Lead the brand and communications teams across the US and Canada

Recruited to lead the strategy and execution of corporate and brand communications across Kraft Heinz’s largest Zone, the US and Canada ($22B). Charged with authoring the KHC business transformation narrative, increasing media coverage and executive visibility, creating breakthrough consumer PR campaigns, driving employee engagement through streamlined internal comms channels and content, spearheading org/change comms (re-structures, M&A, divestitures, etc), and building a… Show more Recruited to lead the strategy and execution of corporate and brand communications across Kraft Heinz’s largest Zone, the US and Canada ($22B). Charged with authoring the KHC business transformation narrative, increasing media coverage and executive visibility, creating breakthrough consumer PR campaigns, driving employee engagement through streamlined internal comms channels and content, spearheading org/change comms (re-structures, M&A, divestitures, etc), and building a high-performance comms team from ground up. Served as official company spokesperson for all media / crisis in the US and Canada. Show less

Recruited to lead all brand PR, internal/franchise communications, corporate/executive communications, crisis management and charitable giving efforts for iconic $3B breakfast brand. Reignited brand love and contributed to sales/traffic growth with award-winning consumer campaigns like IHOb, Pancizza, and the Tiny IHOP experience.

Responsible for positioning KIND as a leading health and wellness brand and socially-minded company with variety of stakeholders.Successfully led efforts to turn the company’s largest crisis into breakthrough leadership moment by issuing a response /leveraging respected influencers in the health and nutrition space to urge the FDA to update outdated criteria for healthy food labeling.

Responsible for shaping perceptions of the company among influencers, investors, the media, stakeholders and associates. Worked to strategically position PepsiCo as a thought-leader in the areas of health and wellness, sustainability, talent/D&I, global citizenship, and long-term investment.