- Operational strategic management of the Marketing, Sales and PR/Media departments- Standing in for the managing director- Direct superior of all employees in the listed departments- Introduction and optimisation of all processes and procedures in the listed departments- Collaboration in the conception and implementation of the new business model (multi-brand strategy and DMO)- Creation of the annual activity plans and the corresponding reports- B2B Customer acquisition and relationship management (KAM)- Planing, develppping and implementing the new content and storytelling concept- Internal communication including intra- and extranet- Relationship management and negotiation with suppliers and partners- Market management in various markets (Switzerland, Europe, GCC and USA)- Planning, developing and implementing various advertising campaigns and promotions- Managing agency relations (internet, advertising, etc.)- Planning and implementing a new online concept- Developing and planning new distribution channels- Graphic Design and responsability for Corporate Identity

In the Jungfrau Region I started as Marketing- and Project Manager with the following responsibilities: - Creation of the annual activity plans and the corresponding reports- Organisation of all marketing activities, fairs (B2B and B2C) and B2B cooperation’s- Sales activities: business development, acquisition of B2B partners, fairs and different international sales activities- Market Management in various markets- Online marketing: website, content management, intranet, concept and setup of landingpages and campaigns - Social media marketing- Responsability for the Corporate Identity- Responsibility for all printed matters- Media planning for different international campaigns (multi-channel and crossmarketing)- Organisation of FAM- and study trips- Graphic design- Ad Interim responsibility for PR/Media: planning and implementation of new strategy, media- trips and -events, press conferences, press releases, team leading and internal communication.After less than a year, I was promoted to head of Marketing.

- Organisation and implementation of group tours, conferences, meetings, incentives and familiarisation trips as well as consumer and trade fairs- Acquisition of and negotiation with customers, partners and suppliers- Responsible for the implementation and set-up of the booking platform TOMAS- Product and project management including development of packages for the destination Andermatt- Set up and development of the marketing and sales areas- Development of a concept for the computer system and the information channel (the destination’s televised information channel)- Development of a concept for the new web presence of the destination- Design and organisation of the front office- Destination management for the Progetto San Gottardo- Event management for various regional events