Stephen Robinson Email and Phone Number
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Experienced senior professional with nearly two decades in affiliate marketing, strategic planning, and revenue optimization. Known for driving substantial growth and profitability across diverse industries, I excel in forging client relationships, guiding teams, and implementing innovative strategies.As Senior Manager of Affiliate Partnerships at WP Engine, I led growth strategies, optimized channel efficiency, and nurtured top-volume partner relationships for significant program growth.I prioritize authentic relationships and data-driven insights to exceed client goals. Skilled in team leadership, go-to-market planning, and collaboration with stakeholders to uncover growth opportunities.I'm passionate about delivering personalized experiences at scale, both personally and through my team. I have a proven track record of building new initiatives, revitalizing existing ones, and even turning around struggling projects. While the concept of "affiliate" can seem abstract, I bring clarity and focus to it.WHAT OTHERS SAY..."Robbie's greatest strengths lie in his tenacity and his eagerness to expand his knowledge base. He approached each task with determination and a keen willingness to learn, which greatly benefited our affiliate function's development and expansion." - Sachin Purin, Chief Growth Officer"He is a standout in any room he is in, blending both his charismatic style with a roll-up-the-sleeves work ethic. I appreciate his deep experience that he brought to the Affiliate program, and was fortunate to sit on the same Acquisition Marketing team with him. If you have the opportunity to work with him, I highly recommend!" - Stephen Simmonds, Director"Stephen is not afraid to be hands on in the data and is very detail oriented. He constantly has his eyes on both the high level and nitty-gritty, detailed reports. Because he looks at our data from all angles, he is quick to notice if something doesn’t seem right and he will always get to the bottom of it."- Ashley Dalton, BI AnalystCore Expertise:Strategic Planning | Revenue Optimization | Team Leadership | Business Development | Data Analysis & Insights | Digital Marketing | Brand Awareness | B2B Lead Generation | SaaS | WordPress Hosting | Affiliate Management | Partnership Marketing | Recruitment | Optimization | Relationship Building | Communication | Consultative Selling |Google Suite | Microsoft Office | Google Analytics | Presentation | Public Speaking | Cross functional Team Builder | Data-driven | Attention to Detail | Conversation Rate Optimization | Customer Satisfaction
Partner Commerce
View- Website:
- partnercommerce.com
- Employees:
- 16
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Partner CommerceLiberty Lake, Wa, Us
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Affiliate Marketing ConsultantSmr Consulting Apr 2024 - PresentI provide strategic affiliate management and tactical support for D2C, SaaS and B2B brands focused on incremental growth and sustainability. Currently I am supporting clients in the following verticals: Education / Artificial Intelligence and B2B software. Below are some of the services I provide:- Affiliate program set up and launch- Affiliate program audit- Affiliate competitive analysis - Affiliate creative and tracking audit- Affiliate recruitment strategy and execution- Affiliate growth strategies- Affiliate activation and optimization strategies- Affiliate reporting
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Sr Manager, Affiliate PartnershipsWp Engine Oct 2021 - Mar 2024Austin, Texas, UsResponsible for driving the growth strategy of the WP Engine and Flywheel affiliate programs generating sessions, self-serve signup transactions, and MRR while managing an efficient channel CAC. Owned relationships with our top volume driving partners optimization purchase funnels, testing landing pages, CTA’s and offers to grow channel performance. Manage our agency-vendor who owns the day-to-day tasks of managing our WP Engine affiliate program. Partnered with key stakeholders in Marketing Analytics, Lifecycle Marketing, Paid Search, Agency Partner Program, Email, Web Experience and Developers to drive forward key initiatives.- Tested paid media with YouTube partners to try and drive additional growth - Partnered with mass media sites, TechRadar and PCMag to drive overall Organic Search and brand awareness- Aggressive Cyber Week strategy, leveraging a commission test led to our highest single day of performance in over 2 years. - Landing page optimization tests with our Web Experience team lead to 50% increase in YoY conversion rates for our WP Engine affiliate program- Consistent communication with our Flywheel partners led to 19% YoY growth in average monthly MRR and 18% YoY growth in average monthly N- Becoming An Effective Manager certification – Abilitie – May 23 -
