Stephen Dwyer Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Continually on the look out for interesting new projects so get in touch if you would like to collaborate on strategy, technology, marketing, team management requirements.So far I have taken on projects for startups and other consultants in the following verticals: entertainment, e-learning, ecommerce, health & wellness, fintech

Hong Kong Sar

Leading the centralized performance & data analytics team of 20 who are responsible for planning, executing and reporting on Digital Acquisition strategy for HSBC Bank across 10 countries in the Asia-Pacific Region, in collaboration with local market agency teams

Hong Kong

Working at the APAC headquarters of the dedicated global agency of Colgate-Palmolive, with key task of delivering digital transformation via updated processes, solutions & success measurement.Regional lead for Audience Planning – methodology, insight solutions & enabling technologies.Project lead for Addressable Marketing & Remarketing projects launched across APAC.Key point of contact for creative tech, e-commerce media, ad tech vendors & related partnerships.Delivered 2 day… Show more Working at the APAC headquarters of the dedicated global agency of Colgate-Palmolive, with key task of delivering digital transformation via updated processes, solutions & success measurement.Regional lead for Audience Planning – methodology, insight solutions & enabling technologies.Project lead for Addressable Marketing & Remarketing projects launched across APAC.Key point of contact for creative tech, e-commerce media, ad tech vendors & related partnerships.Delivered 2 day strategy & innovation virtual conference to clients & partners Show less

Hong Kong

Hong Kong

Overseeing large-scale performance advertising clients across banking, hospitality, FMCG, government, fashion retail & technology for local, regional & global markets.

Hong Kong

Regional key point of contact on biddable media, programmatic advertising, search marketing, eCommerce, website and ad tagging, ad serving, social advertising, data insights.

Hong Kong

Red Fuse Communications is a full-service integrated global agency formed through a collaboration between WPP agencies including MEC, Y&R, Wunderman & VML, serving all of Colgate-Palmolive’s brands worldwide. At a general level, the job role covers all aspects of data for planning, in-campaign analysis and results evaluation, primarily for digital media:- Search lead for Asia, coordinating delivery on the search strategy across 9 countries within Asia (including China &… Show more Red Fuse Communications is a full-service integrated global agency formed through a collaboration between WPP agencies including MEC, Y&R, Wunderman & VML, serving all of Colgate-Palmolive’s brands worldwide. At a general level, the job role covers all aspects of data for planning, in-campaign analysis and results evaluation, primarily for digital media:- Search lead for Asia, coordinating delivery on the search strategy across 9 countries within Asia (including China & India).- Coordinating the Data Management Platform (DMP) being implemented for the region.- Strategist for the regional programmatic buying of display & online video (OTV). Primary point of contact for Demand Side Platforms (DSPs).- Thought leader for client's digital advertising in China. Research publications on WeChat, Baidu advertising.- Published 2 strategy playbooks for Search & Display advertising which were circulated to our partner agencies globally. Show less

Singapore

Led Search & Performance Marketing (conversion optimization), coordinating team efforts & delivering campaigns for an expanded client list after new clients were acquired & additional business was won from current clients.- Digital lead for Dell SG & MY, overseeing large-scale online direct sales digital marketing.- Contributed to expansion of MediaCom’s search function, growing the search client base. - Revolutionized VW & Dulux search advertising, which led to physical sales… Show more Led Search & Performance Marketing (conversion optimization), coordinating team efforts & delivering campaigns for an expanded client list after new clients were acquired & additional business was won from current clients.- Digital lead for Dell SG & MY, overseeing large-scale online direct sales digital marketing.- Contributed to expansion of MediaCom’s search function, growing the search client base. - Revolutionized VW & Dulux search advertising, which led to physical sales attributable to search.-Planned & implemented display ad projects spanning a range of targeting methods. Show less

