Sterling Mills Email & Phone Number

Miami-Fort Lauderdale Area

Currently managing 5 territory managers with a total of 2500 accounts partnering with chain and independent account key decision makers. Working strategically and cross functionally with the key account team and distributor team to create go-to- market strategies. Achieved assigned quantitative and qualitative key performance indicators for overall division product volume and points of distribution growth. Key Contributions:• Created individual development plans for each territory manager reporting to me consisting of company, personal, and professional goals.• Grew southern Florida independent accounts volume by 27% year over year. (Independent accounts make up 49% of the total south Florida division volume between independent and chain accounts.• Grew southern Florida chain accounts volume by 10% year over year. (Created volume driving activities to grow the number 1 chain partner accounts volume by 45% year over year which contributed to overall division chain account volume growth of 10%. Worked with Key Account Managers to negotiate strategic force outs for proper inventory build-to-stock levels)• Grew total points of distribution year over year from 72% to 80% between chain and independent universe. Utilized trading area data and loss gross profit opportunity data to increase points of distribution.• Implemented 80/20 business analysis strategy for the entire southeast region. This strategy consisted of figuring out total EQ volume for chains and independent account segments separately and then calculating how many accounts represent the top 50% of the volume. The southeast region calculation average out of every 2500 accounts that a division manage is responsible for on average about 600 accounts represented 50% of the volume.• Create a workflow strategy to import/merge tableau data into salesforce for accurate store locations for routing and salesforce layer creation.

Miami/Fort Lauderdale Area

Managed 500 accounts partnering with chain account and independent account key decision makers. Working strategically to increase volume, brand distribution, and bringing decision makers current with point-of-sale software age gating functionality. Sold and executed national and regional brand building marketing programs and initiatives within these accounts. Achieved assigned quantitative and qualitative key performance indicators and brand building measures. Nurtured relationships with store managers and owners by providing vapor/ nicotine category expertise and compliance. Provided category consulting through the development of individual account business plans using salesforce and tableau data analytics.Key Contributions: • Managed the JUUL portfolio in three different state demographics (PA, MD, FL) and three different metro markets (Harrisburg PA, Baltimore MD, Fort Lauderdale FL). As a result, this has put me in many different sales situations with retailers from all walks of life allowing me to embrace the ability to pivot my selling strategy. • Created a business analysis case study to highlight key opportunities to grow overall share of market, volume, and points of distribution. • Selected as Territory sales Manager of the year in 2020 for accomplishing the largest margin of growth based on product volume growth and points of distribution growth in the Fort Lauderdale, FL market. • Selected as VeriFone point of sale access control feature team lead by top company leadership. Strategically create companywide training content around VeriFone point of sale system age gating components and features. VeriFone is currently the number one point of sales system software used in the US convenience trade channel. • Created training content consisting of activating VeriFone I.D. scanning verification capabilities and product specific transaction quantity limits activation through VeriFone software configuration manager.

Greater Harrisburg Area

Managed 200 combustible retail contracts partnering with chain and independent key decision managers. Utilized sale’s margin formulas and discounting formulas for pricing guidelines. Sold and executed national and local brand building marketing program initiatives within these outlets. Achieved assigned quantitative and qualitative sales goals and brand building measures. Built outstanding relationships with store managers and owners by providing expert tobacco/consumer insights and advice through the development of individual business plans. Participated in relationship marketing by conducting effective "1 to 1" consumer engagements through a thorough understanding of consumer marketing brand strategies.Key Contributions: • Manage a multi-million dollar territory; responsible for developing and executing marketing and performance strategies to drive growth, brand retention, and profitability.• Manage a geographic territory that covers 200 traditional and non-traditional retail outlets across 24 cities in central Pennsylvania. • Increased overall share of market for RJ Reynolds drive brands in current assignment by 2% in a declining industry. • Partnered with wholesalers and buyers to highlight major profit opportunities according to brand preference demographics. • Created a business analysis case study to highlight key opportunities to grow overall share of market and volume for key Reynolds American, Inc. brands.