Director Of Affiliate MarketingJebcommerce Dec 2018 - Oct 2021Coeur D'Alene, Idaho, UsClient retention: Build strong relationship with our clients and our agency's stakeholders, making sure we are delivering stellar service by helping our clients achieve their goals by understanding their business models, key objectives, key drivers, success metrics, specific reporting needs, obstacles for growth, competitive environment and their preferences to better design and construct effective objectives, goals, budgets, calendars and strategies. through innovation, thought leadership and growth. Affiliate Program Growth: Responsible for the performance of the Affiliate department and team, ensuring we are meeting or exceeding our client's expectations. Proactive client communication regarding current performance or any potential or outstanding issues.Innovation: Drive strategy and stay on top of current trends in the industry to make sure we are leading the way in innovation in the industry.Provide employee development on an ongoing basis to help our employees be the best version of themselves to their clients and for themselves personally. Helping create a fun, collaborative culture where my team is excited to come to work and feels comfortable presenting new ideas, asking for help or pushing back on processes as we continue to evolve and get better everyday. • Spearheaded campaign optimizations and strategies, generating a 37% year-over-year increase in agency revenue in 2019, totaling an additional $108K+ in billing.• • Drove 7% year-over-year profitability during a global pandemic.• Maintained 100% employee retention rate during a global pandemic.• Negotiated vendor contracts, saving up to 50% while maintaining crucial services.• Implemented the Client Success Roadmap, resulting in a 25% increase in new business.• Developed a new Client Success Map, enhancing sales process efficiency and revenue.• Provided strategic planning and innovation for JEB clients and team. -
Senior Affiliate ManagerJebcommerce May 2018 - Nov 2018Coeur D'Alene, Idaho, UsDrove strategy and served as the day-to-day contact for several brands including Bodybuilding.com, Eastern Mountain Sports, Bob's Stores and SilverJeans among others. Responsible for quarterly and annual plan development and overall revenue growth and brand awareness. Drove new-to-file customers and incremental revenue for Bodybuilding.com by identifying publishers with an audience mix in line with the clients target audience. Negotiated placements leveraging a hybrid approach of increased commission, product and flat fee. Assisted on sales calls for new clients, while also providing research on historical performance for prospective clients and their respective competitors.Helped train new employees on the team who are now successfully managing programs. Created processes to better serve our clients.
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Senior Account ManagerAll Inclusive Marketing Inc. Oct 2016 - Apr 2018Vancouver, Bc, CaServed as the day-to-day client contact for a handful of brands including: J&P Cycles and Motorcycle Superstore, Vega, BuildDirect and a few others. Provided weekly, monthly reports on key KPI metrics with analysis and recommendations for growth.Drove triple digit growth for a mature multi-channel outdoor brand through strong partnerships with loyalty, niche and content sites, including podcast publisher and Youtube review sites. Worked content publishers to develop content for a fitness brand, providing product which was reviewed and highlighted in a comparison article. -
Senior Affiliate ManagerHouse Of Kaizen Nov 2014 - Oct 2016New York, Us• Served as the Affiliate Manager for Audible, Red Roof Inn, iContact and PRWeb• Developed strategy and marketing plans and assisted in presentations to Marketing Directors and the C-Suite executive team • Led clients through technical integrations to improve tracking and line of sight for performance • Assisted in creation, content development and delivery of paid search proposals to clients and select group of potential vendors.• Provided research, insights, narrative, presentation content and delivery of presentations delivered on a quarterly basis to Audible, Roof Red Roof Inn and iContact -
Digital Sales SpecialistCoeur D'Alene Press May 2014 - Oct 2014Responsible for growing Buy Now Northwest program by 20-35% month over month for the past 4 months. Work with local businesses to develop their digital footprint through needs assessment and relationship building. Developed marketing plans incorporating print and online advertising based on clients' needs. Solutions included traditional online web ads, splash pages, directory listings, website optimization, SEO solutions and more.
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Internet Marketing ConsultantCda Press Digital Mar 2014 - May 2014As the Digital entity of the Hagadone Corporation, WSI CDA is a franchise of the Global company WSI (We Simplify the Internet). WSI is an Internet Marketing agency that works with small to medium sized businesses as well as large corporations. This gives our Digital Marketing team at The Coeur d'Alene Press a huge advantage over other companies in the Coeur d'Alene, Hayden, Post Falls & Spokane areas. All clients have a dedicated local consultant to meet withat anytime while having the peace of mind that we will leverage our direct partnerships with companies like Google Inc. to provide each client the most advanced and proven resources available.The digital age is changing daily and it is nearly impossible for a single person to stay ahead of the curve on what is changing today. Partnering with WSI gives us a global network of Internet Consultants who follow trends and share successful Internet marketing tips and strategies.
