Tradewind Group takes projects that a Marketing Director or CMO could handle themselves if they had an extra 24 hours in a day. We can take these on with virtually no ramp up because we used to be those marketing directors for blue chip companies like Procter & Gamble. My specialties on the team include: Brand management and market research.

Consumer Insights Senior Manager: CMK Global Insights & Strategy (April 2012 -March 2015)Led a global, company-wide effort to create a Real Time Brand Health & Business Intelligence solution which will vastly improve our ability to identify brand growth opportunities as they emerge.Consumer Insights Senior Manager: Global Home Care (September 2010 - March 2012)Led the Global Grow Leadership Brands CMK team to deliver 40% increase in TV ROI through the development of a Dish Care communication model that streamlined communication to two core messages and integrated new more efficient media choices. Consumer Insights Senior Manager: CMK Salon Professional (November 2007-August 2010)Built the first onsite Salon Professional Consumer Insights team, preserving the contributions of Wella while it was still in the acquisition transition to P&G. Developed new pricing insights, launched new prestige brands and developed new sales strategies to drive cross-brand distribution by 20% and increased sales by $10 million dollars.Consumer Insights Manager: CMK Prestige Hair Care (March 2006-October 2007)Developed new CMK brand and marketing strategy efforts for the Sebastian brand re-stage launch that resulted in the fastest growing prestige hair brand launch in the industry in the past 10 years.Consumer Insights Manager: CMK Old Spice Mega Brand (January 2004-February 2006) Consumer Insights leader on the global leadership team. Delivered new global male segmentation, equity, marketing and communication strategies that created new mega brand capabilities for the Old Spice brand and delivered 20+ quarters of double digit growth.Consumer Insights Associate Manager: CMK Old Spice (June 2001-December 2003)Led consumer insights, marketing and initiative qualification on all Old Spice commercial and innovation brand efforts.