• Key Account Management: Developed and managed 40+ top brand clients over 6 major industries to partner with Baidu mini-App solution to improve ROI performances by 140% averagely, clients including LV, DIOR, ESTEE LAUDER, LAMER, CLUBMED, MERCEDES-BENZ, VOLVO, DELL, etc.• SEM Performance Optimization: Optimized clients’ SEM performance on Baidu by improving exposure and conversion rate. Developed new traffic streams by adding/modifying search results and implementing content marketing, improved conversion rate by 80% by switching landing page from H5 to mini-App.• Private Traffic Operation: Guided brands to improve its retention & conversion by leveraging private communication tools & improving return traffic (contributing 16% average incremental GMV). • Innovative Marketing Campaign: Co-operate marketing campaigns (explored NFT, Metaverse, AI solutions).• Revenue Contribution: Mini-App solution for high-end brands contributed an unprecedented 87m RMB of ad sales for Baidu with a 164% annual growth rate in 2022, and made significant contribution to the 18 times increase of GMV and 37 times increase of order volume of Baidu’s overall E-commerce business in 2022.

• Incubation: developed innovative business models targeting market demands and industry pain points, and validated project feasibility, viability, desirability and strategic fitness base on Lab1886 methodology. Managed projects from 0 to 1, and delivered scalable business to BU or spin off as new MB venture.• Acceleration: operated Startup Autobahn accelerator, and co-worked with startups on innovative projects with cutting-edge technologies and use cases on Connectivity, Shared Mobility, and Smart City fields. • Project Lead/Management:Project Management & Product/Service/Market R&D & Stakeholder/Investor Relationship & Business Model/Architect Design & Business Development & Fund Raising/Road ShowINNOVATION PROJECTS @ LAB1886• “AWAKE” (A Sustainable Design Brand/Approved by Daimler AG BoM/Awarded by China State Council) - FOUNDER- Founded project “AWAKE” to reduce MB’s global scrapping cost and create new revenue sources in lifestyle market with upcycle designed auto parts.- Led a 10-people team, developed 150+ SKUs, recruited 600+ designers, established 6 partnerships with top design schools, raised 5 million USD for angel round, and achieved spin off readiness in 10 months.• “Mercedes me Club” (Mercedes-Benz Online Loyalty Program/MB Digitalization Project) – SENIOR CONSULTANT- Launched “me Club” for 6 million Mercedes-Benz car owners in China, provided a unified online touchpoint through loyalty program, and established direct customer acquisition channel from OEM level.- Provided consulting service to BU on business model, and developed 10+ business partnerships.

• Strategic Planning: Reshape APUS overall business strategy for over 1 billion global users from solely traffic monetization to a hybrid business model by developing new revenue sharing partnerships globally.• Global BD: Developed 10+ key partners including Microsoft, Yandex, Uber, Booking, Airbnb, Ticketmaster, LinkedIn, etc., and 100+ standard partners covering news feeds, O2O, e-commerce, finance, and gaming areas.• Account Management: Managed and optimized service traffic and revenue performances for partners.

• Strategic Planning: Organized researches in new technology trends and business ideas. Eg. Cross-border e-commerce in 2015; Fin-tech in 2016; Blockchain in 2017.• Global BD: Developed business partners from US, UK, FR, ITA, DEU, AUS, and established strategic partnerships with major corporations in China, such as Bank of China, China Union Pay, China Mobile, Air China, Ali Group, Baidu, C-trip, JD, and etc.INNOVATION PROJECT @ FORTUNET• “Changyou Alliance” (Points Transaction & Loyalty Platform) – FOUNDING TEAM LEAD- Incubated a spinoff company, Changyou Alliance, focusing on cross industry reward points transaction. - In charge of overall business model design and partnership development. Participated fund-raising roadshows, and raised 870 million HKD for Fortunet Group. Launched Changyoyo.com on Apr. 20th, 2017.

• Developed company's business plan, identified target customers, and executed marketing strategy.• Hosted multiple entertainment and philanthropic events in NY, with a cross-cultural harmony perspective.• Managed several integrated marketing campaigns for event promotion.• Set Harmonia’s branding strategy and overall CI/VI guideline.

• Strategized marketing directions and promotional campaigns to increase public awareness of OCEF• Organized and promoted charity events and managed auction system for the 2014 New Year Fund Raising Concert• Managed event photography and image productions of OCEF’s New York Chapter

• Worked closely with both client services team and creative services team on multiple projects, such as Atlantic Coast Conference, America East Conference, Manhattan College, Brown Jordan, Northern Arizona University, etc.• Conducted primary and secondary researches and strategized brand essences for clients• Converted brand essence into creative visual message for Manhattan College 2013 Campaign, AEC’s new TV spot, etc.• Managed Chinese social media account for Atlantic Coast Conference by creating contents, engaging followers, and supporting marketing campaigns; reached out to 10,000+ users during the “ACCtakesNYC” campaign in 2 days