Stephen Todoro Email & Phone Number

Maple Valley, Wa, United States

Greenville, Sc

In an effort to expand my knowledge of the Outdoor Industry, I joined REI Co-Op to combine my 15 years of marketing experience with my passion for the outdoors and outdoor gear. In this role, my efforts are focused on becoming an expert in the outdoor customer experience and contributing to REI's success as the go-to place for all things outdoor adventure-related. In my ultimate pursuit of a marketing position, spending time on the frontline with the equipment and the customers - from the weekend camper to the avid adventurer - is equipping me with first hand demographic data.Nominated for Anderson Award – REI’s highest honor awarded to employees who, in the eyes of their fellow employees, live REI’s core values and embody the REI co-op spirit.To continue in a strategic marketing capacity at REI would certainly be ideal, but I'm also very open to other marketing opportunities. Would also like to relocate to the Seattle area.

Poulsbo, Wa

Account management of 3 agency nonprofit Rescue Mission clients. My primary responsibilities were creating an executable strategy via digital and direct mail fundraising campaigns. Provided client services leadership for Workflow, Creative, Digital Marketing and Analytics & Insight to coordinate agency efforts on behalf of Rescue Mission clients. Management of internal creative meetings, ensuring client-approved strategies were understood and well executed. Developed strong working relationships with client and internal agency team via clear communication and fostering a respectful, team-based atmosphere.

Fresno, Ca / Nashville, Tn

Co-manage overall marketing plan for Taco Bell franchise and company business in 10 Western U.S. markets. This includes execution of overall marketing plan via broadcast and print media; online; direct mail; corporate & sports sponsorships; outdoor; branding; value added and other opportunities. I'm responsible for $6.7 million annual marketing budget. I've coordinated charity fundraisers on behalf of Taco Bell that have raised over $700,000 for Children’s Hospital in Fresno, CA; CASA in ID Falls-Pocatello, ID and JDRF in Salt Lake City, UT.

Nashville, Tn

Co-managed Taco Bell local franchise and company associations in 5 Southeastern U.S. markets. This consisted of all aspects of the overall marketing plan at the local level via broadcast media; print; direct mail; corporate and sports sponsorships; branding; value added; quarterly and yearly planning meeting presentations; budgets and financial management. I was responsible for $4.5 million annual marketing budget. Oversaw “Bells For Kids” fundraiser for Boys & Girls Clubs of Nashville, which was also integrated into the Nashville Predators sponsorship.

Nashville, Tn

Developed and sold marketing plan for clients using WTVF TV (CBS Affiliate) resources. This included broadcast and Cable TV outlets as well as newschannel5.com web products. I provided creative input and headline guests for The Consumer’s Edge television show; a 30-minute program in cooperation with the Better Business Bureau. I met 135% of NewsChannel 5 goal and 150% of NewsChannel5.com goal.

Nashville, Tn

Managed clients’ yellow pages advertising in Nashville and Middle Tennessee. Responsible for more than $4 million in advertising revenue. Sold premium cover space in 7 of 21 directories worked. Promoted from telephone account executive to premise after first year. Achieved 19.8% gross increase to the advertiser; lowest decrease/loss (3%). Achieved 130% of quota in net increase for Nashville directory. Achieved Presidents Club honors every year eligible (highest % of net objective).

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