Steve Kidd Email & Phone Number

Houston, Tx, Us

Houston, Texas Area

I am responsible for the marketing of our portfolio of services (Internet, CATV, Telephone, Alarm & Security and Home Automation) using a variety of direct marketing options (TV ads, direct mail, web site, ETC) in master planned communities and apartments in the greater Houston TX area. I am also responsible for an outside sales team along with 1) Establishing goals & objectives2) Sales incentives3) Developing new bundled offers based on product deployments and competitive offeringsI also lead a team responsible for continually updating our web presence and ensuring our web site is current and optimized for SEO. In summary I am responsible for:o Analysis of all competitors offers across all product lineso Develop residential and MDU product pricing and promotional offers based on competitive analysis and margin requirements.o Creation of all marketing collateral to support all offers and promotions.o Direct outside sales initiatives for residential and MDU activities.o Driving product management and product deployment activities. o Training of all channels on new offers and product deployments (E.g. TiVo, Deluxe Master Suite (home automation)).o Management of the bundled service communities and the supporting property management companies.o Direct mail campaigns focusing on new customer acquisition and conversions.o Web site management: Lead deployment of updated version of our web site focusing on improving SEO and customer acquisition. Improved order generation by 30%. Improved organic ranking.o Directs and coordinates advertising and sales promotions across multiple direct marketing assets, e.g. Cable TV, direct mail, bill inserts and messaging, print media and the web site.o Leading the companies initial social media efforts and “e-blast” (email) marketing campaigns.

Channel/Product Manager• Responsible for: o Generating promotions to drive sales and meet forecasted objectives achieving a 46% penetration of DSL and a 71% penetration of bundles.o Implementing new products and promotions that included all channel training, job aides and results reporting.o Leading cross-functional teams in product development and deployment efforts.o Working with DISH Network TV corporate and field agents to drive sales and reduce churn.o Developing, implementing and training of various competitive market responses deployed company wide.o Launching focused telemarketing initiatives regarding DSL, bundle and speed upgrade opportunities.o Utilizing and manipulating in-house databases to obtain targeted direct mail and telemarketing calling lists.• Deployed new invoice messaging process using state of the art web interface that was featured in industry Billing & OSS World periodical regarding “Transpromotional Marketing”.• Certified SSTS (Success Sales Through Service) trainer through Achieve Global.

I directed a team that implemented and maintained a product catalog for the new electronic ordering system that was used both internally and for all web based orders.Additionally I managed a cross-departmental team that implemented a series of VoIP based products for a targeted set of customers. Focused on operational (ordering, provisioning, repair, ETC), order flow, billing, invoice presentation and customer care. I was responsible for the development and delivery of various long distance calling plans targeted at specific customer segments (consumer, small business).

Mba, Business, 3.4

Earned my MBA while working full time.

Bsba, Finance

Graduated with a 3.0 average.