Plan and produce all aspects of communications efforts for custom residential architecture firm, including new client outreach/relations, marketing strategy, project management, event planning, and networking.Ideate, write, edit, and design digital and print marketing collateral, from process documents and scopes of work to website content, ensuring brand consistency.Forecast annual marketing budget and communicate project goals/updates.Led 2020 rebrand of firm alongside external agency, including new company name, logo, messaging, and website launch.Coordinate photo shoots and publication of completed homes.

Produce marketing collateral (brochure, advertisements, mailers, branding documents) for nonprofit foundation assisting musicians via direct financial aid. Work encompasses creation of text, design/layout,, imagery selection, file preparation, and sourcing/managing print vendors.Led the reimagination of the foundation website, including structure, design, text, and imagery.

Led key agency accounts at global travel and tourism integrated marketing agency, including Sonoma County Tourism, Hawaii Tourism, Princess Cruises, Tourism Australia, and Visit West Hollywood.Managed agency account, media, and creative teams; external organizations/third-party vendors; and client relations.Responsible for both big-picture rebrands and detailed project execution, along with creative reviews, budgets and timelines, integrated media campaign development/launches, asset coordination, photo/video shoots, and special events.Wrote, fact-checked, and edited content while overseeing design, photography, and layout for all projects.

Developed and managed traditional and digital media plans/budgets.Evaluated proposals and created presentation decks.

Contributed to all aspects of planning for national arthritis conference in Pentagon City, Virginia.Responsible for design and creation of printed and electronic conference materials.

Planned and implemented special events promoting restaurant’s market-fresh concept.Expanded promotional efforts to increase spend per head and restaurant reservations.

Contributed to development of new “For Business” website, including beta testing and usability features.Prepared and edited content for company presentations regarding new product launch.

Managed, edited, and created content for online campaign, including SEO research.Assisted with strategy, tactics, and research to complete agency projects and productions.

Developed format for website, designed email newsletter, and maintained social media presence.Facilitated with planning fundraising event for non-profit, from promotional materials to volunteer recruitment.

Facilitated planning/implementation of large scale orientation programs.Acted as liaison between orientation office, students, parents, and other departments at BU, providing customer service and troubleshooting issues.

Led student groups during multi-day orientation sessions, creating a comfortable and friendly environment to welcome them to BU.Facilitated activities to help students develop connections with advisors and their peers while guiding them through orientation programming.

Managed execution of advertisements for events and client projects.Guided student members through completion of successful campaigns.

Worked independently to create the first communications campaign for nature preserve.Wrote, designed and produced brochure, e-newsletter, blog, social media content, and email list.Implemented communications plan, prepared plan for website including content, design, and layout.

Produced win/loss reports for senior management, including calculating and analyzing trends.Updated company database and edited supervisors’ documents and presentations prior to submission.Created detailed documents outlining coworkers’ marketing processes.