Steve Appleton Email & Phone Number

Interpretation of customer insight to provide business recommendations and competitive advantage, allied to commercial value creating increased yield.Creation of customer segmentation models based on demographic insight and market potential to aid CRM strategiesTactical planning/utilisation of marketing, subscriptions and customer databases, both at product design and budgeting stagesFully conversant with data mining methods, seeking out tactics to increase benefits that can be achieved from data-driven approaches.Development of new revenue streams ranging from selling in-house services to non-competitive organisations through to client database enhancementCustomer profile analysis; formulating marketing strategies and database solutions to suit client requirements through consultative methodsTactical planning/utilisation of marketing, subscriptions and customer databases, both at product design and budgeting stagesAdvising on direct marketing techniques and campaigns including online data collectionProven project management technical/analytical background of sufficient depth and breadth to recognise opportunities for development, as well as involvement in any implementationForging productive and mutually profitable links with third parties to reduce costs/increase revenue Establishment of customer services culture for both internal and external clientsManaged a team in selection and implementation in outsourcing to external providerResponsible for a database of over 2 million records including a data quality/acquisition sectionInternal/external committee membership; planning, organising and conducting industry seminars and presentations in the UK, USA and AsiaProven ability to lead, manage and motivate large numbers of staff

Listed skills include New Business Development, Marketing Strategy, Management, Marketing, and 10 others.

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  First Year - University Of Greenwich (Formerly Thames Polytechnic)

  Mechanical Engineering