Stephanie Chang Email & Phone Number

New York, NY, US

Manages multiple accounts across Tech, Auto, Travel, Food, & Finance verticals, helping agencies and brands reach their audience through engaging content & storytelling

• Account: Lexus
• Client/Agency liaison for Lexus Asian American brand marketing
• Collaborated with Strategy, Creative, Production, and Media teams to develop Lexus' digital campaigns for model launches and holidays
• Led external partnership efforts by spearheading branded content campaigns and communicating with AAPI talent, managers, and partners

• Account: Honda and RPA.com
• Maximized CPA efficiency across YouTube, Facebook, Instagram, Linkedin, and Twitter
• Strategized audience targeting tactics to increase conversions
• Utilized Facebook Ads Manager and Google Ads to launch and measure campaigns

• Account: Toyota
• Researched multi-generational use of mobile, desktop, and PWA platforms in the auto-customer journey
• Wrote creative briefs to inform digital online strategy for Toyota.com
• Increased conversions to hybrid vehicles by optimizing site navigation tools

• Reported on weekly cultural & automotive trends in advertising
• Strategized an earned media campaign for Toyota Supra with 7 other teammates; pitched our idea to C-level executives

• Upheld quality customer service by building relationships and sending personalized emails to 30-50 customers daily through Zendesk
• Developed in-depth knowledge on new products weekly to better inform customers
• Seamlessly worked with a 40-person team to enhance customer experience online

California State University, Long Beach

• Organized a local Benefit Concert to raise money for women’s education in India; pitched a budgeting proposal to my school’s senate to receive funding, resulting in 150 attendees and $600 raised
• Collaborated with 15 leaders to promote workshops and networking events to 100+ members
• Coordinated monthly community service opportunities so students can engage in philanthropy
• Fundraised and increased awareness for philanthropic partner of the year, We Charity

Redondo Beach, California

• Enhanced the usability of online tools through weekly in-person meetings or calls with customers
• Participated in daily Skype meetings with a virtual team of 10+ members
• Designed department newsletter on Adobe Indesign
• Conducted detailed checks on government proposals to ensure compliance with regulations

Bachelor'S Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Study Abroad Exchange Program