Steve Appleton Email & Phone Number

Review all contracts and pricing policies to ensure they remain competitive and create pricing strategies that will enable the business to grow sales/yield and take market share, including reviewing pricing elasticity and producing sensitivity analysisEnsure effective implementation of all pricing strategiesDelivery of annual price increase at a club by club, category by category, member by member reviewEvaluate new membership categories to maximise usage of club assets Analysis of market changes and local competitors, through benchmarking and analysisGAP, Risk analysis on new/current procedures, products and initiativesDeveloped strategic partnership within the medical sector, primarily with AXA PPPResponsible for members terms and conditions including David Lloyds European outlets and annual updates ensuring compliance with all legal requirements including OFT, Trading Standards & CCA regulationsSupport operations and coach clubs in information available from business systems and the importance of data quality to improve club performanceSupport business planning and budget analysis including forecasting of business metricsProvide performance reporting on a regular and ad-hoc basisProduce insight to inform marketing and sales promotions, as well as secondary spendBusiness owner for data mining toolMember count performance including attrition forecastingAssisted with IT enhancements aligned to business requirements and strategic initiativesPresentations of business proposals and recommendations along with business policy to Main Board, Regional and Club Manager forumsAchievementsDelivery of subscription increase of £10 million per annum with minimal attritionCreating models to support successful pricing alternatives to deliver increase allied with sustaining retention

Contracts: Disney Stores, David Lloyd Leisure, Whitbread, and Newspaper Licensing AgencyContracted by major blue-chip companies to help devise strategy and business plans to optimise profitability, revenue and customer satisfaction, by fostering client satisfying behaviours and implementing customer-centric processes through customer insight.Contracted to provide commercial/ strategic intelligence on major business initiatives for Exec level decisions.Responsible for the development of a Customer Relationship Management system, to radically affect/maximise the sales, marketing and retention strategies employed.Recorded Industry leading customer retention of 72% in 2006/2007Providing insight to maximise revenue and salesCompany achieved 105% of sales target and 50% year on year growth in joining fees in 2004/05Segmentation of the market places to identify areas for growthAnalysis and interpretation of the information for use in the sales and marketing strategy leading to the development of a 5 year business plan and model for corporate presentation.Project management of developing and implementing replacement system for membership using new technologies to develop products/services provided.Developing a 'Listening to guests' programme utilising both qualitative and quantitative methodologies to provide insight to the product/buying teams.Researched and developed additional sources to increase company acquisitions to a target of £3m

Successful transition of all data services from UBMI (now CMP Information Ltd) to Tower Publishing, continuing with parallel management role and responsibilitiesManagement of all statistics, bespoke analyses, marketing and financial reports to the client base and providing informed interpretation and descriptionCharged with locating new London premises and co-ordinating all aspects of moveDevised and co-ordinated Service Level Agreements both internal and external

Management of entire Circulation Department comprising of 70 titles, 6 managers, 130 staff members and subscriptions revenue of £7m per annumCompilation of and adherence to the circulation budget of £4m, controlled by monthly budget meetings and quarterly performance forecastsStrategic planning of all aspects of circulation/database development through all forms of direct marketingManagement of all aspects of insight and analysis of data (including data manipulation on major tractor manufacturer database)All client services ranging from development of titles, new products through to customer enquiries, storage and processing of dataCompilation of Service Level Agreements for all aspects of the businessResponsible for the Customer focus initiative for the department's client baseAmalgamation of databases to yield enhanced data quality and ease of manipulationOverall responsibility for the integration of new computer systems and procedures into the departmentAchievementsGenerated £0.75m revenue from selling database expertise to US and UK organisationsMarketing of no-cost readership data collection services netting £30k clear profitCustomer profiling and database management services for major tractor manufacturer

Identifying new business and product opportunities through manipulation and extraction of data or analysesInvestigating new business opportunity to turn an existing cost centre into a revenue generating function for the companyProject manager for circulation rewrite programme, involving the performance analysis of all aspects of the system from controlled subscriptions to reader enquiries including directories and exhibitions

Overall responsibility for all direct marketing practices through all forms of media.Analysis and provide insight to influence development and direction of products