by:- Building talent and inspiring change- Increasing focus on target markets and channels- Driving executional excellence Key achievements include:Restructuring local marketing organisations to improve operational efficiency and enhance effectiveness, delivering 76% improvement in revenue per compensation dollar. Show less

Reigate

With full P&L accountability, this role was all about generating profitable demand amongst a distinct customer/ prospect portfolio.Driving greater customer-focus, responsibilities included: marketing strategy and planning, branding, market research, market segmentation & targeting, product and service innovation, digital marketing and CRM including full integration with customer-facing teams.Key achievements include:Creation and launch of new value proposition, that exceeded 3… Show more With full P&L accountability, this role was all about generating profitable demand amongst a distinct customer/ prospect portfolio.Driving greater customer-focus, responsibilities included: marketing strategy and planning, branding, market research, market segmentation & targeting, product and service innovation, digital marketing and CRM including full integration with customer-facing teams.Key achievements include:Creation and launch of new value proposition, that exceeded 3 year revenue targets in excess of $25 million.Restructuring of marketing function to focus on target customer portfolio, and deployment of CRM and Marketing Automation tools to drive revenue. Show less

The purpose of this role was to create change and build B2B marketing capability on a global scale.Scope included: Global branding, market segmentation & targeting, digital marketing and CRM processes & system deployment, marketing strategy & planning, market research, and Go-To-Market organization designKey achievements included:The establishment of a Global brand architecture and brand identity.The design and deployment of a global CRM system, global websites and… Show more The purpose of this role was to create change and build B2B marketing capability on a global scale.Scope included: Global branding, market segmentation & targeting, digital marketing and CRM processes & system deployment, marketing strategy & planning, market research, and Go-To-Market organization designKey achievements included:The establishment of a Global brand architecture and brand identity.The design and deployment of a global CRM system, global websites and piloting of marketing automation tools.Global capability benchmarking and development of B2B-specific content for a Global Marketing University.Creation of a global network of marketers focused on target markets and ultimately the global redesign of our Go-To-Market organization. Show less

Leadership of 45 strong Marketing function across Europe (from London to Moscow.)

P&L responsibility for product portfolio. New product development and introduction including start-up of new manufacturing assets.

Leading team of 5 in Marketing planning and execution.

Experience includes:UK field sales and business development roles,Sales training - in both UK and European arenas,UK Product and Customer Marketing,Design and deployment of CRM systems,Design and deployment of SAP systems (leadership of Pricing & Order Processing functions),European Customer Marketing.

Diploma In Marketing

Ba Hons (Econ), Economics And Social Studies