I leverage my expertise in data analysis and commercial acumen to lead cross-functional teams in optimising operational efficiency, identifying new opportunities, experimenting and refining customer journeys.Together with my teams, we deliver measurable business impact by finding and fixing operational inefficiencies, experimenting at pace and ensuring a data-driven customer focus across the entire Waitrose customer journey.

Responsible for delivering a smarter shopping experience that is seamless and integrated across all customer touch points. Developing a rich, relevant, personalized experience across Waitrose.com. And ultimately leverage the power and value of the Waitrose & Partners brand by presenting its value consistently to our customers.

Developing new products and services through a combination of user research, deep analytics, creative planning techniques, lean methodology and agile development. I lead the Audience product area by developing the vision and roadmap with the ambition of moving BrightTALK to a consumer-first organisation.

Working with ITV Online teams to create trusted relationships with ITV audiences. Responsible for the growth of customer identity access management for ITV Hub as well as supporting the improvement of insights and enhancing engagement through a viewer data strategy & delivering ITV's Cloud Platform analytics project name CROCUS. Driving revenue through data by balancing commercial business requirements whilst always protecting ITV viewer’s needs and experience.

Working with ITV Online teams to deliver a new event based analytics solution and a single customer view.

Initiated a full a new reporting framework capturing key KPI's. Fostered collaboration with key executive stakeholders by listening to and observing business needs. Performed in depth competitive analysis, market intelligence and customer intelligence research supporting product strategy and development.

Directed video strategy across multiple business units including marketing, product, publishing, partnerships and ad operations driving audience growth and revenue leading to the overall success of AOL ON products across verticals including Huffington Post.Launched several vertical specific video on demand services - Parendish, MyDaily, Huffington Post video and AOL On growing audiences and revenues across the business. Managed key AOL content and business partners including the likes of ITN and SKY as well as monitor prospects allowing EU specific market requirements.Provided expert video and audience analytical insights and reporting by strategically using multiple relevant platforms (Tableau, Omniture Discover and Google Analytics) improving video ad operations and increasing revenues and driving successful product development.Global company expert and lead for music rights management and reporting. With the support of US data scientists and database administrators, built a new streaming server reporting framework leading to the outstandingly successful financial resolution to a rights management project.

Answerable for the end to end Video On Demand (VOD) operations for AOL UK, Germany and France. Implementing highly effective day to day operations of the global video platform that enabled accelerated growth of AOL Europe as a lead in on-line video.Managed partners and prospects alongside Editorial and Business Development bringing on new and successful partnerships growing video publishing adoption and subsequent views across AOL Verticals.Localised product requirements ensuring language and legal needs were implemented correctly and to make certain engineering, product and project management were successful in delivering a new product and platform on time, and within budget.Led continuous new product releases across the European sites providing training for the team as well as partners encouraging personal achievement and financial rewards.

Delivered on schedule and budget a full review and recommendations of product and operational services. Detailed best practices for media metadata handling and digital asset ingestion, including managing 3rd party commercial metadata in order to provide enhanced music services.Groove Mobile (US) (now Livewire) a mobile music service. Including Full Track Mobile Downloads, Peer-to-Peer sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more.

Effective development of operational processes to manage all major music labels and movie studio data. Processes built specifically around prominent systems designed by an outstanding development team using cutting edge digital content management ingestion systems built in house. Management of a team of 4 including a database administrator.Blueprint is a specialist media services company developing unique distribution and digital rights management based solution for music, film and other media.

Ahead of the game in bringing Shazam to the US. As a principal product development lead working closely with the development and business teams and 3rd party music data providers, built an outstanding music recognition product that was showcased on the Microsoft stand at the ITU Telecom World expo in Geneva (October 2003).MusiKube - a NYC based start-up developer of music recognition and discovery solutions. Working closely with Shazam, the company developed a suite of mobile and web-based services that gave consumers the tools to capture music that interests them wherever and whenever they come across it.

Successfully built a proprietary Book Database through direct data partnerships with Publishers in under 12 months. Worked with Sales and Marketing teams to effectively build a new customer base with revenue going towards the business as opposed to 3rd party licensing.Muze (now Rovi) - A B2B provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of digital entertainment content. Muze media information databases are used by businesses to support the sale of entertainment products – such as music tracks and albums, videos and DVDs, books, and video games – and to attract and retain subscribers to Internet, mobile, and social networking sites.

Account management across European Media and eCommerce businesses including Amazon, Bertlesman and many others.