• Colorful crochet designer with a lifestyle blog and signature style. Built cult following from scratch by personally handling all design, branding, social media, marketing, and customer service. • Published books: “Twinkie Chan’s Crochet Goodies for Fashion Foodies,” Andrews McMeel, 2010. “Twinkie Chan’s Crocheted Abode A La Mode,” Creative Publishing International, 2016. Additionally, wrote patterns and guest columns for craft magazines such as Crochet Today, Mollie Makes, and Simply Crochet.• As a blogger/influencer, hired to collaborate with major craft, fashion, and "cute culture" brands to promote their products and event launches with original crochet patterns, blog posts, social media posts, photos, and videos. Worked with major social media companies and media conglomerates to create crochet art for video assets, but am unable to name them due to NDAs.• Launched a licensed accessories brand "Yummy You! by Twinkie Chan" with hard and soft goods sold at online retailers such as ModCloth, Sanrio.com, The NYLON Shop, Fab, ThinkGeek, and Hot Topic.• Created crochet tutorial content for YouTube and approached by Creativebug.com to film in their studio for online crochet classes in 2016.

• Developed marketing calendar, created & scheduled social media content, edited photos & videos, managed influencer outreach & social customer service.• Launched company blog and created blog content.• Launched affiliate program, strategized promotions & created assets.• Assisted in the development of semi-weekly email marketing campaigns & wrote copy to maximize open rate, click rate, & revenue.• Wrote SEO-optimized copy for online product listings, ensuring brand voice through the entire shopping experience. • Coordinated photos, created video assets, & managed copy for paid social advertising.

• Scouted talented writers, edited manuscripts and proposals, sold projects to appropriate publishers, and negotiated publishing contracts.• Grew agency client list for GenX/Y audiences. • Owned agency internship program: selected interns via rigorous editorial process, trained them to assess manuscripts for literary and commercial viability, launched many into publishing careers.