Stephen G. Yang Email & Phone Number

Beijing, China

Beijing, China

Beijing, China

• Key Account Management: Developed and managed 40+ top brand clients over 6 major industries to partner with Baidu mini-App solution to improve ROI performances by 140% averagely, clients including LV, DIOR, ESTEE.
• SEM Performance Optimization: Optimized clients’ SEM performance on Baidu by improving exposure and conversion rate. Developed new traffic streams by adding/modifying search results and implementing content marketing.
• Private Traffic Operation: Guided brands to improve its retention & conversion by leveraging private communication tools & improving return traffic (contributing 16% average incremental GMV).
• Innovative Marketing Campaign: Co-operate marketing campaigns (explored NFT, Metaverse, AI solutions).
• Revenue Contribution: Mini-App solution for high-end brands contributed an unprecedented 87m RMB of ad sales for Baidu with a 164% annual growth rate in 2022, and made significant contribution to the 18 times increase.

Beijing City, China

• Incubation: developed innovative business models targeting market demands and industry pain points, and validated project feasibility, viability, desirability and strategic fitness base on Lab1886 methodology. Managed.
• Acceleration: operated Startup Autobahn accelerator, and co-worked with startups on innovative projects with cutting-edge technologies and use cases on Connectivity, Shared Mobility, and Smart City fields.
• Project Lead/Management:Project Management & Product/Service/Market R&D & Stakeholder/Investor Relationship & Business Model/Architect Design & Business Development & Fund Raising/Road ShowINNOVATION PROJECTS @ LAB1886
• “AWAKE” (A Sustainable Design Brand/Approved by Daimler AG BoM/Awarded by China State Council) - FOUNDER- Founded project “AWAKE” to reduce MB’s global scrapping cost and create new revenue sources in lifestyle market.
• “Mercedes me Club” (Mercedes-Benz Online Loyalty Program/MB Digitalization Project) – SENIOR CONSULTANT- Launched “me Club” for 6 million Mercedes-Benz car owners in China, provided a unified online touchpoint through.

Beijing City, China

• Strategic Planning: Reshape APUS overall business strategy for over 1 billion global users from solely traffic monetization to a hybrid business model by developing new revenue sharing partnerships globally.
• Global BD: Developed 10+ key partners including Microsoft, Yandex, Uber, Booking, Airbnb, Ticketmaster, LinkedIn, etc., and 100+ standard partners covering news feeds, O2O, e-commerce, finance, and gaming areas.
• Account Management: Managed and optimized service traffic and revenue performances for partners.

Beijing

• Strategic Planning: Organized researches in new technology trends and business ideas. Eg. Cross-border e-commerce in 2015; Fin-tech in 2016; Blockchain in 2017.
• Global BD: Developed business partners from US, UK, FR, ITA, DEU, AUS, and established strategic partnerships with major corporations in China, such as Bank of China, China Union Pay, China Mobile, Air China, Ali.
• “Changyou Alliance” (Points Transaction & Loyalty Platform) – FOUNDING TEAM LEAD- Incubated a spinoff company, Changyou Alliance, focusing on cross industry reward points transaction. - In charge of overall business.

New York City

• Developed company's business plan, identified target customers, and executed marketing strategy.
• Hosted multiple entertainment and philanthropic events in NY, with a cross-cultural harmony perspective.
• Managed several integrated marketing campaigns for event promotion.
• Set Harmonia’s branding strategy and overall CI/VI guideline.

New York City

• Strategized marketing directions and promotional campaigns to increase public awareness of OCEF
• Organized and promoted charity events and managed auction system for the 2014 New Year Fund Raising Concert
• Managed event photography and image productions of OCEF’s New York Chapter

New York City

• Worked closely with both client services team and creative services team on multiple projects, such as Atlantic Coast Conference, America East Conference, Manhattan College, Brown Jordan, Northern Arizona University.
• Conducted primary and secondary researches and strategized brand essences for clients
• Converted brand essence into creative visual message for Manhattan College 2013 Campaign, AEC’s new TV spot, etc.
• Managed Chinese social media account for Atlantic Coast Conference by creating contents, engaging followers, and supporting marketing campaigns; reached out to 10,000+ users during the “ACCtakesNYC” campaign in 2 days

Master Of Science (M.S.), Marketing

Activities and Societies: • Leadership: Vice President of Hofstra MBA/MS Marketing Association• Leadership: Vice President of Hofstra.

Bachelor Of Business Administration (B.B.A.), International Culture Trade

Activities and Societies: • Leadership: President of the Photography Association and Vice President of the European Culture Association •.