Stephen Wands Email & Phone Number

Boston, MA

• http://www.direxioninvestments.com
• Strategic development of key marketing initiatives and integrated marketing plans to support sales and launch new products. Collaborate to define overall product positioning, messaging, branding, and differentiation.
• Work closely with sales, product management and other marketing teams to develop tactical marketing campaigns focused on awareness and lead generation.
• Oversee the corporate website and all facets of its design, maintenance, and development. Management of in-house and external design teams and web developers.
• Develop and manage electronic marketing efforts including email marketing, web-based campaigns, and search engine marketing. Monitor, analyze and track the effectiveness of campaigns.
• Develop and maintain marketing collateral (fact sheets, brochures, etc.) and presentations for sales and executive management.

La Jolla, CA

• http://www.altegris.com
• Planned and managed marketing operations including marketing strategy, branding, and marketing communications.
• Executed effective go-to-market, lead generation, customer acquisition and retention programs.
• Defined the overall product positioning, messaging, and differentiation. Planned and manage the marketing materials and launch activities for all new product introductions.
• Worked closely with senior management to develop strategies and marketing plans targeted at investment professionals (RIA’s, B/D’s), high-net-worth individuals, institutions, and other entities.
• Supervised, managed, and mentored a marketing team who delivered effective marketing campaigns and supported numerous sales channels.

Santa Barbara, CA

• Develop effective and efficient business, marketing, and sales strategies for consulting clients.
• Develop product positioning, messaging, and differentiation strategies for clients’ products and services.
• Implement customized marketing and sales strategies to create visibility, generate leads, drive sales, and promote revenue growth.
• Design and implement integrated marketing programs. Including email marketing, PR, web and search marketing, and other related vehicles.

• http://www.psgroup.com
• Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business.
• Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation.
• Work closely with CEO to set the company’s strategic direction.
• Oversee product management of new products and services.
• Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments.

• (Acquired by Deutsche Bank)
• Developed and managed marketing and communication campaigns to build brand awareness, increase customer retention, and generate leads. Including web, advertising, direct mail, PR, events, collateral, sales tools, etc.
• Managed a national marketing team operating out of regional offices to support local sales forces. Provided motivation, management, and development of internal staff and external vendors/agencies.
• Worked closely with nationwide sales force to drive lead generation and new business. Balanced corporate priorities with the often-conflicting needs of the customers, business partners, and sales organizations.
• Implemented effective branding, lead generation, customer acquisition and retention programs with executive team and sales.
• Worked with the executive management team to develop successful publicity programs.

• http://www.psgroup.com
• Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business.
• Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation.
• Work closely with CEO to set the company’s strategic direction.
• Oversee product management of new products and services.
• Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments.

• (Acquired by Hewlett-Packard)
• Directed the marketing activities needed to bring new products to market and support them after launch. Managed staff that supported operation, product management, engineering, sales and channel partners.
• Created training materials and sales tools used to educate worldwide field sales. Including key messaging, product positioning, value propositions, and competitive analysis.
• Coordinated public relations and technical support departments to secure product reviews in major industry publications.
• Coordinated and participated in major corporate events and industry tradeshows.

• http://www.danieldennis.com
• Designed and implemented the firm’s marketing programs. Including direct marketing, event marketing, referral programs, web site development, electronic publishing, and other related vehicles.
• Network administrator and PC support for the firm’s computer systems. Including desktop, server and network maintenance, troubleshooting, employee training, and office and desktop publishing software requirements.
• Marketing consultant to the U.S. Small Business Administration (SBA).

• www.esp-global.com
• Created marketing programs used by domestic and international sales force to generate sales.
• Designed public relations campaigns with national public relations and advertising firms.
• Managed and produced all international, national, and state proposals, collateral, and presentations.

Mba, Global Economy

Activities and Societies: Gamma Beta Sigma Honor SocietyInternational Studies - University of Cape Town, Cape Town, South Africa - IESE.

B.A., Major - Graphic Design, Minor - Marketing