Sterling Wright Email & Phone Number

Cincinnati, OH, US

Hunt Valley, Maryland, US

• Owner of the strategy and marketing technology for digital grocery catalog management and eCommerce sales enablement across Pure Play and omnichannel retailers
• Owner of ratings and reviews strategy, generation and analytics, including the management of syndication partners Power Reviews and Bazaar Voice and execution of sampling events
• Business lead of Salsify and owner of the accuracy and completeness of McCormick’s digital product catalog that is shared to retailers, marketplaces, and vendors
• Developer of market-level roadmaps and plans for retailer digital shelf optimization, user adoption, and Sales Enablement
• Primary business owner of Digital Shelf Capabilities Tool vendors by partnering with the IT product owner to optimize relationships (with Salsify, Syndigo, Label Insight, Edge, Pinto, etc.), negotiate contracts.

Hunt Valley, Maryland, US

- Owned all sales planning and account management for Condiments & Sauce brands at Kroger- Drove +5% sales growth in 1 year for $61MM portfolio- Demonstrated exceptional negotiation and strategic prowess, successfully securing incremental assortment despite two years of declining distribution across the entire retailer network.- Managed integration of.

Hunt Valley, Maryland, US

- Owned all sales planning and account management for Recipe Mix, CFV and Stock categories at Kroger- Managed in $50MM in annual sales with +7% growth in year 1 of role- Successfully saved Kitchen Basics brand from high risk of deletion- Negotiated acceptance of incremental items and TDPs as part of CCO after 2 years of no TDP growth

Battle Creek, Michigan, US

 Supported cereal and wholesome snack categories ($347M in annual sales) with business analytics and provided recommendations to improve profits and assortment based on analysis of sales, margin, costs, and consumer trends, while managing 1 Sr. Analyst and 1 Sales Intern Utilized Market 6, 84.51°, Nielsen, IRI, MicroStrategy, and FeatureVision to develop.

Battle Creek, Michigan, US

 Owned all sales planning and account management for Kellogg’s frozen foods at Harris Teeter Managed $10MM in annual sales, grew sales +10% within first year of role and +15% in year 2 Managed 2 sales interns, developed onboarding curriculum and served as advisor for summer projects  Supported the Sr. NAE and Sales Director with business analytics and.

Battle Creek, Michigan, US

 Utilized Market 6, Nielsen and 84.51° to analyze sales data, inventories, share, and consumption to create impactful insights that identify business opportunities and solutions Supported Kroger Morning Foods sales team by providing recommendations on opportunities to improve profits and assortment based on analysis of sales, margin, costs, and consumer.

Cincinnati, Ohio, US

- Researched commodity and market trends using SAP Business Objects, Dunnhumby, and Nielsen systems- Negotiated over $300MM in annual spend through sourcing programs- Collaborated with merchandising and sourcing teams to find efficiencies and cost savings throughout the produce supply chain- Identified scope, designs and coordinates the execution of.

Cincinnati, Ohio, US

- Rebranded and launched the new internal Shrink Awareness program ‘Sell Fresh. Shrink Less.’ to train and educate associates on Best Practices and behaviors that reduce shrink and maximize sales, which resulted in a $400,000 cost savings versus the previous year- Developed mobile marketing campaign on business network Yammer to engage associates and.

Columbus, OH, US

- Managed product development for Hollister brand fleece items

New York, NY, US

- Worked with Customer Loyalty Team to create strategies and programs to increase enrollment in Bloomingdale’s rewards program, improve participation in marketing events, and drive company sales- Gathered and organized consumer research, including costumer segmentation and purchasing trends- Analyzed effectiveness of marketing events and presented.

- Gathered research for and assisted with marketing projects and publications- Composed and edited press releases, website content, brochures, and other marketing materials

Shrewsbury, Shropshire, GB

- Coordinated and managed events for The Luxury Marketing Council of Philadelphia- Attended monthly council meetings on current marketing trends and issues

Certification, Business Analytics: From Data To Insights

Bachelor'S Degree, Marketing

High School, International Baccalaureate Diploma Candidate