Stephen Martin Email & Phone Number

Boston, MA, US

Somerville, Massachusetts, US

Paris, France, FR

• Digital subject matter expert for Rare Diseases during companywide digital transformation, focusing on overall digital operations and governance, digital marketing, digital clinical trials, and “drugs+” solutions.
• Compiled assessment of all digital activity from Rare Disease Business Unit across all global markets in ~50 countries. Presented situation analysis to Executive Leadership to inform strategic planning processes.
• Held regular meetings with cross-functional and regional leads to review priorities and digital pilots to harmonize activities across markets and explore emerging areas such as Real-World Evidence (RWE) and medical.
• Partnered with cross-functional team to develop mission and direction for the “Rare Innovation Challenge” call-for-submissions program. Managed design and build of website which included social media campaigns to.
• Led design of global communication and digital asset sharing platform using a custom Microsoft SharePoint solution.
• Represented Rare Disease Business on three digital workstreams: development of Global Governance for digital projects (medical/commercial), Multi-Channel Engagement (MCE), and digital clinical trial enrollment for the.

Paris, France, FR

• Managed over $1M in projects for the Rare Diseases Business.
• Launched two-year collaborative academic research project with the Broad Institute of Harvard and MIT to discover actionable business insights using global genomic data.
• Led collaboration with Health Economics and Outcomes Research (HEOR) and the Massachusetts Institute of Technology (MIT) to develop a study protocol defining clinical endpoints for future studies.
• Led discussions with Global Commercial and Medical Affairs to evaluate strategic direction around digital marketing, social media, adherence, conference presence, digital health and innovation.
• Acted as digital counterpart of co-commercial partnership with Alnylam. Worked with Medical Team on the development of websites, e-detailing apps, training platforms, and internal marketing communication.
• Led transition of digital assets and marketing projects following acquisition from AstraZeneca, including multiple websites and FDA-validated Risk Evaluation Mitigation Strategy (REMS) portal.

Paris, France, FR

• Managed all layers of digital execution, including project management, defining requirements, content strategy, information architecture, web development, production design, and testing
• Advised global regional markets and Executive and Senior Management in assessing and defining priorities, allocating budget, creating roadmaps/timelines, and action planning
• Lead a global digital strategy project for a major Genzyme brand, involving a situation analysis, content audits, and final tactical plan
• Managed a global rollout of the global disease website presence for 4 major brands, including 12 website launches in 8 countries (8 languages) in just over a year. The template-based approach allowed each country to be.
• Implemented Google Adwords search engine marketing campaigns for 15 international properties, which led to a 75% increase in global website traffic
• Performed international trainings for the Sitecore website CMS (content management system) across Europe, the Middle East, Latin America, Japan, and Taiwan to help empower country markets to manage their own local web.

Paris, France, FR

• Owned, maintained and enhanced dozens of U.S and global externally facing websites for 5 brands at Genzyme, including the review of all website content through the medical, regulatory and legal review process
• Migrated website analytics platform for the Genetics business unit from Omniture to Google Analytics in order to eliminate the cost of this service
• Migrated multiple websites from the Stellent (Oracle) platform to the Sitecore CMS platform, in order to upgrade the look and feel of product and disease websites; partnered with Corporate Communications team to devise.
• Assisted in onboarding a European vendor into the Sitecore content management system to launch a multi-disease state diagnostic website

Paris, France, FR

• Developed external-facing digital e-marketing solutions and internal multimedia production, training and new digital platforms to support business objectives
• Built and deployed dozens of eMail programs to increase disease awareness, patient identification, and generate leads; projects had influence across all major brands and therapeutic areas, and involved content.
• Managed 3rd-party e-marketing campaigns, with companies such as WebMD/Medscape, involving the design and production of eMails, creation of banner images, and accompanying microsites
• Rebuilt and rolled out multiple multilingual e-Learning CD-ROM internal Flash-based salesforce training modules for disease / product education and objection handling
• Responsible for managing all digital video editing and transcoding projects, including the migration of all external website videos to the Brightcove video platform
• Built and reworked many different Adobe Flash projects, such as an XML-based web player, plasma displays for medical conferences, as well as Flash-based DVDs and CD-ROMs

Paris, France, FR

• Acted as lead developer for all internal knowledge management solutions for the business unit, including all internal websites, Livelink document management system, and implementation of the Artesia Digital Asset.
• Lead the transition for our business from an MS Frontpage environment to a Plumtree-based corporate portal architecture. Worked with a multi-functional steering committee on project management, content analysis.
• Helped lead the rollout of Genzyme’s first Digital Asset Management (DAM) solution, which involved platform/vendor selection, requirements analysis, content planning and migration, as well as defining user personas.
• Conducted an interactive training for our new digital asset management tool and portal community project for our European colleagues, in Naarden, The Netherlands.
• Managed proprietary online web ordering system and vendor relationship with W.A. Wilde in order to organize, store and ship print materials for the U.S. Sales force. Duties involved daily management of inventory and.
• Produced and coordinated the first Global Disease Registries e-Newsletter platform and accompanying microsite.

• Implemented a new intra-office LAN, various computer upgrades, data storage backup, and completed a full website redesign for a consulting firm specializing in international economic development.

• Managed all functions of the Information Technology Department for an interactive media design company, reporting to the CTO
• Directly responsible for all systems and network operations, as well as purchasing, installation, upgrade, and daily maintenance of equipment
• Implemented an internal email and remote VPN access hardware solution to reduce company costs
• Installed and managed dedicated Microsoft Windows based servers utilizing MS SQL Server, IIS, RAID file servers, SVN, project trackers, client websites, and maintained secure Internet connectivity in case of hardware.
• Developed a unique QA server solution for testing websites and applications across multiple operating systems and browser combinations
• Implemented an on-and-off-site tape backup system for the protection of data

• Responsible for Microsoft Backoffice Server and desktop support including repair, configuration, purchasing, implementation and upgrades.
• Daily server maintenance required the managing and configuration of domain users and their email accounts, security permissions, and the routine backup of data to tapes.
• Additional obligations included miscellaneous accounting tasks, safekeeping of clients’ financial records, reception of clients, answering and direction of phone calls, and the upkeep and programming of the.