Promoted to Marketing Manager in January 2023, assuming responsibilities of UK Head of Brand in 2024.An expanded role to oversee brand marketing (advertising and media buying) alongside the existing PR, social media and content marketing workstream.Led the PR & Content strategy for campaign awarded Best Marketing Campaign of the Year at Credit Strategy Awards 2023 - Capital One, 'One Good Thing'Key responsibilities• Own and oversee the brand marketing strategy, leading a team of four to deliver on brand growth• Develop the overall UK brand strategy; evolving and maintaining the brand purpose, architecture and positioning • Responsibility for all mass media advertising to drive awareness and consideration of the brand• Define both media and creative strategy for all advertising through-the-line, and manage end-to-end campaign process from agency briefing to campaign analysis• Continued oversight and strategic direction for PR, social media and content marketing, ensuring effective integration with paid media channels• Effectively manage stakeholders and ensure buy in to the brand and advertising strategy• Manage an eight-figure marketing budget, effectively allocating agreed budget by channel and constantly seeking to optimise spend to successfully deliver brand objectives• Ensuring consistent image and tone of voice across all customer touch points• Work in partnership with the research team to ensure effective and robust means of tracking brand health and measuring advertising campaigns• Own the process used to deliver our brand communications to market, mitigating risk and ensuring legal compliance• Manage the relationships with our award winning third party agencies

Key role responsibilities• Own and develop the overall consumer PR approach, setting clear objectives and KPIs and ensuring the PR plans adhere to the overall strategy• Partner closely with External Affairs to effectively protect and promote the Capital One brand and its reputation• Lead the delivery of the PR strategy, resulting in on message press coverage in key media titles• Lead the creation of news and content across the business, raising the profile of senior leaders and communicating Capital One's position on industry matters• Management of retained external agencies to deliver PR campaigns• Accountable for organic consumer social media content, setting the strategy and ensuring consistent delivery of on-message, engaging and creative content • Line management of two executives, including 1:1 coaching for career development in line with ambition• Responsible for leading our team’s risk management: optimising and finding efficiencies in the team’s delivery processes to be well controlled at all times; identifying risks, putting appropriate mitigations in place and ongoing testing; and presenting during internal auditsResults- Developed an effective consumer PR function, achieving 400+ earned media coverage in the first 12 months- Delivered Capital One's first experiential PR campaign, 'the Happe Cafe' - a multi-day in-person event for consumers, media relations achieving 150+ pieces of earned media coverage, influencer strategy and supporting social media campaign.

Key accountabilities• Own and deliver a comprehensive PR strategy for each brand within the destination division; setting clear direction on objectives, communications challenges and ensuring the PR plans adhere to the overall strategy • Management of external retained agencies• Oversee the output of all press material for the destination division – announcements, press releases, photo-call notices, features, website copy and media packs• Play an important role on the 24/7 Press Office function, providing strong reactive media statements and strategic guidance during business issues/crisis• Work closely with the brand directors and business unit marketing team to understand their objectives, identity and key messages in order to develop engaging, high-performing and results-driven PR activity• Provide mentoring, support and line management to the PR Executive, ensuring they have clear objectives, a set development plan and are able to unlock their full potential • To work closely with all content and channel owners to ensure through-the-line activity is activated effectively to maximise owned and earned media opportunities• Ensure the pub investment programme is supported with an effective PR plan

Roles and responsibilities include:- Campaign management for the company's four core brands to drive brand awareness.- Project leader for consumer PR campaigns and working with external agencies to deliver on agreed objectives and KPIs- Planning and delivering the overall proactive comms plan across all brands, including trade and consumer media- Issues management and media relations for the company’s busy and diverse press office, including out of hours cover- Developing and distributing company-wide communications reports

I worked across a variety of B2B and B2C sectors, including construction, food & drink, FMCG, professional services and not-for-profit organisations.My main role was to plan and deliver considered communication strategies with measurable results by liaising with both clients and the media to generate ‘opportunities to see’ and increase brand awareness with my clients' desired audiences. I also managed a number of account executives internally through the firm’s matrix structure.

Having completed a one year traineeship with Papillon PR, I was offered the position of an Account Executive in the company.Working under the account manager in education & training and the account director in hospitality, leisure and The Arts, I was responsible for effectively delivering the day-to-day account activity to a consistently high standard. My role was client facing and was regularly in contact with key clients and endeavour to strengthen those relationships, developing mutual trust and respect.

My role as a trainee account executive was designed to give an introduction into agency life. Working under the account manager, I had 'on-the-job' training with the opportunity for support and feedback while producing work for clients and gaining invaluable experience.