Stephanie Ip Email & Phone Number

Toronto, Canada Area

• Execute targeted, segmented multi-version marketing campaigns, utilizing direct-mail, e-mail marketing, trade & online advertising, social media and digital properties to generate new leads, and to boost response and conversion rates • Manage and track creative/offer testing results • Collaborate with sales channels (including call centre, field sales team, and affiliates) to ensure success of acquisition and cross-sell marketing programs• Provide feedback and recommendations on strategic marketing plans, creative briefs and proposals• Work closely with list rental companies, internal stakeholders and agency in campaign execution and fulfillment to ensure campaigns are executed on time and on budget• Implemented Moneris’ first merchant referral program• Rebranded merchant welcome kit and implemented a high-value merchant program as part of retention-focused efforts• Ensure marketing material adheres to brand standards• Improved acquisition campaign reporting processes in 2010, realizing time and cost savings in excess of $100,000• Achieved above-target performance in acquisition and lead generation programs year after year• Achieved a 110% performance rating in the past two annual performance reviews

• Executed a PR campaign resulting in first national brand coverage in consumer magazines as well as in industry publications reaching our target demographics with free press worth $45,000 and initial revenue of $50,000 • Grew medical category to become the largest category (by sales dollar) in the Bios brand family • Planned & executed marketing strategy for the company’s fitness and medical category within budget • Developed merchandising, packaging and other promotional material• Evaluated sponsorship and promotional opportunities• In charge of the brand’s website development and updates• Planned and attended industry tradeshows and pharmacist conferences• Analyzed sales data and identified market opportunities & trends• Created sell sheets and presentation material• Oversaw new product design and development as well as implementation for product launches• Corresponded with industry medical associations for device endorsement and patient education initiatives• Planned and organized education clinics for pharmacists & medical professionals

• In charge of complete implementation of marketing initiatives for the group, for North American, Australian, and specialized markets (transport and marine industry)• Executed PR campaign for new product launches• In charge of advertising placements, creating sales support material, and organizing tradeshows