Sterling Roberts Email and Phone Number

• Build awareness of the club through outreach within the community, creating mutually beneficial partnerships withlocal businesses to attract more spectators and elevate the fan experience. •Coordinated a live local ABC news (WRIC) television interview within my first month between club (Head Coach and season captain/face of the team) as well as an online article. •Led discussion with nearby USL women’s pro teams for potential collaboration. • Arranged men’s team volunteer… Show more • Build awareness of the club through outreach within the community, creating mutually beneficial partnerships withlocal businesses to attract more spectators and elevate the fan experience. •Coordinated a live local ABC news (WRIC) television interview within my first month between club (Head Coach and season captain/face of the team) as well as an online article. •Led discussion with nearby USL women’s pro teams for potential collaboration. • Arranged men’s team volunteer work for the preservation of a local cultural event to boost engagement.• Create posts, videos, and stories for Instagram and collateral (flyers & pamphlets) in Adobe and Canva.• Assist with event planning, securing donations, game day operations, and coordinating with vendors. Show less

• Produced social media content and strategy for up to 8 clients to increase brand awareness and drive sales.• Analyzed and compiled data to identify KPIs, keywords, and trends to set informed market strategy.• Wrote monthly blog posts utilizing SEO keywords to increase web traffic.• Led the design and production of various marketing projects including collateral, flyers, and business cards usingAdobe Premiere and Canva.Select Accomplishments:• Client A: Increase in last… Show more • Produced social media content and strategy for up to 8 clients to increase brand awareness and drive sales.• Analyzed and compiled data to identify KPIs, keywords, and trends to set informed market strategy.• Wrote monthly blog posts utilizing SEO keywords to increase web traffic.• Led the design and production of various marketing projects including collateral, flyers, and business cards usingAdobe Premiere and Canva.Select Accomplishments:• Client A: Increase in last quarter’s goal conversions by 15% with organic search traffic via SEO copywriting efforts• Client B: Increase in last quarter’s Google Business Profile views by 13,500 through a refined social media presence• Client C: Increase in organic traffic by 81% from previous year via SEO copywriting efforts Show less

• Developed and nurtured customer support through client service and restaurant sales• Supported social media content by developing designs and copywriting for an audience of 65,000

• Ideated exhibit themes and visuals• Styled models for photoshoots• Created written content

• Revised and rearranged pamphlets and website pages for the tutoring institute located in Dubai, U.A.E. and India

• Implemented experiential design tactics to create an exhibition• Created an advertising campaign for Chanel No 5 called “Ènigmatique” • Learned about consumer engagement • Participated in Q&As with industry professionals

• Wrote and edited for Durham, Chapel Hill and Chatham Magazines to highlight local lifestyle andculture• Supported research and identified local trends and events through local outreach

• Copywrote articles across restaurants, events, and art locally in Santa Monica.• Interviewed notable media and artistic personnel and researched trends and events to Santa Monica.