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Business Development Center ManagerParker Subaru Mar 2012 - Feb 2014Increased brand awareness of Parker Subaru by growing their online presence through strategic partnerships with third party SEO and SEM vendors. Consistently grew page visits, increased amount of time spent on each page and lowered bounce rate of parkersubaru.com through optimization efforts. Partnered with Shift Digital to develop email marketing campaign for potential and current customers to build brand awareness, customer retention and owner loyalty.
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Internet Sales ManagerGee Automotive Companies Dec 2010 - Feb 2012UsResponsible for responding to 90% of all incoming phone, email and Internet inquires for the Buick and GMC within 10 minutes (typically 300-350 leads per month). Developed email-marketing campaign within manufacturer guidelines for Buick and GMC to grow new customers and increase retention. Additional responsibilities included updating our site content and assisting in our PPC and SEO strategies.Accomplishments:• Consistently set 50+ appointments per month with a 73% appointment shown ratio• Consistently sold 35+ units a month, 15% lead to sold unit average month over month -
Director Of Affiliate MarketingJebcommerce Jun 2009 - Nov 2010Coeur D'Alene, Idaho, UsServed as the Director of Affiliate Marketing, overseeing our affiliate management team to help develop and execute strategic marketing plans for multiple online and multi-channel retailers. These plans were designed to increase website traffic, revenue and/or brand recognition. Established partnerships with lead generation publishers to increase revenue through media placements using CPA, CPC and CPS models. Additional duties included managing two affiliate managers and two assistant affiliate managers and assisting in the development and delivery of sales pitches for new business. Interviewed, hired and trained new employees on company policies and procedures.Accomplishments:• Increased number of affiliates generating revenue for Elance by 35% over a 6-month period• Increased online revenue from 10% to 50% in 3 months for OverstockDrugstore.com• Launched philosophy.com, growing revenue to 15% of overall online sales within 3 months• Co-authored our company employee handbook focused on all facets of our core business practices and policiesOur main focus is affiliate marketing and I am responsible for leading the overall strategy of our affiliate team for all of our clients. Additionally I provide guidance for our social media client as well as lend my expertise to our blog strategy client.At JEBCommerce, we pride ourselves in developing long-lasting winning partnerships with our merchants and our affiliate partners.
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Affiliate ManagerConverseon Oct 2005 - Jun 2009New York, Ny, UsServed as an Affiliate Manager for several high profile clients including Palm, Hilton Hotels USA and Mikasa. Drove strategy to increase revenue through strategic marketing plan creation and execution.Additional duties included creating content for our client's affiliate pages and blog sites. Recruiting andactivation specialist, connecting with affiliates phone, email and live chats.Accomplishments:• Increased online revenue for Get Organized affiliate program, a multi-channel retailer, by 169% year over year in 2007• Revitalized previously closed affiliate program, increasing sales by 50% month over month• Create and execute monthly and quarterly action plans to meet our client's objectives• Approval of affiliate applications on a daily basis
Stephen Robinson Skills
Stephen Robinson Education Details
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Central Washington UniversityPublic Relations/Image Management -
Washington State UniversityPublic Relations
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Green River CollegeGeneral Studies
Frequently Asked Questions about Stephen Robinson
What company does Stephen Robinson work for?
Stephen Robinson works for Partner Commerce
What is Stephen Robinson's role at the current company?
Stephen Robinson's current role is I help SaaS companies build and scale affiliate and sponsorship programs for maximum impact and customer delight..
What is Stephen Robinson's email address?
Stephen Robinson's email address is ro****@****ail.com
What is Stephen Robinson's direct phone number?
Stephen Robinson's direct phone number is +120896*****
What schools did Stephen Robinson attend?
Stephen Robinson attended Central Washington University, Washington State University, Green River College.
What are some of Stephen Robinson's interests?
Stephen Robinson has interest in Children.
What skills is Stephen Robinson known for?
Stephen Robinson has skills like Online Marketing, Lead Generation, Email Marketing, Affiliate Marketing, Sem, Marketing, Seo, Strategic Partnerships, Ppc, Account Management, Blogging, Social Media.
Who are Stephen Robinson's colleagues?
Stephen Robinson's colleagues are Adam Glazer, Bernardo Castañeda, Theresa Coleman.
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