Stephen Brown Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Brand strategy and marketing advice to support the next stage of growth for this Fintech start-up offering an App based e-current account for contingent workers and international students

Ownership of marketing strategy to drive commercial growth. Heading up digital performance marketing, advertising, promotions, PR and CRM for this exciting start-up series A D2C brand. Pinter is the UK’s fastest growing brewery, using cutting edge technology to change the way people drink fresh beer at home

London, United Kingdom

Executive committee member, defining and influencing group business strategy at board level, managing multi £M budgets and a team of 60. Responsible for Brand strategy across the group (B2B & B2C) and marketing communications (B2B & B2C) for 20 prime retail destination brands across Europe. I provided Digital and Data leadership; from transformational innovation to digital marketing - ensuring the delivery of optimal physical and digital CX and product development. All strategy and plans were informed by Insight and Research delivered by my team. From 2017 I was responsible for PLC corporate communications during a period of significant corporate activity including M&A and activist defenceKey achievements- Delivered an integrated digital infrastructure across web/mobile/app. Used preferences and location data to trigger real time location based offers and content. Launched successful Digital first CRM programme using large database to support 2% (8M) of footfall. Offer redemption rates of 5-10%, visits +15-20% vs control. 2M social followers with industry leading engagement- Launched innovative products incl AI visual product online search, customer service chatbots, shop online, frictionless parking, last mile logistics proposition- Developed and launched new Brand Strategy and Framework. Embedded across the business - all teams working to a unified Vision, Mission and consistently delivered product. Created new Brand Identity and associated campaigns (Corporate and B2C)- Marketing team organisational design and restructure. Moved from highly localised approach to defining Marketing strategy at group level, then implementing across multiple territories. Downsized local resource. Hired central expertise in Insight, CX, Digital and CRM. 20% admin cost savings. Launched Econometric modelling to measure success - marketing drove 9% footfall (c.40M visits pa)- Enhanced corporate comms strategy to support business during extensive M&A and Activist activity

- Interim role. Delivery of B2C and B2B marketing plans and product launches. +5% yoy growth in promotional sales- Championed PCWorld Business. Launched and chaired cross functional steering group to deliver new PCWorld business strategy

- Strategy development - creation of annual Marketing Plan, drove targeted achievements across all disciplines- Responsible for National Promotional and Events activity - Led Customer and Data Insight teams

- Responsible for transactional website: Content; Development; Marketing. Trading +25% yoy- Decoupled Homebase website from parent Argos site. Built new site - significantly improving functionality, customer experience and performance- Launched customer reviews and click & collect trial

- Design and direction of customer loyalty scheme, Spend & Save. Scheme members represented 55% of total company sales- Led in-house team and agencies to optimise all CRM activity (18m mailings and 70m doordrops annually) - Strategic review of CRM activity - delivered major changes to reward structure, data analysis, targeting and vouchers - improving profits by £Ms. Segmentation activity delivered +£3m sales pa

- Senior Client contact and strategic lead for Homebase and Compaq/HP accounts- Managed and developed CRM based accounts for Nestle UK, Whitbread, Threshers Group