● Leadership and Talent Development:○ Lead and coach a team of direct reports, providing guidance, mentorship, andsupport to foster their professional growth○ Develop and implement strategies for talent development, ensuring team membershave clear direction, achievable targets, and opportunities for skill enhancement○ Conduct regular performance reviews and provide constructive feedback to teammembers, encouraging continuous learning and development● Project Management:○ Serve as the primary point of contact for the market, driving enhancements andmanaging the successful delivery of digital projects○ Oversee a portfolio of projects, ensuring platform stability, and promptly addressingand escalating risks○ Drive continuous improvement of products, processes, and systems within theproject scope, providing input to global teams for broader consideration○ Identify and resolve interdependencies and issues across projects proactively.● Strategic Initiatives:○ Facilitate the partner program team and partners through distribution networkchanges, new partner integrations, and the implementation of new enhancementsand capabilities○ Manage end-to-end operations, including vendor management, order flow, andinventory and launch data management○ Build and present business cases for market growth opportunities, supported bylocal and global analytics teams● Stakeholder Management:○ Build and manage relationships with internal and external partners at allorganizational levels, promoting best practice sharing across markets○ Address conflicts and escalations within projects by identifying solutions and drivingtimely resolutions○ Manage project changes, ensuring smooth and successful implementation to achievelasting benefits● Quality and Performance Monitoring:○ Conduct engagement reviews and verify compliance with quality assuranceprocedures○ Ensure projects deliver against program KPIs and validate their alignment withbusiness objectives

Overview: Planned, organized, and delivered consumer experiences and initiatives for one of thehighest-performing teams within Nike Digital, the Nike Communication Platform team. Collaborated with and led large cross-functional teams, ensuring impactful delivery on core business functions.Key Responsibilities:● Leadership and Collaboration:○ Collaborated with and led large cross-functional team initiatives that deliveredmeasurable impact to core business functions○ Built positive working relationships across a matrixed organization, fosteringcollaboration and teamwork○ Partnered with cross functional teams to build a cohesive product roadmap toaligned to company objectives and unified the team under a focused product vision● Project Management:○ Planned, organized, and delivered consumer experiences and initiatives for the NikeCommunication Platform team○ Ensured projects were completed on schedule, within budget, and to theagreed-upon scope○ Created and managed project controls, including project charters, project plans,issues/risk registers, RACI matrices, dashboards, and status updates● Tracking and Management:○ Tracked and managed various workstreams to ensure cross-team alignment○ Served as an escalation path to efficiently drive resolution of any roadblocks ordependencies● Communication and Stakeholder Management:○ Owned communication with multiple partners at varying levels, includingengineering, product, program, business operations, analytics, quality assurance, andthird-party vendors

● Define, plan, schedule and control project activities, applying creative and strategic thinking, technical and project management skills to satisfy project requirements.● Accountable for the execution, management and quality control of multiple complex projects from concept to completion, ensuring client satisfaction, meeting all timeline milestones and delivering within the approved budgets.● Serve as a main client interface on projects (partnering with the Account team), clarify strategic requirements, explain complex ideas clearly, and manage expectations● Lead and inspire teams by communicating vision for the project● Gather requirements, document statements of work, create estimates and timelines.● Develop and document project parameters including scope, schedule, budgets, specifications; create, update and monitor project plans for all projects.● Closely monitor budgets, establish project plans and processes to avoid and/or resolve scope creep, budget overages, or efficiency issues.● Conduct and lead status meetings regularly with clients and the internal team, ensure thorough communication with all stakeholders at all stages of every project.● Proactively communicate with clients about production recommendations, risks, challenges and solutions.● Actively own and be accountable for project success, with special attention to profitability, tracking and managing resource consumption, financial reporting and billing.● Contribute to ongoing improvement of internal processes to allow for smooth execution of projects and improved efficiency across departments and project team members.● Serve as point of escalation both internally and with clients on specific, key projects or accounts.● Cultivate and demonstrate an interest and awareness of trends and best practices as related to the digital space.

● Take direct responsibility for enterprise level, Fortune 500 accounts through technical account management and project management● Act as primary point of contact to executive stakeholders, owning all aspects of communication● Establish excellent rapport with clients, partners and vendors through strong communication and demonstration of product expertise● Project manage all aspects of Broadbean custom development work for client specific workflows to ensure timelines and deliverables are met● Educate and advise clients to optimize account configurations and user adoption● Conceptualize and develop training collateral for internal and external distribution

● Managed SMEs and Fortune 500 web development lifecycles in over 40 industries to provide customized, mobile responsive websites (HMTL5)● Project managed enterprise accounts and lead technology, design, and production team to effectively deliver a world-class, premium digital product that satisfies the client’s unique business concerns ● Partnered with C-level executives to research and develop large scale websites from point of sale to fulfillment● Attend national tradeshows to cultivate new business opportunities and liaise with existing client base while offering technical support and product expertise● Collaborated with Communications and Production departments to create monthly social media video campaigns and graphical content (infographics, illustrations, video web series, presentations, etc.)● Consulted with Fortune 500 accounts to establish brand image, increase brand recognition, improve SEO, and increase conversion rate through fluid and dynamic UX/UI

● Managed over 100 B2B / B2C clients in over 40 industries to develop multi-faceted marketing strategies, establish web / mobile presence, and offer digital business solutions● Identified and diagnosed clients’ business condition and devise strategies to increase online presence, brand recognition, conversion rates, and inbound web traffic● Consulted with clients to develop social media campaigns to generate higher lead-to-close rate, improved customer insights, and a richer user experience (UX)● Project managed client life cycle from point of sale to project completion and maintain constant communication with sales, development, IT, technology, and design departments● Customized website for mobile optimization (HTML5) to allow for maximum rankings on SEO algorithms, local directory listings, and social media platforms● Collaborated with Communications and Production departments to create monthly social media video campaigns and graphical content (infographics, illustrations, video web series, presentations, etc.)

● Researched tastemaker and fashion influencers for strategic product seeding● Coordinated product placement for photoshoots, television, music videos, and film● Assisted in executive meetings in providing high-level marketing research and administrative support● Collaborated on copyright script for Adidas David Beckham and Rosie Huntington advertising commercials● Managed inventory and fulfillment orders through SAP● Styled and managed A-List client accounts, seasonal show room displays, and industry events (e.g. Jeremy Scott Coachella 2012 Party)

● Assisted Art Director in designing MOSLEY TRIBES: fashion editorial books (2009-2010), marketing collateral for retail accounts, seasonal inspiration boards (Resort/Spring 2011), sales tool kit for trade shows and retail sales meetings● Color corrected, retouched and edited lifestyle and product images for seasonal campaigns● Contributed written commentary for mosleytribes.com blog● Assisted in Project Las Vegas 2010/2011 and Agenda 2010 trade shows● Assisted in product and lifestyle shoots● Assisted in the production of Mosley Tribes: A Native Perspective short film● Kept track of production costs and expenses