Norfolk, Virginia Area

Assisted with overall company revenue and gross profit development by staffing cases through referral sources in care coordination with case managers from Children’s Hospital of The King’s Daughters, Veterans Affairs, Medicaid, Optima Health, Anthem Health, Virginia Premier Healthcare Plans, Tricare Health net federal services, One Call Care Management, Virginia Birth Related Injury, Modern Medical Inc., and Penn Treaty. Extensive knowledge with vision information processing system managing caregiver and client schedules/Information in conjunction with HIPAA rules and regulations.Key Contributions:• Worked with a team of three other recruiters responsible for $1.4 million in healthcare revenue for the Newport News, Virginia branch.• Increased total revenue and gross profit by a 30% margin • Supervised 200+ Healthcare Professionals.• Develop and maintain rapport with 65+ clients by providing solutions for their staffing needs.• Build applicant sources by researching and contacting community services, colleges, employment agencies, media, and internet sites; providing organization information, opportunities, and benefits; making presentations; maintaining rapport.• Acted as the liaison between the client and clinical staff to coordinate schedules and resolve any case-related issues that may arise before, during, or after an assignment.• Established recruiting requirements and staffing initiatives by studying client/patient needs, and the objectives of the company.

Norfolk, Virginia Area

Business Interface is a private sector staffing firm established in 1997 under Bill Clinton’s 1996 Personal Responsibility and Work Opportunity Reconciliation Act (Welfare Reform). The City of Newport News partnered with Business Interface in 2012 to duplicate the success achieved in the Baltimore Washington DC area here in Hampton Roads, Virginia. Developed and maintained staffing networks in various industries, some of which in include retail, manufacturing, and healthcare. Trained an of average 60 TANF (Temporary Assistance for Needy Families) participants per month to provide job readiness development, placements and retention support. Worked cooperatively with caseworkers to maintain client’s participation hours as directed by the State of Virginia regulations. Interacted with active databases Google Docs and Track Via to track client participation hour. Analyzed new client intake utilizing opportunity analysis to gain comprehension of their current professional skills.Key Contributions: • Partnered with 200 business owners, managers and human resources personnel to build partnerships for employability purposes the firm’s clients.• Employed 105 TANF (Temporary Assistance for Needy Families) recipients during year and three month tenure with firm to positions in a variety of industries.

Norfolk, Virginia Area

Assisted with verifying player eligibility for athletes from 12 affiliate schools. Examined player participation hours with respects to NCAA Division II bylaw manual guidelines. Drafted compliance memorandums for conference officials. Examined National Letters of Intent, squad list, and practice calendar hours for errors. Interacted with online database SharePoint on a daily basis to upload important company data for storage purposes (employee information, respected compliance coordinator forms, athlete information, participant manuals). Interacted with online database LSDBi for inputting player contacts.Key Contributions:• Created excel spread sheets composed of quantitative data gathered from statistical information from each athletic competition. This information is compared then used in the decision for those who will receive player of the year in their respected areas of competition.• Operations liaison for the 2012- 2013 Championship season.

Columbus, Ohio Area

• Responsible for instructing children in grades K-4 the fundamental concepts in the respected sports of basketball, baseball, football, tennis, and soccer.• Established lesson plans composed of activities with respects to the CDC (Centers for Disease Control and Prevention) guidelines for children recommended daily physical activity.• Coordinator liaison for the Jewish Community Center of Greater Columbus Men’s Summer Softball League.

Norfolk, Virginia Area

Conducted a marketing strategy to recruit teams, promote the event, and to get sponsors. Facilitated a target market to market the event by utilizing face-to-face promotional tactics, social media interaction (Facebook/ Twitter), and promotional flyers for event brand-awareness (Event attendance 1000 individuals. Utilized automatic tweet software technology via Twitter feed and Hootsuite to schedule tweets for high volume social media interaction at different periods during the day. Facilitated a search engine optimization strategy (SEO) via google AdWords to increase web traffic flow to the event Facebook and twitter pages. Event advisor making sure that teams were participating at their appropriate time based on strategic brackets, along with seating spectators to their appropriate seating arrangements. Key Contributions: • Drafted sponsorship proposals composed of benefits for marketing their brand at an American Cancer Society event; Along with facilitating promotional giveaways for brand loyalty purposes.