Stephen Wands Email & Phone Number

Boston, Ma

http://www.direxioninvestments.com• Strategic development of key marketing initiatives and integrated marketing plans to support sales and launch new products. Collaborate to define overall product positioning, messaging, branding, and differentiation.• Work closely with sales, product management and other marketing teams to develop tactical marketing campaigns focused on awareness and lead generation.• Oversee the corporate website and all facets of its design, maintenance, and development. Management of in-house and external design teams and web developers. • Develop and manage electronic marketing efforts including email marketing, web-based campaigns, and search engine marketing. Monitor, analyze and track the effectiveness of campaigns.• Develop and maintain marketing collateral (fact sheets, brochures, etc.) and presentations for sales and executive management. • Author original content and educational materials (articles, briefs, newsletters, etc.) on asset classes and investment strategies to help promote product line. Develop internal sales training materials.• Ensure that the company’s marketing activities and materials meet the strict compliance guidelines set forth by regulatory bodies (SEC, FINRA, etc.) .

La Jolla, Ca

http://www.altegris.com• Planned and managed marketing operations including marketing strategy, branding, and marketing communications. • Executed effective go-to-market, lead generation, customer acquisition and retention programs.• Defined the overall product positioning, messaging, and differentiation. Planned and manage the marketing materials and launch activities for all new product introductions. • Worked closely with senior management to develop strategies and marketing plans targeted at investment professionals (RIA’s, B/D’s), high-net-worth individuals, institutions, and other entities.• Supervised, managed, and mentored a marketing team who delivered effective marketing campaigns and supported numerous sales channels.• Led the firm’s online marketing efforts including web, digital advertising, search/SEO, and social media.

Santa Barbara, Ca

• Develop effective and efficient business, marketing, and sales strategies for consulting clients. • Develop product positioning, messaging, and differentiation strategies for clients’ products and services. • Implement customized marketing and sales strategies to create visibility, generate leads, drive sales, and promote revenue growth. • Design and implement integrated marketing programs. Including email marketing, PR, web and search marketing, and other related vehicles.

http://www.psgroup.com• Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business. • Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation.• Work closely with CEO to set the company’s strategic direction.• Oversee product management of new products and services. • Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments. • Define and drive successful PR programs. • Manage the firm’s web site and all other revenue generating e-commerce initiatives.• Trained in the company’s consulting methodology to gather product and customer requirements, Customer Scenario® Mapping.• Managed the publicity for New York Times best-selling books including Outside Innovation, Customers.com and The Customer Revolution.

(Acquired by Deutsche Bank)• Developed and managed marketing and communication campaigns to build brand awareness, increase customer retention, and generate leads. Including web, advertising, direct mail, PR, events, collateral, sales tools, etc.• Managed a national marketing team operating out of regional offices to support local sales forces. Provided motivation, management, and development of internal staff and external vendors/agencies.• Worked closely with nationwide sales force to drive lead generation and new business. Balanced corporate priorities with the often-conflicting needs of the customers, business partners, and sales organizations.• Implemented effective branding, lead generation, customer acquisition and retention programs with executive team and sales.• Worked with the executive management team to develop successful publicity programs.

http://www.psgroup.com • Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business. • Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation.• Work closely with CEO to set the company’s strategic direction.• Oversee product management of new products and services. • Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments. • Define and drive successful PR programs.• Manage the firm’s web site and all other revenue generating e-commerce initiatives.• Trained in the company’s consulting methodology to gather product and customer requirements, Customer Scenario® Mapping.• Managed the publicity for New York Times best-selling books including Outside Innovation, Customers.com and The Customer Revolution.

(Acquired by Hewlett-Packard)• Directed the marketing activities needed to bring new products to market and support them after launch. Managed staff that supported operation, product management, engineering, sales and channel partners.• Created training materials and sales tools used to educate worldwide field sales. Including key messaging, product positioning, value propositions, and competitive analysis.• Coordinated public relations and technical support departments to secure product reviews in major industry publications.• Coordinated and participated in major corporate events and industry tradeshows.

http://www.danieldennis.com• Designed and implemented the firm’s marketing programs. Including direct marketing, event marketing, referral programs, web site development, electronic publishing, and other related vehicles.• Network administrator and PC support for the firm’s computer systems. Including desktop, server and network maintenance, troubleshooting, employee training, and office and desktop publishing software requirements.• Marketing consultant to the U.S. Small Business Administration (SBA).

www.esp-global.com• Created marketing programs used by domestic and international sales force to generate sales. • Designed public relations campaigns with national public relations and advertising firms.• Managed and produced all international, national, and state proposals, collateral, and presentations.

Mba, Global Economy

Activities and Societies: Gamma Beta Sigma Honor SocietyInternational Studies - University of Cape Town, Cape Town, South Africa - IESE.

B.A., Major - Graphic Design, Minor - Marketing