Team - recruited and led the Global Audience Engagement team - 5 x marketing specialistsAudience Value Creation and Growth Initiatives - implemented campaigns that resulted in an impressive 8.5% reactivation rate among lapsed audiences, generating an audience equivalent value of $9.5 million.Strategic Channel diversification and activation - Scoped and executed activities across diverse digital channels. Successfully introduced automated email journeys based on a modular content frameworkCommercial Support and Revenue Contribution - Collaborated on client campaigns and Requests for Proposals (RFPs) with digital components, contributing significantly to revenues >$4 million.Strategic Market Research Implementation - Established a robust customer research framework and introduced Customer Advisory Boards to deepen the understanding of selected audience segments.Audience Expansion and Multi-Regional Model Implementation - Successfully increased addressable audience reach by 50% through the strategic execution of a multi-regional model, expanding market presence and impact.Performance Enhancement and Cost Efficiency - Achieved a >30% increase in key conversion metrics and reduced the cost per conversion.

Responsible for client management and strategic guidance to multiple, top 10 pharmaceutical clients across different therapy areas. Strategic Account Direction & Management - developed comprehensive account plans for pharmaceutical clients, aligning strategies with business goals.Relationship Management - built strong, credible relationships with key stakeholders, gaining insights into client needs.Solution Innovation - lead innovative solutions development, exploring upselling and expanding offerings.Performance Monitoring - established KPIs to define solution proposals.

MMS360 provides integrated, performance-driven strategic media solutions to Top 10 Pharmaceutical companies at both a global and local level.I worked in collaboration with relevant stakeholders to transform agency and client thinking around digital performance to improve the impact and efficiency of our client’s communication strategies to HCPs, payers and patients.Responsibilities:Revenue generation - delivered project fees around new capabilities >£1mLeadership - development, coaching and management of internal teams across all projects.Strategic consulting - management and development of key Global Pharma company accounts across international, multi-country and local UK campaigns. Account leadership & optimisation - conduct regular reviews to surface operational improvements to improve client retention/growth alongside new revenue streams.Commercial leadership - identify and win new business opportunities with existing and new clients. Financial - responsible for revenue generation and financial management across specific clients and resource management of the direct team.Client leadership - as a senior 'resource' for clients I understand clients' needs and align with operational capabilities.Strategic delivery - deliver strategic plans, implement and ensure projects are delivered on schedule, on budget and to specification.Customer journey - deep understanding of evolving HCP behaviour to identify optimal communication strategy.

As Head of Consumer Marketing at BMJ, I enjoyed leading, supporting and developing a team of 20 Marketers responsible for driving the performance of all end-user marketing activities for all of the BMJ's products and services, globally. This involved the creation, implementation, measurement and optimisation of all marketing activity in order to deliver against acquisition, usage and revenue objectives.

Working across the Financial and Professional Services Divisions I am responsible for defining all online product enhancements and initiatives from concept to delivery.

Key responsibilities:•Own and manage relationships with key marketing suppliers and third parties such as search marketing agency •Define and lead product marketing strategy and supporting activities collaborating with key stakeholders across the business •Deliver acquisition, conversion and retention campaigns that support the commercial teams’ goals •Manage relationships with senior sales team to support sales delivery of product volume and revenue objectives•Define product roadmap and initiate, lead and deliver product development initiatives – including development of other 3rd party resale products•Lead, develop and implement the overall marketing strategy for the products•Full budget responsibility for all marketing activity

Leading a team of 3 specialist marketers I had overall responsibility for marketing Haymarket Media Group’s portfolio of 15 job sites to candidates and clients. A role which required a balance of strong digital marketing, planning and operational delivery skills

Online Marketing Manager - Haymarket Professional Division