⦿ Managed client's social media accounts and their content requirements, using a variety of social media management tools, and content management systems to publish content. Key clients include MARIGOLD Singapore, Far East Organization, and Nestle.⦿ Collaborate with content creators to create compelling content and stories.

⦿ Provided strategic insights and consultation for more than 10 brands, as well as developed social media strategies and calendars to be deployed across brand-owned social media communities. Key brands include but are not limited to Nexus Total Defence, Central Narcotics Bureau, Taiwan Tourism Board, Fujitsu, and KidZania Singapore. ⦿ Partnered with internal PR and creative teams to create platform-specific content for Facebook, Instagram, YouTube, and LinkedIn as part of a monthly/year-long content calendar that ladders up to the overarching channel strategies. Over 700+ polished social media content was created per year to drive awareness, engagement, and fan growth. ⦿ Analyzed key metrics, community sentiment, audience shifts, and any other emerging trends using social media management and analytics tools (SocialBakers, Hootsuite, Google Analytics and Talkwalker). Translated anecdotal or qualitative data into recommendations and plans for optimization.⦿ Managed a team of 7 SoMe executives from conceptualization to execution of client campaigns that include social media community management, social media promotions, partnerships, blogger and influencer outreach initiatives, and analytics reporting.

⦿ Monitored and managed ad budget, including allocating advertising budget to highest performing ads and ensuring an efficient use of ad spend.⦿ Identified opportunities to expand social media advertising and influence on channels through pitching of businesses.

⦿ Oversaw day-to-day management of social media campaigns, including listening for and responding to pertinent industry conversations.⦿ Monitored social media platforms for UGC, product feedback, relevant trends, etc.⦿ Created compelling, smart, and strategic copies that drive results and can be fully integrated across all owned and paid platforms. Key brands include Wellness Australia, Epson Singapore and EVA Air.

⦿Pitched to media (traditional and digital) for Dutch Embassy of Singapore.⦿Tracked and reported on media activity, including coverage reports, press clippings and online media engagement. ⦿Contributed to the success of the marketing team with activities including copywriting for a variety of marketing materials, by-line articles, and blogs.

⦿ Managing and overseeing events on the day of, including problem-solving, directing event set-up, communicating with staff, and organizing vendors.⦿ Worked with the team for the set-up and tear down of the events, ensuring all product displays are kept neatly in the warehouse.⦿ Provided on-site support and ensure smooth operations of the roadshows.