• Highly commended as a trusted business partner and team player with an impressive track record of providing strategic and operational business leadership.• Established brand architecture and external communication strategy, leading successful launches including the FWWC 2023 Brand Launch - Beyond Greatness TM. • Effectively planned, implemented and hosted virtual media briefings and press conferences for FIFA, spanning across multiple countries, continents and time zones.• Successfully managed the Media and Communications six-figure budget, including content production and PR support.• Professionally managed a team across publicity, crisis management digital, consumer research and partnership servicing.• Liaised effectively with internal and external stakeholders including developing and maintaining working relationships that benefited the organisation.• Demonstrated extensive skills in negotiation, communication, problem solving, and strategic thinking coupled with a vast amount of technical knowledge to provide high level facilitation and oversight of marketing campaigns.• Proficient in multi-layered Communications Matrix building to ensure all stakeholders are engaged at the correct time.• Initiative driven and took extreme accountability and ownership of all Communications for the tournament.

• Implemented a new Communications Strategy, helping the charity become a nationally recognised leader in the environmental, not-for-profit field.• Effectively managed the largest corporate partnership in the charity’s history with eco-conscious hair care product AVEDA.• Collaborated with executive leadership including the CEO and Head of Partnerships, creating a new strategy and infrastructure that focused on corporate communications.• Successfully secured TV, radio and print coverage for Take 3 and our corporate partners; including Channel 9, ABC and NBN News. • Possessed a strong understanding of changing market dynamics, helping to deliver effective brand campaigns.• Skilled leader with a demonstrated capacity to manage high performing teams effectively while recognising the value and individuality of all people to maximise potential.

• Demonstrated exceptional leadership skills, managing and mentoring communication executives to effectively deliver corporate communications and marketing programs.• Experienced in dealing with external and internal stakeholders, maintaining and developing key relationships including board members and external senior media personnel.• Cultivated and maintained close relationships with players' personal PR representatives and agents.• Held responsibility for men’s first-team, youth and Women’s appearances to promote club and community activity, through local, national and international media as well as club media.• Managed the relationship with the club’s Global Charity partner, Plan International (previously Right To Play) as well as assisting with CSR requests from other club sponsors and stakeholders.• Worked closely with the Premier League and Football Association, developing and maintaining working relationships that benefited the organisation.• Fulfilled the role of media spokesman for the club, handling all media requests and fielding questions on the stories of the day.• Responsibly managed new signing announcements, including complex arrival of Sam Kerr with the Club hierarchy requesting traction in three key markets; Australia, USA, and the UK.• Oversaw major Club / Foundation initiatives including the award winning ‘Say No To Antisemitism’ campaign at the request of Chelsea FC owner Roman Abramovich.• Adept at crisis management, including the club’s widely lauded response to the Coronavirus pandemic.• Managed and worked with high-profile managers and players, including Jose Mourinho, Antonio Conte, Emma Hayes, Sam Kerr, Frank Lampard and Eden Hazard.• Held sole responsibility for all public relations and media requests for girls and women’s football at Chelsea from grassroots to the first team. This included FA Women’s Cup, FA Super League and European campaigns across TV, print, radio and online (both UK and internationally).

• Handled all media appearances for the team, hosting press conferences and working closely with the Women’s first-team manager, Emma Hayes, supporting commercial activity as well as creating, overseeing and developing unique content for club channels.• Fulfilled the role of Communications and Marketing lead for Chelsea FC Women, overseeing success on and off the pitch with sell-out stadiums and record-breaking social media figures (2million Instagram / 250,000 Twitter followers).• Implemented and managed all corporate communications for the club, including equality and diversity messaging, new sponsor announcements and environmental policy.• Responsibly handled all CSR messaging and policy responses at the club via the Chelsea Foundation, the largest club charity arm in the world of sport.

• Effectively managed a cross-functional team of journalists and PR / Sponsorship staff, ensuring all editorial, public relations and sponsorship opportunities were maximised.• Commenced a career in the sports industry starting as a junior reporter for the UK’s leading independent press agency, primarily focusing on football and cricket for clients including The News of the World and Press Association.• Fast-tracked to larger sponsorship projects including the Commonwealth Games and European Athletics Championships.• Generated publicity for major clients such as Visa, The National Lottery, Robinsons, Adidas, Aviva, Tesco, Emirates and HSBC, working in unison with a variety of high-profile PR agencies.Achievements• Headed up London 2012 Olympics sponsorship campaign. Final results exceeded 1500 pieces of branded coverage in a 12-month period.• Project managed the official London 2012 Media Guide (500 pages), the only outsourced product for the British Olympic Association – commissioned in the lead up to the Games.• Masterminded Sportsbeat’s branded One-Year to Go London 2012 Supplement which included six brands, used by 25 newspapers with a combined readership of 5million.• Attended the Beijing Olympics and Paralympics as a journalist for Sportsbeat clients including The Press Association and The Sun.• Managed Sportsbeat’s dedicated Content Management output including the running of the Official Six Nations and British and Irish Lions websites.