Stephen Dwyer

Stephen Dwyer Email and Phone Number

Growth Marketing Consultant | ex-WPP, Dentsu, Omnicom @ Self Employed
satellite beach, florida, united states
Stephen Dwyer's Location
Ireland, Ireland
Stephen Dwyer's Contact Details

Stephen Dwyer personal email

n/a

Stephen Dwyer phone numbers

About Stephen Dwyer

Working in the digital advertising space since 2009, including 10 years at global advertising agencies, progressing from digital specialist to regional team lead on agencies' key clients. Experienced in building & growing online businesses - involved with 2 successful startups right from their foundation, leading strategy and roll-out of marketing efforts to drive new business.My main background has been in performance marketing - enabling tech & data analytics capabilities to drive & scale returns from advertising spend. Through my agency roles I have managed campaigns & projects for large-scale client accounts at local, regional & global level, giving me hands-on experience on all aspects of running successful campaigns:- Finding marketing opportunities to deliver business goals- Using research & insight to design the strategy - Planning the resources, investments, partnerships and tactics to deliver it- Overseeing the preparation and rollout of roadmap delivery- Understanding platforms and technology capabilities and identifying best ways to action them for objectives- Measuring, understanding and optimizing based on results- Presenting & representing those efforts in crucial conversationsMore recently helping businesses and marketing teams to apply structure to their challenges and processes so that they can more clearly and easily understand requirements, gaps and potential next steps. Achieving this through introduction of tools, processes and frameworks that will hopefully achieve easier completion, delegation, collaboration, and goal-alignment of tasks. Connect if you would like to discuss on any of these topics:Growth Marketing / Performance Marketing / AdTech / Brand Growth / Brand Strategy / Omni-channel Advertising / Team Management & Project Planning / Building AI tools to enhance work output quality & productivity

