Andrea Ryhal Email & Phone Number

Redmond, Wa

http://www.allytics.com/

Redmond, Wa

I started my career at Exsilio Solutions 6+ years ago as a consultant and have grown my role to Manager of the Marketing & Creative Services department with multiple clients across Microsoft, Amazon and other companies. I am responsible for managing the team, account management, business development, and launching our new creative agency website inclusive of an end-to-end marketing plan designed to drive new business. Management Responsibilities Include:• Supervising a team of marketing and creative consultants in both customer facing projects as well as internal corporate marketing activities• Managing and optimizing the end-to-end marketing plan for new creative agency efforts• Tracking, analyzing, and optimizing marketing efforts across multiple channels• Responsible for account management activities including: estimates, proposals, and customer satisfaction• Planning events, sponsorships, and networking opportunities • Corporate planning for new hire activities, morale events, and department success metrics• Team management including: supervisory activities, review cycles, and career growth

Redmond, Wa

Project Showcase:Demand generation, onsite event management, and creative project management for multiple Microsoft events both domestic and international spanning several years.• Worldwide Partner Conference (WPC), TechEd, and Microsoft Management Summit (MMS)o Effective demand generation efforts sold out the MMS event with 5000+ attendeeso Attended the MMS event to provide continued social media support as well as onsite coordinationo Provided strategic outlook into social media plans for all three eventso Managed email sends using Exact Targeto Placed online banner ads across Microsoft sites and well as external paid media locationso Managed SEM placements on Google and Facebooko Developed and maintained newsletter submissionso Managed creative process for asset creation ie: conference guides, banners, email templatesProject Management for the creation and updates of an outbound marketing website for a 13 billion dollar business for Microsoft.• Reviewed and edited 240 pages of technical content to be used on a new Server Cloud Platform site; transforming 1400 pages of original content into one new site w/ consumable content for the end usero Edited technical web copy and worked with SMEs to refine content based on feedbacko Completed updates for tone, consistency, and customer experience• Assisted with the management of the content entry process for site buildo Worked in Infopath and .XML fileso Managed a team of three vendors to ensure site timelines were met• Tested site while in a staging environment for usability, link functionality, and customer experience• Maintained site once launched with updates and strategic customer experience• Managed localization process with 12 worldwide subsidiaries • Managed Social Media experience for the Server Cloud Platform teamMarketing management for multiple Amazon Web Services projects• Paid online advertising campaigns• SEM campaigns• Email templates• Messaging framework• Content creation

Redmond, Wa

Marketing Production Manager - Global Relationship Marketing Group (CMG Advertising & Customer Engagement)• Organized 2009 CMG Virtual Symposium for over 300 International attendees1. Determined content, scheduling, and logistics for the event2. Coordinated Keynote’s and Presenter’s content and power point presentations3. Maintained audio and visual technologies during the Symposium• Created and maintained CMG Marketing Campaign communications and reports• Created and managed the bi-weekly Relationship Marketing team newsletter sent to 150 corporate Microsoft employees and subsidiaries• Managed the redesign and maintenance of the IMC Community SharePoint site• Managed training materials designed to teach Microsoft subsidiaries IMM, Video Showcase, and upload procedures for Microsoft.com1. Gathered all training documents from appropriate sources2. Formatted training manual3. Created MSN Accounts for Subsidiaries4. Produced Virtual Training Sessions for Subsidiaries via Live Meeting• Liaison between CMG RM and Online teams

Kirkland, Wa

Marketing and Information Coordinator• Managed the marketing schedule, ad deadlines, marketing materials, web updates, web content management, and the implementation of a new monthly newsletter• Managed the marketing budget in excess of $50,000• Event planner for corporate Big Fish events including holiday events, staff meetings, and Microsoft Vendor Fairs• As the AdClub representative was responsible for all company AdClub events including the Big Fish annual social, luncheon, and the AdBash annual advertising community event• Responsible for the posting of job openings at various job search sites, checking references, and evaluating new professional applicants• Office management duties included day to day computer maintenance, phone systems, and coordination with external IT Company to ensure proper operation of database server and computer system including system and software updates.

Kirkland, Wa

Office ManagerManaged office duties including: payroll, accounts payable and receivable, Microsoft account billing, and preparation and filing of quarterly taxes.

Greater Seattle Area

Marketing Assistant / Project Administrator• Responsible for creating all company marketing materials and proposals • Event planner for company events including client golf tournaments, holiday parties, etc.• Created all Advertisements, Press Releases, and Newsletters • Assisted receptionist with, and provided training for, time and task management responsibilities• Acted as support for the Safety Director, Project Management staff, Accounting staff, and Project Estimator

Bachelor Of Science, Business

Education record