Stephanie Guo Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Oversees creative vision and campaigns from ideation & strategy, all the way to production for Spin Master's key brands, primarily Paw Patrol (the world's #1 preschool property), Mighty Express (a new entertainment property), Activities (Kinetic Sand, Orbeez, Cool Maker, Etch-a-Sketch), and Gund- Directs strategic and creative growth on YouTube, TikTok, and Instagram (organic & paid)- Manages internal creative & social teams- Presents and sells creative to key stakeholders, including executives, co-founders, and brand teams- Oversees and directs in-house video & photography shoots for all creative content including how-to's, edutainment, original YT series', and sales sizzles (we create over 1000 pieces of content per year!)- Works within an integrated marketing process, collaborating with other departments and outside agencies, always using data & insights to drive creative work

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Part-time faculty teaching in Media & Creative Arts (Advertising & Graphic Design)

Toronto, Canada Area

- Art directed integrated campaigns for clients including: Samsung, BMO, Pizza Nova, Women in Capital Markets, and Saint Elizabeth Health Care- Oversaw studio design output and managed creative interns

Toronto, Canada Area

- Art directed integrated projects for clients including: VISA, RBC, Unilever (Becel, Degree, Simple), BMO, Johnson & Johnson (Nicorette, Listerine), Target Pharmacy, and Free the Children (We365 mobile app)- New business initiatives and pitches

Toronto, Canada Area

- Led print & digital advertising, and all online creative (website, eblasts, social, etc.)- Continually strategized and ideated new creative concepts for the retail experience, and how to integrate in-store and online- Directly managed an in-house creative team- Created and implemented a new creative process

Toronto, Canada Area

- Started as an interactive designer for projects including websites, banners, social, etc. - Produced video content for client and agency needs, from ideation to post-production- Progressed into art director for integrated projects including print, video/TV, radio, digital extensions, agency promotional material- New business initiatives and pitchesClients: Church & Dwight, Brother, Ontario Power Generation, Enbridge, Government of Canada, The Keg, Prime Pubs, Target Canada

- Designed & crafted handmade products - main line of monster zipper pencil cases and gadget sleeves were sold online and at the Design Exchange in Toronto. - Featured in Parents Magazine, Vogue Kids (Spain), FOX Morning News, The Town Crier, and Cool Mom Picks.

- Strategized, implemented and coordinated digital initiatives, working closely with clients, including: Facebook page creation and monitoring, content and editorial calendar development, ad setup and weekly reporting through Google Adwords (Adwords certification completed), performance optimization, and ideation for upcoming campaigns- Supported new business pitches

- Designed various internal and external materials, including RFPs, team logos, sales sheets, advertisements, posters, and pamphlets- Developed and implemented marketing strategy in a team environment, including plans for social media, video content, and more- Maintained the company website and intranet- Conducted market research including industry best practices

Bachelor Of Commerce (B.Com)

Activities and Societies: Designer of the Rotman Commerce magazine; concurrent Visual Studies minor

Master Of Education - Med

Culinary Arts Certificate

Continuing Education

Ossd, Uts Diploma

Activities and Societies: Yearbook Editor-in-Chief