Stephen Dwyer's Current Company Details
Self Employed

Self Employed

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Growth Marketing Consultant | ex-WPP, Dentsu, Omnicom
satellite beach, florida, united states
Employees:
209837
Stephen Dwyer Work Experience Details
  • Self Employed
    Marketing Strategy & Project Delivery Consultant
    Self Employed Aug 2023 - Present
    Dublin, County Dublin, Ireland
    Continually on the look out for interesting new projects so get in touch if you would like to collaborate on strategy, technology, marketing, team management requirements.So far I have taken on projects for startups and other consultants in the following verticals: entertainment, e-learning, ecommerce, health & wellness, fintech
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  • Phd
    Regional Business Director, Apac For Hsbc
    Phd Jun 2022 - Jul 2023
    Hong Kong Sar
    Leading the centralized performance & data analytics team of 20 who are responsible for planning, executing and reporting on Digital Acquisition strategy for HSBC Bank across 10 countries in the Asia-Pacific Region, in collaboration with local market agency teams
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  • Red Fuse Communications
    Regional Director - Audience Planning & Data Analytics
    Red Fuse Communications Jan 2020 - Jun 2022
    Hong Kong
    Working at the APAC headquarters of the dedicated global agency of Colgate-Palmolive, with key task of delivering digital transformation via updated processes, solutions & success measurement.Regional lead for Audience Planning – methodology, insight solutions & enabling technologies.Project lead for Addressable Marketing & Remarketing projects launched across APAC.Key point of contact for creative tech, e-commerce media, ad tech vendors & related partnerships.Delivered 2 day… Show more Working at the APAC headquarters of the dedicated global agency of Colgate-Palmolive, with key task of delivering digital transformation via updated processes, solutions & success measurement.Regional lead for Audience Planning – methodology, insight solutions & enabling technologies.Project lead for Addressable Marketing & Remarketing projects launched across APAC.Key point of contact for creative tech, e-commerce media, ad tech vendors & related partnerships.Delivered 2 day strategy & innovation virtual conference to clients & partners Show less
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  • Getreskilled
    Growth Consultant
    Getreskilled Jul 2019 - Jan 2020
    Hong Kong
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  • Iprospect
    Digital Performance Director
    Iprospect Jul 2018 - Jul 2019
    Hong Kong
    Overseeing large-scale performance advertising clients across banking, hospitality, FMCG, government, fashion retail & technology for local, regional & global markets.
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  • Red Fuse Communications
    Regional Data Analytics & Digital Performance Lead
    Red Fuse Communications Jul 2017 - Jul 2018
    Hong Kong
    Regional key point of contact on biddable media, programmatic advertising, search marketing, eCommerce, website and ad tagging, ad serving, social advertising, data insights.
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  • Red Fuse Communications
    Regional Senior Manager: Data & Analytics
    Red Fuse Communications Mar 2015 - Jun 2017
    Hong Kong
    Red Fuse Communications is a full-service integrated global agency formed through a collaboration between WPP agencies including MEC, Y&R, Wunderman & VML, serving all of Colgate-Palmolive’s brands worldwide. At a general level, the job role covers all aspects of data for planning, in-campaign analysis and results evaluation, primarily for digital media:- Search lead for Asia, coordinating delivery on the search strategy across 9 countries within Asia (including China &… Show more Red Fuse Communications is a full-service integrated global agency formed through a collaboration between WPP agencies including MEC, Y&R, Wunderman & VML, serving all of Colgate-Palmolive’s brands worldwide. At a general level, the job role covers all aspects of data for planning, in-campaign analysis and results evaluation, primarily for digital media:- Search lead for Asia, coordinating delivery on the search strategy across 9 countries within Asia (including China & India).- Coordinating the Data Management Platform (DMP) being implemented for the region.- Strategist for the regional programmatic buying of display & online video (OTV). Primary point of contact for Demand Side Platforms (DSPs).- Thought leader for client's digital advertising in China. Research publications on WeChat, Baidu advertising.- Published 2 strategy playbooks for Search & Display advertising which were circulated to our partner agencies globally. Show less
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  • Mediacom Singapore
    Manager - Search & Performance Marketing
    Mediacom Singapore Sep 2014 - Feb 2015
    Singapore
    Led Search & Performance Marketing (conversion optimization), coordinating team efforts & delivering campaigns for an expanded client list after new clients were acquired & additional business was won from current clients.- Digital lead for Dell SG & MY, overseeing large-scale online direct sales digital marketing.- Contributed to expansion of MediaCom’s search function, growing the search client base. - Revolutionized VW & Dulux search advertising, which led to physical sales… Show more Led Search & Performance Marketing (conversion optimization), coordinating team efforts & delivering campaigns for an expanded client list after new clients were acquired & additional business was won from current clients.- Digital lead for Dell SG & MY, overseeing large-scale online direct sales digital marketing.- Contributed to expansion of MediaCom’s search function, growing the search client base. - Revolutionized VW & Dulux search advertising, which led to physical sales attributable to search.-Planned & implemented display ad projects spanning a range of targeting methods. Show less
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  • Mediacom Singapore
    Search Marketing Specialist
    Mediacom Singapore May 2013 - Sep 2014
    Singapore
