Stephen Murphy is a Member at CMO Alliance. Colleagues describe them as "I’ve known Stephen for almost 25 years, initially recruiting him as an admin clerk at what was then Crown Paints. Through his initiative and hard work Stephen advanced quickly through the commercial ranks of the company. Conspicuous in his cache of commercial and personal skills, is his unswerving pursuit of fairness and balance in business. .From the outset of our business relationship, Stephen demonstrated a mature approach to negotiation and within a short period of time was appointed as key accounts manager for the Company's considerable business with Superstores in U.K. and Ireland. He was just 25 at the time. . Stephen earned a well founded reputation for being honest and meticulous in his dealings. He treated major negotiations with the precision and methodology of a lawyer preparing for a court case, using logic and facts to present and win his case, in a convincing balanced manner that contributed greatly to our Company’s considerable success in these accounts to this day. Of course his other great gift is his much- studied, but highly intuitive understanding of branding. He was subsequently involved over the years in many of Akzo Nobel’s brand update projects in UK, Eire and mainland Europe and eventually managed many of them personally. He always impressed with his holistic approach to such projects, taking all aspects, such as packaging, POS, promotion, store presence, consumer research, tactility etc into account and the results of his input can be seen on many shelves today. It was inevitable that such a talent would outgrow the confines of a corporation, and Stephen left to work on other projects before founding his own Design and Print Company. I’ve had the opportunity to place some project work with DPW both personally and on behalf of my clients and have been impressed greatly with the results. It is clear that Stephen's years as a senior commercial executive in the FMCG world have given him an almost unique U.S.P. in his chosen industry, and I strongly recommend his services, because his business proposition is built on rock- solid foundations, coupled with a dynamic perspective on communication and branding."