Stephen Ferguson Email & Phone Number

Smyrna, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Home Solutions (Levolor, Goody) - August 2013 - September 2015Tools (IRWIN, LENOX, hilmor) - September 2015 - July 2016• Lead consumer research (both qualitative and quantitative). Responsibilities included developing and managing strategic, market, and innovation research and ensuring those insights are embedded throughout the organization. • Designed, conducted, and managed in-depth research analyzing market trends and drivers, brand and product performance across markets and channels, innovation opportunities, competitive positioning, and consumer habits, frustrations, and unmet needs.• Key projects and methodologies included: Brand Equity Research, Packaging and Shopper Research, Product and Concept Testing, Digital and Print Ad Testing, and Category and Market Landscape Analysis.

Greater Atlanta Area

• Very experienced with digital research tools including Adobe SiteCatalyst/Discover, Google Analytics, comScore, Nielsen, Foresee, and Clear Decisions. • Works closely with digital product managers, marketing, and business development teams to provide analytics and insights needed for business planning, product optimization, and revenue growth.• Develops data-driven insights about visitor behavior from primary market research, usability testing, customer segmentation, and statistical modeling.• Crafts presentations for senior management with data-driven insights and concise conclusions.

Greater Atlanta Area

• Responsible for handling deep dive analyses for Turner Sports Digital, utilizing analytics, primary research, and syndicated tools to glean insights used for product enhancements and optimization.• Managed junior staff members (analysts and interns) in web analytics and market research techniques and procedures.• Oversaw primary market research projects from inception to completion, including methodological design, questionnaire development, project management, multivariate and A/B testing, and final analysis and presentation to clients.• Managed qualitative market research projects such as focus groups and usability testing and presented findings to key executives and clients.• Utilized numerous software applications and third-party tools such as Omniture, MRI, Nielsen//NetRatings, comScore (MediaMetrix, PlanMetrix, MediaBuilder, VideoMetrix, MobileMetrix, and MobiLens) IMS Clear Decisions, Jupiter Research, and Bango to create valuable reports and ad-hoc analyses.

• Handled cross-platform reports for TBS and TNT long-form original series, uncovering viewing differences and trends across linear TV, online, mobile, and Video On Demand. • Team leader on many qualitative market research projects such as focus groups and usability testing.• Managed and supervised all interns in our department, teaching them web analytics and market research techniques and procedures.

• Oversaw quantitative and qualitative market research projects from inception to completion, including methodological design, questionnaire development, project management, and final analysis and presentation to clients such as NASCAR.COM and TBS.com.• Experienced with complex web analytics data from Omniture, possessing a keen ability to see patterns and note anomalies in data to assist marketing executives, business owners, and web development teams.

Responsible for issuing regular web analytics reports for all Turner Sports digital properties as well as facilitating the development and implementation of effective and actionable market research projects.

Research Analyst for a Competitive Intelligence and Consulting firm.

Intern in the Public Affairs and Consular sections of the Embassy.

Ms, International Affairs

Bachelor Of Business Administration (B.B.A.), International Business