    Worked at the APAC headquarters of MediaCom, the world's 3rd largest media agency & the largest for digital spends in Singapore.IAB Digital Agency of the Year 2013 (Singapore), MobEx Agency of the Year 2014 (Singapore)Overall Best Use of Media - Agency of the Year Awards 2014 (Singapore)Worked with global clients operating in the auto, home computer, mobile, FMCG, home décor, education & gaming industries, planning, copywriting & managing their advertising on the AdWords, Yahoo,… Show more Worked at the APAC headquarters of MediaCom, the world's 3rd largest media agency & the largest for digital spends in Singapore.IAB Digital Agency of the Year 2013 (Singapore), MobEx Agency of the Year 2014 (Singapore)Overall Best Use of Media - Agency of the Year Awards 2014 (Singapore)Worked with global clients operating in the auto, home computer, mobile, FMCG, home décor, education & gaming industries, planning, copywriting & managing their advertising on the AdWords, Yahoo, Bing & Youtube search platforms targeted at the Singapore & Malaysia markets. Managed $1m+ of ad spend on branding, new product launch, lead generation & performance marketing projects. Show less
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  • Getreskilled (Dps Education & Training)
    Sales & Digital Marketing Manager
    Getreskilled (Dps Education & Training) Dec 2011 - Dec 2013
    Singapore
    GetReskilled provides online upskill & reskill training to those working in or looking to work in the pharmaceutical and life science manufacturing industries.Part of the founding team at GetReskilled, where I have played a lead role in business strategy, website creation, online marketing and sales conversion. During my time with the company we have achieved high revenue growth selling into the Singapore & Irish markets. Also assisted with the launch of the company's social… Show more GetReskilled provides online upskill & reskill training to those working in or looking to work in the pharmaceutical and life science manufacturing industries.Part of the founding team at GetReskilled, where I have played a lead role in business strategy, website creation, online marketing and sales conversion. During my time with the company we have achieved high revenue growth selling into the Singapore & Irish markets. Also assisted with the launch of the company's social entrepreneurship venture, PharmaMOOC, the world's first Massive Open Online Course (MOOC) for the pharmaceutical manfucturing sector and the first MOOC to officially commence course delivery based out of Ireland (in partnership with DIT). Show less
  • Digitalworx - Irish Times Digital Group
    Online Advertising Sales
    Digitalworx - Irish Times Digital Group Aug 2011 - Nov 2011
    Dublin, Ireland
    Irish Times is Ireland's largest media company. I took up a position during the transition phase as mylunch.ie was merged in with their business subsequent to their acquisition of the website.My core responsibility was to sell advertising space on ireland.com & mylunch.ie, dealing primarily with clients in the restaurant & hospitality sector. A further revenue stream I brought in was social media design work (apps/landing pages), which I often included as an add-on to clients'… Show more Irish Times is Ireland's largest media company. I took up a position during the transition phase as mylunch.ie was merged in with their business subsequent to their acquisition of the website.My core responsibility was to sell advertising space on ireland.com & mylunch.ie, dealing primarily with clients in the restaurant & hospitality sector. A further revenue stream I brought in was social media design work (apps/landing pages), which I often included as an add-on to clients' advertising campaigns, used to drive Facebook "likes". Show less
  • Mylunch.Ie
    Operations Manager
    Mylunch.Ie Sep 2009 - Aug 2011
    mylunch.ie grew to become Ireland's biggest lunch information website. It was the key resource for consumers looking for lunchtime value and a platform for lunch retailers and food & beverage brands to reach target consumers more effectively. We developed strong partners, with McDonald's, 7up & Cadburys as well as Ireland's leading restaurant chains sponsoring sections of the website.My core responsibilities were in client relationship management, managing all online advertising… Show more mylunch.ie grew to become Ireland's biggest lunch information website. It was the key resource for consumers looking for lunchtime value and a platform for lunch retailers and food & beverage brands to reach target consumers more effectively. We developed strong partners, with McDonald's, 7up & Cadburys as well as Ireland's leading restaurant chains sponsoring sections of the website.My core responsibilities were in client relationship management, managing all online advertising activities (onsite/offsite/EDM/SEM/SEO), new client acquisition & website management. Further details on my role & achievements can be found here http://smediasmart.commylunch.ie was sold to the Irish Times Group in July 2011. Show less
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  • Kbc Bank
    Business Banking
    Kbc Bank Jun 2007 - Aug 2007
    Worked improving the cost-effectiveness of client data storage & digital tracking. Contacted clients who had fallen into arrears on loan payments.
  • Kbc Bank
    Risk Assessment
    Kbc Bank Jun 2006 - Aug 2006
    Assisting loan officers through assessing the default risk of corporate clients using statistical modelling software.
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Stephen Dwyer Skills

Seo Social Media Online Marketing Digital Marketing Google Adwords Online Advertising Customer Service E Commerce Sem Market Research Entrepreneurship Advertising Customer Relations Lead Generation Copywriting

Stephen Dwyer Education Details

Frequently Asked Questions about Stephen Dwyer

What company does Stephen Dwyer work for?

Stephen Dwyer works for Self Employed

What is Stephen Dwyer's role at the current company?

Stephen Dwyer's current role is Growth Marketing Consultant | ex-WPP, Dentsu, Omnicom.

What is Stephen Dwyer's email address?

Stephen Dwyer's email address is dwyerst@tcd.ie

What is Stephen Dwyer's direct phone number?

Stephen Dwyer's direct phone number is (212) 210*****

What schools did Stephen Dwyer attend?

Stephen Dwyer attended University College Cork / Nanyang Technological University, Dublin Institute Of Technology, University College Dublin, Trinity College, Dublin.

What are some of Stephen Dwyer's interests?

Stephen Dwyer has interest in Education.

What skills is Stephen Dwyer known for?

Stephen Dwyer has skills like Seo, Social Media, Online Marketing, Digital Marketing, Google Adwords, Online Advertising, Customer Service, E Commerce, Sem, Market Research, Entrepreneurship, Advertising.

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