Steph Davies Email and Phone Number

Assisting and developing both marketing and digital strategies. Clients have included; Everyone Active, Thrive Naturally, All your electrical needs, JD Fitness and Nutrition and Wellness Solutions.

Wellness Solutions was formed alongside the FNF family of brands in Jan 2018. I managed all brands under the Wellness Solutions and FNF parent brands. This included; Fit n Fast, YogaBar, Qmax, Wellness Solutions, Move123, Mind123 & Club W. I was solely responsible for all marketing and branding of each brand.

FNF and Wellness Solutions are umbrella companies which deliver innovative and wide ranging health, fitness and wellbeing solutions throughout the Australian, North American, Canadian and European markets. Their diverse portfolio of brands enable people to live happier, healthier and better lives.As the Head of Marketing, I was solely responsible for all branding, marketing, and communications strategies across each of the eight company brands. This included:• People and Project Management- The management of the marketing team and external agencies including; Media, PR, Digital & SEO/SEM. I also managed a range of complex digital development projects.• Branding- the creation and repositioning of eight company brands. Successfully launched three new brands and rebranded two brands in 2018.• New product/club launches - The successful launch of 7 YogaBar's & 18 Qmax studios within one year.• Product & Business development – I worked closely with the CEO (fitness entrepreneur Tony de Leede) to develop new concepts, businesses, and products. I also attend high profile meetings and pitches, develop sales strategies, and represent the company at key trade shows.• Digital Strategy & Website management - The development of innovative digital experiences across each brand and the successful build of nine brand websites, including membership management integration.• Social media and content strategy.• Campaign Creation - Planning and execution of integrated acquisition and retention campaigns using an effective array of marketing tactics.• Budget management and reporting.• Planning & execution of a wide range of company events across the globe.• Sales & Operations - Working with the sales and operations teams to identify local opportunities and create localised campaigns across each club, brand & country.

Everyone Active is the UK’s largest leisure operator in the UK, with over 146 Leisure Centres. As the Group Digital Marketing Manager I was responsible for:• Managing the £2m marketing & digital budget. • Leading and managing the central marketing team of 8 and a regional support team of 3.• Digital Strategy & Website Management – Launched a new interactive Website and Activity hub in 2015. This included online personalised profiles, online joining options, full integration with membership system, online training platform, online induction process, full integration with all main fitness apps and wearables, digital rewards and a nutritional element. Growth in 2015 v 2014 of website visits was 49%, unique visitors 45% and page views 61%• Creation and implementation of Social Media strategy- Created an effective content and growth plan for the main brand pages, centre specific pages and embedded a social media culture throughout the organisation. Social media presence growing by 45%, across the group in 2015 v 2014 • Development Everyone Active App - Launched the first company app in April 2015. Within the first month of launch there were over 23,000 downloads and by the end of 2015 20% of company transactions were through the App • Database management & Segmentation to maximise member retention and sales • Measuring, analysing and reporting the ROI of all campaigns and marketing spend• Strategic planning & execution of all company marketing activities and campaigns• Management of External Agencies including PR agency, Digital, Creative & Media agencies• Management & development of key stakeholder relationships with clients, governing bodies, trade associations & suppliers• Sales & Operations - Working with the sales & operations teams to identify local opportunities and create localised campaigns• Business development – Woking closely with and supporting the business development team

Fit For Sport is the UK’s leading provider of children activities, operating across different sectors, including; health & fitness, childcare, and education, with both B2B and B2C target audiences. As the Marketing & Communications Manager I reported directly to the CEO & Founder and was solely responsible for: • Planning and execution of all internal and external marketing and communication activities. Successfully launched a new brand– Active Lives in November 2013.• Driving the national marketing strategy and coordinating, supporting and developing local marketing activity with regional/area managers.• Leading the marketing team, as well as training regional/area managers to deliver localised marketing activity.• Managing the marketing budget.• Analysing and Reporting on the ROI of all marketing activities.• Managing of relationships with external agencies/suppliers including; Design, Print, Website, Digital, and PR agencies.• Digital Strategy – Development and implementation of an effective digital strategy, utilising all key digital channels. Effectiveness was demonstrated by; social media presence increased by 45% in 2013 V 2012, online Marketing campaigns leading to an increase in online bookings by 43%, website visits increasing by 65% and CTR on e-campaigns increased by 15-25%.• Website management. Successfully managed the design and implementation of a new company website in January 2012.• Data management • Managing Kids Camps one of the three key business divisions. In 2013 sales of this division grew by 39% and profit by 9% compared to 2012. • Event management – Organised a wide variety of community, family and business events. Relevant work included the management of Fit For Sport & Everyone Active 500,000 under 16s active and engaged initiative- Gaining Olympic committee inspired mark recognition November 2013 and winning the UK active Shaping a future generation award in 2014.• Business development.• Project management.

Temp role before going on a 6 month travelling trip .

Inc Marketing launched a new venture in Dec 2009 called Over The Moon- a professional children’s entertainment company. On a temporary maternity contract I was solely responsible for;• Establishing the companies Marketing and Online strategy • Implementation of the marketing strategy including: market research, print collateral creation, PR, media planning , digital marketing activities such as; re-designing the website and creation of social media platforms.• All event management of the business, including: staff recruitment, training, client liaison and account management.• Business Development

Temp role during my university summer break.

Working for a range of clients and industries in the UK, Spain and Australia.