Leading the development and comprehensive execution strategy for the company’s global rebranding efforts to ensure alignment with corporate goals and market positioning• Increased company’s brand recognition by creating a strong visual identity, memorable logo, and color schemes that enable customers to easily recognize the brand across various platforms • Used brand messaging to differentiate the company’s portfolio and capabilities from competitors that attracted new customers and improved price positioning• Developed compelling brand identity and messaging targeted to new market segments that resulted in new customers • Created a platform that enabled Sales and Marketing to develop customized collaterals based on the individuality of their customers without compromising the integrity of the company’s brand and message• Established common metrics and KPIs across the organization to track performance and measure the impact of brand initiatives

Improved customer experience and optimize business growth by engaging cross-functionally with sales leaders, legal, R&D, finance, strategy, business development, supply chain, and customer service. Created effective process for determining customer and market needs to feed innovation pipeline by hosting customer innovation summits, engaging consultants, and contracting third-party data for industry and consumer trends based on regional preferences. Developed value-based marketing mindset in non-traditional marketing B2B organization.• Built and directed global marketing organization aligned to support $3B business to meet customer needs, support global sales organization, execute marketing initiatives, and increase company growth in North America, ASIA, Latin America, and EMEA • Increased business/revenue growth by up to 12% or $268M in first full year with company by overseeing marketing efforts• Created effective annual publication and podium presentation strategies for key global industry meetings that drove new customer interest by 23% in the first year• Formulated commercialization phase/gate process to ensure commercial success of new products that also minimized R&D time and cost of non-successful development projects• Designed and implemented world-class website that expanded global reach and introduced the business to new customers in new markets - this format was replicated in the packaging and recycling businesses within International Paper’s $22B Enterprise• Accomplished P&L responsibilities of over $3B by creating and executing annual marketing plans

Directed marketing and clinical publication strategy for spinal and biologics $2B portfolio. Represented business in industry leadership group discussions about spine industry trends, threats and opportunities, and regulatory directions. Led the development of white papers and marketing/sales collateral for use in medical education, sales training, and procedural advancement. Managed third-party contracts while focusing on providing market insights and analytics to businesses for strategic planning. Increased revenue growth and market expansion of cervical disc arthroplasty and lateral approach lumbar procedures by leading study groups with key global clinicians. • Drove commercialization alignment for 80 marketers in the Spinal and Biologics business unit • Created a robust marketing strategy and messaging of clinical data by managing a global team of 11 marketers and 4 PhDs to drive market adoption of clinically approved technologies (non-Class II 510K)• Identified and implemented robust strategies by engaging with Regulatory, Clinical Affairs, and R&D to expand clinical uses supported with intellectual property for surgical implants, surgical approaches, and instrumentation to segment the market• Increased business growth by $50M in the (non-Class II 510K) product portfolio by implementing effective strategies

Oversaw high-performing global marketing organization that supports and drives growth as well as new market opportunities in $1.5B cervical spine market. Managed commercial readiness by developing appropriate marketing collateral, providing effective sales training, and aligning medical education curricula. Established professional relationships with key surgeons worldwide that served as business advocates with hospital administrators. • Led global P&L responsibilities for $600M cervical spine and biologics portfolio that produced consistent year-over-year growth at or above market growth• Developed marketing plans and operating budgets that produced improved EBIT for the company and market share growth • Managed high performing global team of 12 marketers in North America, China, Japan, India, and Europe through routine interaction and monitoring key performance metrics to ensure alignment with regional marketing and market share growth plans • Increased customer penetration rate by 32% for innovative technologies and repeat customer use by developing a disposable instrument and consignment-to-purchase strategy that improved customer’s accessibility to new technologies• Improved operating room efficiency by reducing instrumentation touch points by 40% which mitigated cost and reduced operating room error through innovative technologies and the implementation of a unique business model• Segmented crowded market by collaborating with other Medtronic businesses to create and commercialize navigated surgical equipment and petitioning FDA for expanded cervical procedure indications