Stephen Maina Email & Phone Number

Nairobi, Kenya

Kenya

Kenya

1) Develop and execute the prepaid voice portfolio growth strategy from a consumer, revenue, innovation and new products introduction perspective2) Align Key strategic projects with stakeholder, geared to enhance and drive revenue for the prepaid consumer segment3) Leading marketing project team to the deployment of world class campaign management tool to operationalize best practises for marketing through increased channel development, reduced cost to offer communication, micro campaigns etc4) Create and manage winning partnerships through effective governance with key stakeholders including Technology and service vendors, commercial partners and internal support teams to create and deliver end-to-end innovation value chains for Prepaid consumer.5) Leading the development of detailed analytics solutions to support marketing initiatives and improve ROI of marketing campaigns

1) Liaise with cross functional teams to define, implement and co-ordinate retention program for the prepaid consumer segment;2) Adoption of consumer insights from the Market analysis of prepaid consumer’s behavior and competitor performance3) Strategic and operational implementation of the loyalty program for the prepaid consumer segment4) Align retention initiatives to the company’s strategic goals while adopting global best practices.5) Leading project teams involving cross functional teams on designing and implementation of retention programs moving from traditional batch processing to real time consumer triggers6) Development of business for consumer promotions and implementation of consumer promotions7) Drive the launch of consumer promotion with the marketing team and ensure successful go-to-market and market activation of the promotion.8) Align internal stakeholders to customer lifecycle management for the prepaid consumer segment9) Driving revenue targets for prepaid consumer segments by reducing dormancy10) Meeting the key performance indicators assigned for the retention programs11) key customer engagement point consistently monitoring and reporting on customer feedback on Voice products and loyalty program

Kenya

a) Creating CEO monthly reviews presentations for AIMB (Airtel International Management Board).b) Performing data analysis to provide insight and recommendations for Senior Management in Product, Customer Service and Customer Experience groups.c) Cultivated a standardized approach to track prepaid customer inactivity behavior.d) Regularly monitoring overall performance trends of revenue, retention and churn.e) Driving key programs to increase prepaid revenue share in conjunction with marketing team.f) Participating with Senior Management Team in developing and executing growth strategy for prepaid customers.g) Development of case study’s with OpCos (Operating Countries) on best practise for Prepaid retentionh) Cultivating a culture of information sharing by sharing Global best practise initiatives i) Collaborating with marketing team in product development for usage and retention with an objective to WOW the customer, drive customer usage and increase revenue sharej) Leading Cross-Functional meetings to align customer value segmentation k) Developing strategies and plans to retain and activate existing customers. Focused efforts on retaining best customer segment, new customer retention (second purchase program), and related up-sell/cross-sell and win-back strategiesl) Creating and maintaining reporting dashboards for Prepaid and Post-paid KPIs.m) Developing and maintaining reporting of Key Post-paid metrics n) Participating with senior management team in developing and executing bad debt reduction strategy.o) Monitoring and benchmarking OpCo’s (Operating Countries) use of Customer Service Engagement Tools e.g. MAMO, beachcomber & LMS to increase revenue share, customer loyalty and reduce customer inactivity.

a) Development using Waterfall and Agile methodologiesb) Business process’s analysis for end users in relation to the CRM implementation.c) Worked with business line designees and lead systems development resources to improve processing efficiency through systems and business process improvements.d) Participated in Quality Assurance or User Acceptance Testing.e) Management of day to day Live Siebel environment administration activities.f) Generated reports to analyze system’s performance and user experience.g) Collaborating with Oracle Siebel Specialists in installation of the production Siebel environment.h) Installed Siebel UAT (User Acceptance and testing) and training environments.i) Deployed releases and fixes to production, UAT and training Siebel environments.j) Collaborated with HP Load test specialists in unit testing and load balancing tests for the production environment for Siebel.k) Collaborating with integrated system owners on resolving issues pertaining to their systems that inherently affected Siebel performance and stability.l) Used JIRA (Issue tracking product) for bug tracking, issue tracking and projectm) Created automated scripts to monitor key system points.n) Optimized Siebel performance via parameter setting and fine tuning of Siebel Componentso) Administered Siebel environment via Siebel server manager consolep) Used JIRA (Issue tracking product) for bug tracking, issue tracking and project management.q) Administration of Siebel service requests, user profiles, mail profiles, product configuration, orders, opportunities etc.r) Troubleshooting application, server & network related issues then coming up with solutions.s) Configuration of Siebel application using Siebel Tools 8.0 (UI elements like Screen, Views, and Applets. Siebel Objects like BusComp, Joins, Links, PickLists, and MVGs etc.), eScript (ST engine), Workflows.

Bachelors Of Science Degree, Computer Science

Education record