Singapore

Worked at the APAC headquarters of MediaCom, the world's 3rd largest media agency & the largest for digital spends in Singapore.IAB Digital Agency of the Year 2013 (Singapore), MobEx Agency of the Year 2014 (Singapore)Overall Best Use of Media - Agency of the Year Awards 2014 (Singapore)Worked with global clients operating in the auto, home computer, mobile, FMCG, home décor, education & gaming industries, planning, copywriting & managing their advertising on the AdWords, Yahoo,… Show more Worked at the APAC headquarters of MediaCom, the world's 3rd largest media agency & the largest for digital spends in Singapore.IAB Digital Agency of the Year 2013 (Singapore), MobEx Agency of the Year 2014 (Singapore)Overall Best Use of Media - Agency of the Year Awards 2014 (Singapore)Worked with global clients operating in the auto, home computer, mobile, FMCG, home décor, education & gaming industries, planning, copywriting & managing their advertising on the AdWords, Yahoo, Bing & Youtube search platforms targeted at the Singapore & Malaysia markets. Managed $1m+ of ad spend on branding, new product launch, lead generation & performance marketing projects. Show less

Singapore

GetReskilled provides online upskill & reskill training to those working in or looking to work in the pharmaceutical and life science manufacturing industries.Part of the founding team at GetReskilled, where I have played a lead role in business strategy, website creation, online marketing and sales conversion. During my time with the company we have achieved high revenue growth selling into the Singapore & Irish markets. Also assisted with the launch of the company's social… Show more GetReskilled provides online upskill & reskill training to those working in or looking to work in the pharmaceutical and life science manufacturing industries.Part of the founding team at GetReskilled, where I have played a lead role in business strategy, website creation, online marketing and sales conversion. During my time with the company we have achieved high revenue growth selling into the Singapore & Irish markets. Also assisted with the launch of the company's social entrepreneurship venture, PharmaMOOC, the world's first Massive Open Online Course (MOOC) for the pharmaceutical manfucturing sector and the first MOOC to officially commence course delivery based out of Ireland (in partnership with DIT). Show less

Dublin, Ireland

Irish Times is Ireland's largest media company. I took up a position during the transition phase as mylunch.ie was merged in with their business subsequent to their acquisition of the website.My core responsibility was to sell advertising space on ireland.com & mylunch.ie, dealing primarily with clients in the restaurant & hospitality sector. A further revenue stream I brought in was social media design work (apps/landing pages), which I often included as an add-on to clients'… Show more Irish Times is Ireland's largest media company. I took up a position during the transition phase as mylunch.ie was merged in with their business subsequent to their acquisition of the website.My core responsibility was to sell advertising space on ireland.com & mylunch.ie, dealing primarily with clients in the restaurant & hospitality sector. A further revenue stream I brought in was social media design work (apps/landing pages), which I often included as an add-on to clients' advertising campaigns, used to drive Facebook "likes". Show less

mylunch.ie grew to become Ireland's biggest lunch information website. It was the key resource for consumers looking for lunchtime value and a platform for lunch retailers and food & beverage brands to reach target consumers more effectively. We developed strong partners, with McDonald's, 7up & Cadburys as well as Ireland's leading restaurant chains sponsoring sections of the website.My core responsibilities were in client relationship management, managing all online advertising… Show more mylunch.ie grew to become Ireland's biggest lunch information website. It was the key resource for consumers looking for lunchtime value and a platform for lunch retailers and food & beverage brands to reach target consumers more effectively. We developed strong partners, with McDonald's, 7up & Cadburys as well as Ireland's leading restaurant chains sponsoring sections of the website.My core responsibilities were in client relationship management, managing all online advertising activities (onsite/offsite/EDM/SEM/SEO), new client acquisition & website management. Further details on my role & achievements can be found here http://smediasmart.commylunch.ie was sold to the Irish Times Group in July 2011. Show less

Worked improving the cost-effectiveness of client data storage & digital tracking. Contacted clients who had fallen into arrears on loan payments.

Assisting loan officers through assessing the default risk of corporate clients using statistical modelling software.

Mbs Asian Business, Farmleigh Fellowship Scholarship

Completed modules through NTU's Executive MBA Programme as well as UCC's schools of Business & Asian Studies. Business Mandarin.

Post Graduate Diploma, International Business Development

International Selling, Supply Chain Management, Cross Cultural Management, International Marketing, Market Research. Completed as part.

Mbs, Ebusiness

eCommerce Strategy, Business Process Redesign, Entrepreneurship, Research Methods, Information Systems & Organisations, Outsourcing &.

Ba, Business & Economics

Activities and Societies: Treasurer TCD Karate Club 2007/2008 Suas Volunteer Programme Delhi India Summer 2008 Applied Finance, Financial.